Slides from October 11 TechSoup event "Digital Marketing with HootSuite for Nonprofits"
Event page: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-digital-marketing-for-nonprofits-with-hootsuite/
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Small Business Challenges & Their Impact on Social Media!
Learn:
A Social Media Plan that Works
Determine Goals
Determine Channels
Build Your Audience
Develop a Content Strategy
Execute & Evaluate the Plan
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning; 2) listening to current conversations; 3) creating target profiles; 4) setting specific goals; 5) joining conversations; and 6) measuring returns. It also reviews key social media statistics, examples of effective social media use by companies, and tips for budgeting and getting started with social media.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
Small Business Challenges & Their Impact on Social Media!
Learn:
A Social Media Plan that Works
Determine Goals
Determine Channels
Build Your Audience
Develop a Content Strategy
Execute & Evaluate the Plan
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning; 2) listening to current conversations; 3) creating target profiles; 4) setting specific goals; 5) joining conversations; and 6) measuring returns. It also reviews key social media statistics, examples of effective social media use by companies, and tips for budgeting and getting started with social media.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
The document provides an overview of social media, including definitions of key terms like social networks, social media platforms, hashtags, and viral content. It discusses types of social networks like Facebook, Instagram, and Twitter. It also covers topics like social media monitoring, the importance of hashtags, and ways to create viral content such as using memes, puzzles, and motivational messages. The document emphasizes that creating engaging content that users want to share is key to achieving organic reach on social media.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
The document provides steps for creating an effective social media plan, including preplanning, listening to conversations, creating target profiles, setting goals, joining conversations, and measuring returns. It recommends starting with platforms you can actively maintain, developing an editorial calendar, being transparent and authentic, and establishing baselines and key performance indicators to track results over time.
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
Kirsty Marrins, digital communications freelancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Power point creating a social_media_planeswhfitness
The document provides guidance on creating an effective social media strategy in 6 steps: 1) preplanning, 2) listening, 3) defining target audiences, 4) setting goals, 5) engaging on platforms, and 6) measuring returns. It also reviews popular social media channels, current usage statistics, and tips for budgeting and getting started with social media.
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Social listening best practices include researching your brand to see how people on social media perceive you and how they refer to you. You need to know your competitors well and dig deep for in depth analysis of factors such as gender analysis and mention sources. You also need to pay close attention to what your customers are saying so that you can respond to them in a meaningful way.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
Branded content will allow brands to meet this challenge, building a trusted, remarkable, unmistakable, and essential brand in the eye of the consumer.
This document provides guidance on developing a social media strategy. It recommends first researching your audience, assets, goals and competition. It then discusses defining your brand's voice and developing a plan that identifies key channels and an editorial calendar. Finally, it covers executing the plan, tracking results, and evaluating performance to refine strategies over time. The goal is to develop a tailored social media presence that aligns with your business objectives.
The document discusses best practices for developing and implementing successful social media campaigns. It recommends identifying target audiences, setting goals and metrics, choosing appropriate platforms, piloting campaigns, monitoring and revising based on feedback, and expanding incrementally to other business areas. Key elements include understanding the social media landscape, using different channels like blogging effectively, monitoring and engaging conversations, and managing campaigns over time.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Learn to Use Your Microsoft Teams to Create Webinars for Your Audience!.pdfTechSoup
Slides from March 26, 2024 TechSoup Webinar, "Learn to Use Your Microsoft Teams to Create Webinars for Your Audience!"
Link to event page: https://events.techsoup.org/events/details/techsoup-techsoup-customer-success-events-hub-presents-learn-to-use-your-microsoft-teams-to-create-webinars-for-your-audience/
The document summarizes a webinar about leveraging public data for social impact through data commons. It introduces Google's data commons framework, which allows publishing and joining public data sets. Examples of how Feeding America and the San Antonio Food Bank use data to address food insecurity are provided. The panelists discuss shifting from lagging to leading indicators and talking about nutrition insecurity instead of just food insecurity. Attendees are given resources and ways to stay engaged.
More Related Content
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Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
The document provides an overview of social media, including definitions of key terms like social networks, social media platforms, hashtags, and viral content. It discusses types of social networks like Facebook, Instagram, and Twitter. It also covers topics like social media monitoring, the importance of hashtags, and ways to create viral content such as using memes, puzzles, and motivational messages. The document emphasizes that creating engaging content that users want to share is key to achieving organic reach on social media.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
The document provides steps for creating an effective social media plan, including preplanning, listening to conversations, creating target profiles, setting goals, joining conversations, and measuring returns. It recommends starting with platforms you can actively maintain, developing an editorial calendar, being transparent and authentic, and establishing baselines and key performance indicators to track results over time.
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
Kirsty Marrins, digital communications freelancer
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Power point creating a social_media_planeswhfitness
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This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Social listening best practices include researching your brand to see how people on social media perceive you and how they refer to you. You need to know your competitors well and dig deep for in depth analysis of factors such as gender analysis and mention sources. You also need to pay close attention to what your customers are saying so that you can respond to them in a meaningful way.
Traditional marketing channels are becoming less effective in capturing and engaging the attention of today’s perpetually connected consumers.
The challenge of today’s brands is to adapt their marketing strategies in an effort to build brand advantage in the face of consumers’ rapidly changing media consumption landscape.
In addition, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider on-line advertising to be credible.
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This document provides guidance on developing a social media strategy. It recommends first researching your audience, assets, goals and competition. It then discusses defining your brand's voice and developing a plan that identifies key channels and an editorial calendar. Finally, it covers executing the plan, tracking results, and evaluating performance to refine strategies over time. The goal is to develop a tailored social media presence that aligns with your business objectives.
The document discusses best practices for developing and implementing successful social media campaigns. It recommends identifying target audiences, setting goals and metrics, choosing appropriate platforms, piloting campaigns, monitoring and revising based on feedback, and expanding incrementally to other business areas. Key elements include understanding the social media landscape, using different channels like blogging effectively, monitoring and engaging conversations, and managing campaigns over time.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
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6. Laura Rychlik
SHE/HER
Social Media Strategist II
Hootsuite
@laurarychlik
Speakers
Roya Kalbassi
SHE/HER
Senior Customer Success Manager
Hootsuite
@hootroya
7. 1 Conducting a high-level audit
Review your previous performance
2 Planning ahead
Set S.M.A.R.T social goals
3 Building a social listening strategy
How it can help your business
4 Social media management best practices
Create a content calendar and setup tracking
5 Wrap up and Q&A
Final thoughts and questions
AGENDA
9. ■ Taking a look at your current accounts can help you identify:
■ Your most effective platforms
■ What your audience wants to see
■ Who your audience is
■ How each social platform contributes to your goals
■ New ideas that will help you grow / where to focus your efforts
Why a Social Audit?
11. Social Network URL
Follower
Count
Average
Monthly Activity
(posts per month)
Top 3 Most
Engaging Posts
Facebook
https://www.facebook.com/
nonprofitABC
5.6K 11/month Spring fundraiser
People focused story
Fundraising event
Instagram
LinkedIn
Twitter
Listing Your Accounts
https://blog.hootsuite.com/social-media-audit-template/#Free_social_media_audit_template
13. What’s getting the
response you want?
What has the
highest
engagement?
Are people
responding in the
same way across all
your networks?
Do people engage
when you ask a
question?
Look Through Your Posts For Patterns
What can this tell you about your audience?
15. List out goals you have
on social media and track
your progress
Evaluate your channels performance
16. S M A R T
Specific
What exactly do
you want to
achieve?
Measurable
How will you
know when
you’ve achieved
your goal?
Attainable
Is this actually an
attainable goal?
Relevant
Does the goal fit
into a bigger
plan?
Time-bound
When do you
want to see
results?
Get SMART with your goals
17. Overall Goal
Building overall follower growth Driving virtual fundraising Overall brand awareness
SMART Framework
Grow my Facebook following by
1,500 net-new followers by the
end of Q4 2023
Increase virtual fundraising efforts
on Facebook by 2%
Improve engagement rate on
Facebook by 1% by the end Q4
2023
Metrics To Track
Followers Website clicks
Fundraising
Engagement rate
Content reach / impressions
Secondary metrics
Video views
Website clicks
SMART Framework & Metrics
21. More about this use case:
■ Helps you understand what your audience wants from your
brand
■ May show up as brand love or looking for help with products and
services you provide
Give it a try:
● Identify your popular posts and mentions of your brand
● Check out your audience demographics
Understand your audience:
22. More about this use case:
■ Monitoring conversations in the industry to see what’s working
vs. what’s not
■ Helpful for uncovering customer service questions, product
development and marketing ideas
■ Can also help uncover frustrations with your current products or
services you may want to adjust
Give it a try:
● Review the common questions on social
● Identify the popular platforms
Market research / intelligence:
23. More about this use case:
■ Allows you to track sentiment in real-time
■ Is a great early warning to let you know about positive or
negative changes in how your brand is perceived
■ Keep an eye out when you’re starting to get more engagement
than usual
Give it a try:
● Track the number of mentions and set alerts for any spikes
● Have a crisis management plan in place
Crisis management & brand protection
24. More about this use case:
■ Help solve people’s problems instead of hard-selling them
something
■ A great opportunity to build relationships with audiences that
are talking about you or your industry
Give it a try:
● Set a target response rate/no. of comments to review
● Create a set of responses to send back
Customer engagement:
25. More about this use case:
■ What are people saying about your competitors and industry in
general?
■ Gives you insight into whether your competitors are launching
new products/services, running marketing campaigns, etc. in
real-time
■ Helps you discover areas of opportunity they might not be
talking about
Give it a try:
● Check in on your competitors on a regular basis
Competitor and industry trends:
https://blog.hootsuite.com/competitive-analysis-on-social-media/#How_to_do_a_competitive_analysis_on_social_media_a_4-step_process
27. Develop a master view of content & events:
■ List all relevant dates, deadlines, events and milestones by
month
Consider things that are:
■ Local (ex: community events)
■ Topical (ex: campaign launches, resources)
■ Relevant (ex: industry trends, holidays)
Content
Planning
28. Planning your posts
Q1 Q2 Q3 Q4
EVENT
January
Happy New Year (1st
)
April
April Fools Day
Easter break
July
Summer Vacations
Fourth of July
October
Thanksgiving (CA)
February
Valentine’s Day (14th
)
Family Day
May
Mother’s Day
August
Campaign Launch
November
Thanksgiving (US)
Black Friday
March
Women’s History
Month
June
Pride Month
Father’s Day
September
Back To School
December
Holiday Season
29. Implement tracking for your social
media posts
● Measure Impact
● Identify Audience Preferences
● Optimize Content Strategy
31. Wrap up and Q&A
Final thoughts and key takeaways
32. Key Takeaways
Audit your social pages:
Make it a habit to review
your social activity and track
them against your business
goals
Set goals and plan
towards them:
Identify SMART goals and
plan to steadily progress
towards those objectives
Use data to make
changes to your
social media activity:
Analytics provide real time
feedback what what’s
working/not working.
Iterate & improve
1 2 3
36. Support future demo events and reach nonprofits and
NGOs using apps to deliver on their mission by becoming
a sponsor.
Contact Susan Tenby for more information.
stenby@techsoup.org
Become a Sponsor
37. Thank you for attending.
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