The document discusses best practices for non-profits using social media. It recommends that non-profits mention and tag influencers in posts, include calls to action, use scheduling tools to plan posts, build quality relationships with members by encouraging each other, and avoid flooding audiences with too many posts. It also provides examples of successful social media campaigns for non-profits and tips for creating engaging content through photos, questions, and auto-publishing tools.

1. Slavery
Campaign

2. Social Media for Non-
Profits
Laura Gallagher
The Creative Company, Inc.

3. Our System

4. Our Channels

5. Our Channels

7. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

8. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

9. Physicians Plus and Henry Vilas
Zoo
• Polar Dash Campaign
• Joint partnership with Henry Vilas
Zoo

10. Physicians Plus and Henry Vilas
Zoo
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
• 1,973 Twitter fans
Monona Public Library

11. Ashley Furniture – Hope to
Dream

12. Personalize Social
Media
Reach people beyond
your Pages fans

13. Facebook Ads

14. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

15. Key Things To Post
• Photo posts receive interaction
rates 39% higher than average.
• More than 100% of posts that
have a question located at the
end have twice as high comment
rate than those that don’t.
• “Call to actions” mean an
increased interaction rate by
48%.

16. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

17. Use Your Tools
Companies that auto-publish have a 50% increase in
leads

18. Use Your Tools

19. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

20. Emails
Work, Too!

22. Quality Neighborhood
Relationships
River Food Pantry, Harvest Dinner

23. Quality Neighborhood
Relationships

24. Key Social Media Guidelines –
Non-Profits
• Mention and tag your influencers
• Call for action
• Use scheduling tools such as
HootSuite, Sprinkler or Sprout
• Build quality relationships member-to-
member and encourage each other in this
space
• Don’t flood your audience with posts

25. Don’t Flood the Audience

26. Know the Audience
• Post on weekends
• Sundays are king

27. Key Take-Aways
• Remember that not everything has to be
shared as it’s happening.
• Connect with your community… and beyond!
• Learn from other companies, brands or
people.

28. Connect with Us!
Facebook
www.facebook.com/thecreativecompany
Twitter
www.twitter.com/creativecompany
LinkedIn
www.linkedin.com/in/gallagherlaura
Email
Laura@thecreativecompany.com