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APA 2013: Leveraging Social Media in Psychology (& Blogs)
- 1. Leveraging Social Media (& Blogs) in Psychology John M. Grohol, Psy.D. Founder & CEO
- 2. “I am only alive & flourishing today because of the support of my therapists and the community at Psych Central.”
- 3. Web 4 million Unique visitors/month 17% of our traffic is blogs 5% is driven by social media 28% of traffic is mobile (2 years ago it was 12%) Facebook 72,000* Likes on Facebook 90,000 people Weekly reach Twitter 60,000 Followers* (* includes This Emotional Life community)
- 4. Social Media It’s a tool, not a means to an end. Blogs Can be an end goal.
- 6. Why engage with social media?
- 10. Make it a part of your daily routine.
- 12. HootSuite
- 14. Keep it Simple > Headlines Matter • 10 Tips When Looking for a Doctor • Looking for a Doctor? 10 Questions You Should Always Ask
- 15. Know Your Audience > Share with Other Professionals
- 16. Photos & images increase engagement.
- 17. Summary Understand why you’re engaging with social media or blogging Make it a part of your daily routine (consistency is important) Use social media tools to help automate stuff Share your expertise Keep it simple > Headlines matter Know your audience > Share with other professionals Photos & images increase engagement & interest
- 18. John M. Grohol, Psy.D. Founder & CEO Twitter: docjohng Email: grohol@psychcentral.com (Portrait by Matthew Inman, The Oatmeal)
- 20. Highlight our content. Ask a question. Check in.
Editor's Notes
- 65% from US, 35% from other countries
- Social media is like a pen, you use it to write – it doesn’t force you to write something.(Exceptions – like a tweetchat – or to ask a question and get a quick answer.)Blogs, however, can be the end goal… expressing your expert opinion, sharing research, etc.
- Facebook -- for friends, social contacts primarilyTwitter – speaking to a crowd with mild interest level in youLinkedIn – professional groups, networkingG+ -- a little bit of everything
- You need to understand why you’re going to tweet. Get new clients?Promote your content or expertise? (Increase personal brand)Keep relevant in your field?Engage audience, answer questions, ask questionsTweetchats?Education
- Tweeting as a researcher is easierTweeting or social sharing as a clinician is harderSocial media values honest, meaningful engagementExpertise
- Frequency is important, so…
- Frequency is important, no matter what you do in social media.
- Use social media tools to help automate simple, regular tasks – like tweeting out new blog entries.
- Remember, your opinion matters – this is why people follow youTalk about timely news items from your professional background – be relevant
- People sometimes overthink or get too clever with headlinesVerbs denote actionAsk a questionRemember keywordsLeave the jargon in your office
- Your audience is going to be largely consumers interested in your specialty areaHowever, you can still use social media to connect with other professionals, work together, RT stuff
- A picture is worth a thousand wordsImages show emotion & actionDoesn’t take much skill to resize + insert an image
- Set realistic expectations.Understand social media or blogging won’t usually result in many direct referrals.Can increase your personal brand online substantially, however.A way of expressing your professional expertise, opinion, creativity. Frequency & consistency do matter – especially to build an audience or following
- Join a blog network
- Why we do it? Why would you do it? (Increase personal brand online, reputation, engage audience, answer questions, ask questions, etc.)