"Push Button" Curation
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Begin to build a digital strategy around content curation that strengthens your digital brand and social identity.
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"Push Button" Curation
- 1. “Push Button” Curation Begin to build a digital strategy around content curation that strengthens your digital brand and social identity. @davidscotttufts davidscotttufts.com davidtufts.me
- 2. Understanding the Value of Curation It is important to know what tools are available for content curation and how you can start using those tools to enhance the user experience on your web site, blog, or app—while improving your digital brand and social media identity.
- 3. We are all Curators, but... 1. Find your niche 2. Become a subject matter expert 3. Follow some basic guidelines
- 4. Why you should use curation: • To strengthen your digital brand • To develop your social media identity • To become a trusted subject matter expert • To improve your web site's page rank • To increase your site's ad revenue
- 5. Rules of Engagement Curation… (when done right) … is not theft or copyright infringement … properly attributes ownership … points to the original source … brings awareness to quality content … establishes you as a subject matter expert P.S. Do it right
- 6. Recipe for Success • Establish a maintainable workflow • Use an RSS feed reader • Use bookmarking and bookmarklet technology • Focus on social media integration through sharing • Consider a personalized URL shortener • Write micro-reviews to add value and to generate unique content
- 7. The Curation Funnel • Content Aggregation is the top of the funnel • Curate by choosing relevant, well produced content to enhance the users experience on your web site, blog, or app • Add value by enhancing the content with tags, categories, images, and summarizing ideas • Promote by sharing your “premium” curated content through your social channels
- 8. Content Aggregation The first step in the curation workflow process is aggregating content from around the web •RSS Feed Reader •Google Alerts •Twitter Lists •Twitter hash tags •Google+ Circles •Pinterest Boards
- 9. Use Social Bookmarking and Bookmarklets Begin by having a custom JavaScript bookmarket developed for your curation platform •Gives you the ability to quickly and easily collect content from around the web •Check out "Press This" from WordPress •Check out "Pin It" from Pinterest
- 10. Use a Custom URL Shortener Consider having a personalized custom URL shortener developed for curation platform •It facilitates social sharing •Compare bit.ly/asdf to davidtufts.me/asdf •It is more technically challenging to pull off •Your URL will be longer •But, it builds brand recognition
- 11. Social Media Integration Through Sharing Social media can be used for both content aggregation as well as for promotional sharing •Find valuable content on any given social channel •Interact with that content on the originating social channel (e.g. retweet) •Curate by featuring that content in your own curation platform •Promote by sharing that content through your other social channels