This document discusses strategies for creating viral content marketing. It explains that viral content marketing uses appealing messages spread through word of mouth to disseminate content. Effective viral content is useful, high-quality, and leverages relationships and tools to amplify visibility and measure results. The document outlines various types of viral content and provides strategies for researching keywords, analyzing competitors, developing content, promoting on social media, and using external distribution methods to spread content and attract links.
Jason Acidre - The New Age of Brand Building: Creative Link BuildingMarketing Festival
The link building game has completely evolved and apparently more competitive than ever in any vertical. The web and its users’ evolution have transformed the practice more as a branding tool – and no longer solely just for search optimization. This presentation will talk about the most effective tactics and approaches for link development today – whether you’re working on a small, medium or enterprise-level campaign, you’re covered.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Jason Acidre - The New Age of Brand Building: Creative Link BuildingMarketing Festival
The link building game has completely evolved and apparently more competitive than ever in any vertical. The web and its users’ evolution have transformed the practice more as a branding tool – and no longer solely just for search optimization. This presentation will talk about the most effective tactics and approaches for link development today – whether you’re working on a small, medium or enterprise-level campaign, you’re covered.
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
My presentation slides for the Carmarthen Digital Tourism Conference in April 2013. Topics cover the basics of SEO and getting the most out of your website.
Topics include:
- What is SEO (search engine optimisation)
- How do search engines work
- On-site SEO and keywords
- Off-site SEO and links
- Local SEO and Google+ Local
- Content creation ideas
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
Whether you have an established website, are launching a new one or seeking ideas for a redesign, how do you know what works best for increasing conversions? Does user experience design interfere with your search engine marketing strategies? What design changes can you make now that will bring an instant conversions lift? This fun session provides tips, tools and action items to build a successful website that both search engines and your visitors will love.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
Creative Content Marketing - Winning Hearts, Minds & Wallets. Presentation at SES New York by Lee Odden on how to plan & implement scalable, creative content marketing programs.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
My presentation slides for the Carmarthen Digital Tourism Conference in April 2013. Topics cover the basics of SEO and getting the most out of your website.
Topics include:
- What is SEO (search engine optimisation)
- How do search engines work
- On-site SEO and keywords
- Off-site SEO and links
- Local SEO and Google+ Local
- Content creation ideas
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
A marketing framework which has been built on the premise of combining SEO, Content Marketing, Social Media amplification concepts to get a disproportional amount of media coverage which help build brand awareness, product trial, brand loyalty and ambassadorship.
This framework has been built based on the SEO concepts I’ve been using for years, with a proven track record with eBay, Airbnb and now with Fanatics.
Optimizing Content for Discovery and Conversion Copyblogger.com
Is content marketing important to your organization? Optimizing Content for Discovery and Conversion is a presentation by Sean Jackson made at PUBCON NOLa on why you need to think beyond SEO and focus on the ways to improve the overall discovery of your content with a strong focus on conversion - include several tactical ideas you can execute on as part of your content marketing effort.
Whether you have an established website, are launching a new one or seeking ideas for a redesign, how do you know what works best for increasing conversions? Does user experience design interfere with your search engine marketing strategies? What design changes can you make now that will bring an instant conversions lift? This fun session provides tips, tools and action items to build a successful website that both search engines and your visitors will love.
In this presentation, I have explained the content creation process. I have also explained the various ways which would aid you in the process of forming your content plan
Creative Content Marketing - Winning Hearts, Minds & Wallets. Presentation at SES New York by Lee Odden on how to plan & implement scalable, creative content marketing programs.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Here are the 4 critical elements to design the best fashion ecommerce websites. They include graphic design, copywriting, content creation and simple UX.
Fashion is an emotionally driven purchase and it is challenging to create a fully engaging online brand experience with limited sensory elements.To sell fashion successfully online, it takes differentiated product and a strong brand identity.
The customer must be emotionally engaged with the brand from a combination of imagery, copywriting, information and entertainment, as well as a simple user experience.
What I Do On School Visits by Candy GourlayCandy Gourlay
What schools can expect from a visit from children's author Candy Gourlay. Please get in touch via the contact form on Candy's website www.candygourlay.com
Discussion Guide: Shine by Candy GourlayCandy Gourlay
Hello readers! I created this discussion guide for readers of SHINE, my young adult / teen novel. I hope teachers, librarians and readers of my book will find it useful. You can let me know what you think by messaging me on the contact form of my website http://candygourlay.com. If you have suggestions for more reference materials for SHINE, I would love to hear from you! (Watch out for the Philippine edition of Shine, out in September 2014)
Candy Gourlay
With thanks to:
David Dean for the rain background art on the slides. David also created the cover art for Shine.
Nasser Alzhrani for his photo of a boy in silhouette https://www.flickr.com/photos/n9oori/5720095485/
Amancay Maahs for her photo of a keyboard https://www.flickr.com/photos/amanky/2219631791/in/photolist-4YmVRS-4o9ccD-51snbC-5KRQqA-6zSGuF-5z1A7y
James Blann for his photo of rain lashed Aberystwyth https://www.flickr.com/photos/meblob/2327687240/in/set-72157605196444233
Premnath Thirumalaisamy for his photo of light streaming through an open door https://www.flickr.com/photos/premnath/8074766295/in/photolist-6VgLWc-biWysF-7WuZNd-4zz4mL-cRCVYs-ewQ9DL-8zqLbn-dQVDLs-2sA5yQ-74PBgm-bQkHbv-821cbU-9vY7so-4xKQ2K-6eThju-5tWu3y-a7DC6C-jAHzeE-dWpsLF-dixhGx-b1naNM-6v2sSa-6jY7Le-9mcFii-mNbLn-dSvntQ-6SF22c-c2zEqo-69DwHL-9KxQjj-9ami2w-3Z7cA-cADP2U-7J9Yw-gYD58d-eLKE4-cqBQLW-cqBhgW-6dAeqx-ft2y4m-bD2RWD-Q5i9u-kRZGvo-afniEU-cEfoYd-58FMiU-6swv6S-6ssj2r-6oiegx-813ht6
Thanks to you all for making your images available on CC Attribution.
Jason Acidre's presentation at PeepCon. This deck shows you how to strategize and apply powerful link acquisition methods that give your rankings a boost.
A Discussion Guide for Tall Story by Candy GourlayCandy Gourlay
Hello readers! I created this discussion guide for readers of Tall Story, my middle grade novel about a boy who is eight foot tall. I hope teachers, librarians and readers of my book will find it useful. You can let me know what you think by messaging me on the contact form of my website http://candygourlay.com. If you have suggestions for more reference materials for Tall Story, I would love to hear from you!
Candy Gourlay
PS This slideshare featured in this blog post http://www.candygourlay.com/2013/04/dear-candy-gourlay-what-is-lesson-of.html
Find out more about Tall Story on http://www.tallstory.net
Tall Story is available on Amazon.com - http://www.amazon.com/gp/product/0385752334/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0385752334&linkCode=as2&tag=notefromthesl-20
Thinking Outside the Book: Great Ideas for book-based teachingCandy Gourlay
I recently visited Ellis Guilford School where Year Seven students have been reading my book, TALL STORY as part of the Learn-to-Learn Programme. The objective is to develop not just literacy but a love for reading by exploring the book via different themes. I was amazed by the work that they produced and the energy and imagination of the children and the staff. Thank you so much for reading Tall Story. I learned a lot from you all!
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
A practical guide to lead generation and social mediaNuSpark Marketing
Marketing and sales need to work together to find prospects and generate leads via social media. This handbook describes how social media participation can lead to actual leads and sales through content and relationship building.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Blueprint for constructing a powerful web presence - 2019Stoney deGeyter
By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly.
case study: maxon motors' social media performance (part1: slides)Yvonne Yang
This is an exercise that I was given during a job interview--to diagnose maxon's social media performance. It is NOT a real pitch. I didn't get the job even though I tried my best.
The presentation is designed to come with an audit of maxon's social media performance. That is to say the slides show the main argument (use a human voice), while the handout shows the details.
Please search:
case study: maxon motors' social media performance (part2: handout)
I want to hear from you what can be improved. Thank you in advance.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. JASON ACIDRE
• Pro gamer (02 – 08)
• Freelance research writer and editor
• Marketing consultant for and
• Was featured on several key media in the
industry – Searchengineland, SEW, Mediapost,
Ontolo, KISSmetrics, AllBusiness, etc…
• Founder & CEO of
KAISERTHESAGE
3. VIRAL MARKETING – A tool that has the ability to
disseminate appealing messages in a short period of time.
Known to be the most effective creativity and marketing
technique to mankind.
KAISERTHESAGE
7. Types of Viral Content:
Traditional Unconventional
Controversial Infographics
Entertaining Kinetic text typography
Extensive and educational Ego baiting
Incentivized Video
First of its kind Crowdsourcing
Attack Curation
Tools Widget
KAISERTHESAGE
8. In essence, for a Viral campaign strategy to be
efficient, it has to be:
Useful and of high quality
KAISERTHESAGE
9. INGREDIENTS • Remarkable CONTENT with a
powerful message
• RELATIONSHIPS to amplify
content visibility
• TOOLS to accelerate processes
and to measure results
KAISERTHESAGE
10. LINK BAITING TODAY:
Content + Social + Links + Scalability
EVERGREEN
Constant Natural Link Acquisitions
KAISERTHESAGE
13. • That acts as a Link Magnet
• Enables you to Rank for competitive keywords
• Consistent Traffic generator
• Sends out massive Brand signals
• Produces highly fascinated Leads
• Improves your site’s Domain authority.
KAISERTHESAGE
14. And this will eventually stand as the
best content in a particular sector of
your industry
KAISERTHESAGE
15. How the F should we
do that sh*t?
KAISERTHESAGE
20. Elements of a powerful Link Bait
Concept Durability Headline Body
Unexpected
Visuals Contact list Sociability
Hook
Internal link Call to
Measurability
funnel action
KAISERTHESAGE
22. Content Strategy Development
• Extensive Research about the chosen topic
• Complete all the necessary details/information that
your projected content will need in order for it to be
Comprehensive and Competitive.
• Build an initial Outline for the content, which should
include its possible title, format, information
architecture, unexpected hook, design and landing
page(s) it will support.
• Determine the content’s Purpose and its targeted
Audience (ex. links, social, leads or branding).
KAISERTHESAGE
23. Keyword Research
- Content that has immense potential of
going VIRAL and becoming socially popular
can certainly rank for its targeted keywords
effortlessly.
- Use the Google Keyword Tool to identify
good keywords to target for your content.
- Position your keyword(s) on the page’s
important areas, such as its page title, post
title/headline, body and URL.
KAISERTHESAGE
25. Examine your competitors’ similar content via
Google search (using your target keywords)
KAISERTHESAGE
26. • Extract important data from each ranking
page
• Include those information in your outline to
Ensure that you’ll be providing the most
extensive content related to the subject
• Identify each page’s weaknesses and use them
to your advantage to Outrank them on search
results.
KAISERTHESAGE
27. MERGE your ideas from your initial research
and from your competitive research:
“Top 1,000 Porn Stars of all time”
KAISERTHESAGE
28. Build a Contact List before creating
the actual content
KAISERTHESAGE
29. • Identify people, blogs and organizations in your
industry that might be interested to share your
content.
• From sites that have linked to your competitors’
similar content – use Opensiteexplorer.org – as
these sites have history of linking to the same
type of content.
• Active Twitter users and known Linkers
(bloggers/curators) in your industry.
KAISERTHESAGE
30. List them all in an excel
sheet with
their contact details.
KAISERTHESAGE
31. Segment the list depending on the
purpose of contact
• Social Media
• Link requests
• Content distribution
KAISERTHESAGE
33. Use Tools.Citationlabs.com to scrape
outbound links and contact information from
the list pages retrieved from your search.
KAISERTHESAGE
34. Get hundreds of Link Prospects in
just a few minutes:
KAISERTHESAGE
35. Execution
- create the content in accordance to the
strategy you have formulated.
KAISERTHESAGE
36. Content Value Assessment
• Gauge the importance, value and marketability
of the finish product – its ability to draw
actions from its target audience.
• Determine the rarity of the information it
contains – to measure if the content is
linkworthy.
• Feasibility as a value proposition when
requesting for links and social shares.
KAISERTHESAGE
37. Editorial Analysis
• Proofread and edit.
• Test the strength of the content’s CALL TO
ACTION to maximize the traffic it will
constantly receive.
KAISERTHESAGE
41. • Leverage social sharing through Call to Action
• Make Social Buttons very visible
• Engage industry influencers by Linking Out to
them from the content
• Use Reach Multiplier sites like Triberr or
Cloudflood.
KAISERTHESAGE
42. Then a segment of your contact list comes into
play.
KAISERTHESAGE
43. Ask if they’ll be interested to share your
content to their followers.
KAISERTHESAGE
50. Participate on relevant discussions and
cite your content as the resource for
your contributions
• High-traffic Forums
• Q&A sites
• Blog discussions
KAISERTHESAGE
51. • Use Google search to seek for industry-
related questions that your content can
answer.
• Use Google Alerts to track topically relevant
discussions.
KAISERTHESAGE
70. Stumbleupon Ads
8 Million cerebral users, and still counting.
With probably hundreds of thousands that are
really interested about your industry.
KAISERTHESAGE
77. • Amount of acquired natural links.
• Keywords sending traffic to the page.
• Positive vs. negative reactions about the content.
• Number of social shares – tweet, likes, fb shares, stumbleupon
views, +1.
• Topreferring sites to the content.
• CTR of call to action (measurable through in-page analytics).
• Industry Influencers who shared your content – Topsy.com
KAISERTHESAGE