Push strategy involves using marketing channels to directly promote products and services to consumers through avenues like trade shows, advertisements, and direct selling. The goal is to get the product in front of consumers and reduce the time until purchase. Pull strategy generates interest and demand among target audiences so that consumers demand the product from retailers themselves through strategies like advertising, promotions, and discounts. The key differences are that push strategy moves products through intermediaries to consumers without demand, while pull strategy involves promotion directly to consumers who then pull the product themselves.

1. PUSH Vs. PULL
STRATEGY
B.Voc (RLM)

3. BASIC MEANING

4. PUSH STRATEGY
Definition of Push Strategy:
The strategy wherein marketing channels are used to
push the product or service to sales channel is called
push strategy. It explains the movement of products &
services and information through intermediaries to the
final consumer.

5. EXAMPLE
• The strategy uses trade show promotion, the point of
sale display, direct selling, advertisement on radio,
television, emails etc. to make an impact on
consumers mind and reducing the time between
discovery of product and purchasing it.

6. PULL STRATEGY
• Definition of Pull Strategy
• The business strategy which aims at generating
interest or demand for a particular product or service of
the target audience, in a way that they demand the
product or service from the channel partners, is called
pull strategy.

7. EXAMPLES
• Advertising
• Refferls (word of mouth)
• Promotions
• Discounts

8. KEY DIFFERENCES BETWEEN PUSH AND PULL
STRATEGY
1. The type of marketing strategy which involves direction of marketing efforts to
intermediaries is called push strategy. On the other hand, the marketing strategy involving
the promotion of marketing efforts to the end user is called pull strategy.
2. In pull strategy, communication of products or information is demanded by the buyer,
while in push strategy, no such communication is demanded.
3. There is a long lead time in push strategy. However, it is just opposite in the case of pull
strategy.
4. Push strategy aims at making customer aware of the product or brand. As against this,
pull strategy encourages the customer to seek the product or brand.

9. •Thank you