Argumentative communication relies on sound proof and reasoning, using logical appeals. It aims to persuade an audience on a particular issue or position. Effective argumentation avoids defective evidence, such as statistical fallacies or inappropriate facts. It also avoids flawed patterns of reasoning like slippery slopes, red herrings, or confusing facts with opinions. The best example of argumentative communication is a debate, where participants logically defend their stance to an audience.

1. ARGUMENTATIVE
COMMUNICATION
ANN JANE QUIAN
BSCS-2B

2. I. INFORMATIVE, PERSUASIVE,
AND ARGUMENTATIVE
COMMUNICATION

3. THE FIRST TWO PURPOSE OF COMMUNICATION
WERE DISCURED BY MISS ORPIADA AND I AM
HERE TO DISCUSS ABOUT ARGUMENTATIVE
COMMUNICATION

4. • Slippery slope, red herring

5. ✓ relies heavily on sound proof and
reasoning. The nature of proof has
been studied since the Golden Age
of Greece and has been improved
through time. According to
Aristotle, logos, ethos, and pathos
are three primary forms of proof. In
our time, however, many scholars
have confirmed of the presence of a
fourth dimension proof, mythos,
which suggest that we respond to
the appeals of traditions and values
of our culture and to the legends
and folktales that embody them.

7. Best example of an
argumentative
communication are Debates.

8. C. Argumentative
Communication (cont.,)
✓ Lucas (2007) claims that to avoid defective
argumentation, the following must be avoided:
1. Defective evidence
a. a misuse of facts
b. statistical fallacies
c. defective testimony
d. inappropriate evidence
2. Defective patterns of reasoning
a. evidential fallacies
• slippery slope
• confusing
facts with opinion
• red herring
• meat of the mean
B. flawed proofs
D. defective arguments