1. Introduction to MIL (Part 1)- Communication, Media, Information, and Technology Literacy.pptx
1. 1. Introduction
to Media and
Information
Literacy (Part 1)
Mr. CARLOSH. CORDOVA
TaguigScience HighSchool
San Miguel TaguigCity,Philippines
Media Literacy
Information Literacy
MIL PPT 01, Updated: October 30, 2016
MEDIA AND INFORMATION LITERACY (MIL)
2. Learning Competencies
You will be able to…
describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-1);
and
identify the similarities and differences of
media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2).
3. Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
5. Communication
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
Communication
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
9. TRANSMISSION MODELS
Westley and MacLean’s Model of Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
15. What have you learned about communication after
studying the different models?
SENDER MESSAGE MEDIUM RECEIVER EFFECT
16. How is communication affected by media
and information?
INFORMATION
data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
MEDIA
Communication
Tools
17. FORMATIVE ASSESSMENT: RECITATION
How does Facebook serve as a
tool for communication?
How did Facebook affect the
way people communicate with
each other?
How did Facebook affect the
quantity and quality of
information available to people?
18. Analyze and explain this illustration.
MEDIA
RECEIVE
INFORMATION
DIGITAL
TRADITIONAL
SHARE
INFORMATION
LOOK FOR
INFORMATION
RECEIVE
INFORMATION
LOOK FOR
INFORMATION
SHARE
INFORMATION
19. • The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
MEDIA AND INFORMATION LITERACY (MIL)
21. VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
23. REFERENCES
Media and Information Literacy Curriculum Guide by DepEd
Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
UNESCO Media and Information Literacy Curriculum for Teachers
http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-
comm-culture.html
http://juliemartin.org/juliemartin-audiencesreception.pdf
http://communicationtheory.org/category/communication-
models/page/2/
Editor's Notes
Osgood- Schramm Model Of Communication
Communication is a two way process where both sender and receiver take turns to send and receive a message.
The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt by the receiver, making him the Decoder.
Analyze and explain this illustration.
Looking at this illustration,
How do you understand media literacy?
How do you understand information literacy?
How do you understand digital literacy?
What are the similarities and differences of media literacy, information literacy, and technology literacy?
Media literacy, information literacy, and technology literacy are combined together as Media and Information Literacy (MIL)