Purposes of tv
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This document discusses different types of media used in campaigns: 1) A graphic poster for a presidential candidate aims to inform voters and portray the candidate as serious and standing for their beliefs. The image uses powerful colors and text to represent the nation and call voters to action. 2) A web graphic against breast cancer aims to raise awareness and encourage action among those affected by cancer through bold text and imagery of happy families. 3) A motion graphic TV ad for Coca-Cola aims to persuade viewers to drink more Coke by using a fast cutting rate, bold text, and the Coke bottle to promote purchasing and consuming the product.
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Purposes and impacts
This poster aims to raise awareness about bullying and change attitudes. It lists different types of bullying behaviors in different colors to make each stand out. Using red and yellow warns about the danger of bullying. There has been a positive impact, with data showing a decrease in school bullying from 27% to 19% over 10 years. While progress has been made, continued efforts are still needed to further reduce bullying.
Canon brief campaign
The document provides background information on Canon, the client, for a marketing campaign called "Journeys." The campaign aims to showcase photography and its ability to capture physical and mental journeys. The target audience is young people aged 15-25, particularly those studying media. Key considerations include adhering to deadlines, following the brief, and ensuring the work appeals to the target demographic through visual elements and themes of discovery. Research finds articles discussing both physical travel and mental health journeys, and how they shape identity and teach life lessons.
Rationale canon
This document provides information for a print advertising campaign for Canon. It discusses the client, Canon, which is a major camera company. The target audience is people aged 15-25, who are going through life stages like school or finding jobs. The purpose is to encourage brand allegiance to Canon and increase involvement in photography. Ideas for the ad include showing nightlife scenes of sports or walks to capture different nighttime atmospheres. Color schemes and layouts are discussed, with darker colors and bolder text planned to draw attention. Existing ads are analyzed for their successful design elements. Themes and an overview of the proposed ad are provided.
Canon project
The document provides information about a brief for a campaign for Canon called "Journeys". It discusses that Canon is a well-known camera company with 190,000 employees. The purpose of the campaign is to show how photography can be creative on its own or combined with other elements. The target audience is people aged 15-25, who are going through life journeys like education or career choices. When creating content for the campaign, the values and philosophy of Canon should be considered. The brief also discusses typical codes and conventions used in print media, such as using colors like red, blue, and white which symbolize different meanings. Examples of two print ads are analyzed which demonstrate color symbolism and design techniques.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
canon research
This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
Who would be the audience for your media mohamed
The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
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Purposes and impacts
This poster aims to raise awareness about bullying and change attitudes. It lists different types of bullying behaviors in different colors to make each stand out. Using red and yellow warns about the danger of bullying. There has been a positive impact, with data showing a decrease in school bullying from 27% to 19% over 10 years. While progress has been made, continued efforts are still needed to further reduce bullying.
Canon brief campaign
The document provides background information on Canon, the client, for a marketing campaign called "Journeys." The campaign aims to showcase photography and its ability to capture physical and mental journeys. The target audience is young people aged 15-25, particularly those studying media. Key considerations include adhering to deadlines, following the brief, and ensuring the work appeals to the target demographic through visual elements and themes of discovery. Research finds articles discussing both physical travel and mental health journeys, and how they shape identity and teach life lessons.
Rationale canon
This document provides information for a print advertising campaign for Canon. It discusses the client, Canon, which is a major camera company. The target audience is people aged 15-25, who are going through life stages like school or finding jobs. The purpose is to encourage brand allegiance to Canon and increase involvement in photography. Ideas for the ad include showing nightlife scenes of sports or walks to capture different nighttime atmospheres. Color schemes and layouts are discussed, with darker colors and bolder text planned to draw attention. Existing ads are analyzed for their successful design elements. Themes and an overview of the proposed ad are provided.
Canon project
The document provides information about a brief for a campaign for Canon called "Journeys". It discusses that Canon is a well-known camera company with 190,000 employees. The purpose of the campaign is to show how photography can be creative on its own or combined with other elements. The target audience is people aged 15-25, who are going through life journeys like education or career choices. When creating content for the campaign, the values and philosophy of Canon should be considered. The brief also discusses typical codes and conventions used in print media, such as using colors like red, blue, and white which symbolize different meanings. Examples of two print ads are analyzed which demonstrate color symbolism and design techniques.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
canon research
This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
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The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
Radio analysis sheet ( canon)
The radio advert was for Canon cameras and was persuasive, factual, and seductive in style. It promoted the cameras' ability to take high quality photos. The tagline was "You Can" and the tone was informative. Both a young male and female with British accents were featured. The product name was mentioned 3 times and the station's website was provided for more information. Bell and Christmas sounds were used. The purpose was to persuade people to buy the cameras for gifts around Christmas by highlighting the cameras' photo quality and features.
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Task 1a
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Product unit 2
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Radio Analysis Sheet ( canon)
The radio advert was persuasive, factual, seductive and formal in style. It aimed to promote Canon cameras by highlighting their high-quality photo capabilities. Both a young male and female with British accents described the camera's features in an informative tone. The tagline was "You Can" and the Canon name was mentioned three times. The purpose was to persuade listeners to purchase Canon cameras for their photo quality.
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Idea 1 focuses on photographs showing the actual damage of litter and images of SAS cleanup efforts, aimed at adults 16+. Idea 2 aims content at children, using cartoon animals disturbed by litter on membership forms, posters, and teddy bear merchandise.
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Evaluation Question 2
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Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
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The document discusses the use of sex appeal in advertising. It notes that advertisers often use sex appeal to gain brand recognition and influence consumers to purchase products. However, this reliance on sex appeal has led to unethical advertisements that make consumers feel inadequate and depict unrealistic ideals of beauty, especially for women. The portrayal of women in advertisements sets unattainable standards and gives people unrealistic notions of what they should look like.
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The document discusses the marketing campaign for the Disney film Frozen. It provides details on various marketing techniques used, including:
- Teaser posters that featured wintery color schemes and vague hints about the plot to generate interest.
- Trailers that showed the lighthearted tone and winter setting while only revealing two characters to pique audience curiosity.
- Merchandise like figures and home media releases that helped promote character recognition and profit.
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All of these elements worked together with consistent branding to effectively build hype and attract audiences to the film's release and success.
Presentation 5
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The campaign aimed to promote experiential travel on Airbnb and invoke the idea of living like a local instead of doing tourist activities. Video ads ran across TV and online platforms showing lifestyle stories to convey the message.
On social media, the campaign challenged people to stop pinning pictures of travel destinations and instead start living there. As a result of the campaign, Airbnb's brand awareness increased by 17% in the US, closing the gap with its top competitor.
Grave encounters 2
The poster advertises a supernatural horror film. At the top, the title is written in white bold capital letters against a dark gloomy background to immediately grab attention. Above the title, it indicates the film is produced by The Vicious Brothers, known for the cult horror film Grave Encounters. In the center is a scary deformed image from the film meant to intrigue audiences about the non-human man and what he does. At the bottom in bold white is the film's slogan to stand out from the dark background. On the right side is a positive review from the popular horror website Dread Central to influence viewers' choices.
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Task 1a
Both music magazines and newspapers have covers featuring prominent artists or news stories in bold, sans-serif fonts to draw attention. They also include the artist or story's name on the front. Inside, music magazines use serif fonts for sub-titles and articles, representing the creative side of music. Similarly, newspapers employ bold pictures and text related to front page stories, and sometimes provide additional details in contrasting yellow, bold serif text below the main image or title.
Analysing technical features in posters, website and motion based campaigns
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Journalism pitch-and-planning
Tyrone plans to create a magazine focused on men's fashion. He chose this topic because he wanted a new challenge beyond just focusing on football, which he already knows a lot about. The magazine will aim to inform, persuade, and entertain male readers ages 16 and older about trends in men's fashion. Tyrone selected IPSO as the regulatory body to ensure the magazine's content does not offend readers or cause complaints. He plans to publish the magazine weekly to keep readers up-to-date on new fashions and celebrity styles. The magazine will also feature sections embracing Tyrone's African and British cultural backgrounds.
Health web
This health website was created by Live Strong to educate audiences about the importance of healthy living and fitness through bold images and sharing how it positively impacts one's body and lifestyle. The website aims to spread Live Strong's message about maintaining good health as an important part of life by making their content accessible and hoping related ads drive users to the site to learn what benefits they can gain from adopting a healthier environment.
Evaluation my poster
This document provides an evaluation of a sleep awareness campaign. The key points are:
1) The campaign was successful because it conveyed the intended message through creative editing techniques in the poster that exemplified the consequences of lack of sleep, such as embarrassment.
2) The poster used a close-up image of a tired actor to attract attention and remind viewers that lack of sleep can impact your daily life and lead to falling asleep in class.
3) When planning the campaign, a dark, spooky aesthetic was chosen to convey that lack of sleep can negatively impact your appearance with bags under eyes, in keeping with the nighttime theme of sleep.
4) The campaign banner and website used consistent messaging and
Poster review
The poster uses a large slogan and image to attract the audience's eyes first. It includes a smaller side message to provide additional information beyond just the picture and slogan. At the bottom left is the website link for audiences to research the campaign further. The poster presents facts about the effects of lack of sleep in an engaging way to both educate and help audiences through using filters and a dark background to draw attention.
Banner review
The document discusses the design choices for a banner about sleep. A dark graphic design was chosen because sleep is associated with night. A basic font was used in the top right corner to keep the look straightforward and get the point across without being extravagant. An existing poster image was made smaller and included in the banner to convey the key message in a concise yet visually appealing manner. Particular fonts and graphic designs were selected that were felt to best fit the banner and suit its focus on the topic of sleep.
Tyrone
Anime is a specific type of animation originating from Japan. It includes all genres found in film and television and some consider it a separate genre. Famous anime shows include Dragon Ball Z, Bleach, Naruto, Fairy Tail, and One Piece. Anime is distinguished from manga, Japanese comics, which are typically black and white and often adapted into anime shows. While related, anime and manga are different mediums. The first anime films date back to the 1950s and 1960s, with Astro Boy considered the first popular anime series.
Raw material
The document outlines a schedule for filming and editing a music video or advertisement with an East London theme. It allocates 2-3 days for filming between March 14-16 and then a few more days between March 16-21 for editing the video. The final deadline to complete the project is March 24.
Comparing graphic desgins
Pop art emerged in the 1950s-1960s in America and Britain, taking inspiration from popular culture like movies and music. It uses colorful, comic-like fonts and titles that are often rounded in shape. Cartoons are typically humorous drawings seen in newspapers or magazines that symbolize or caricature people or events. They are very colorful graphics aimed at children and seen in TV shows, books, comics, and more. Cartoons introduced the author to colorful, fascinating graphics at a young age.
5 graphicgenres
The document discusses different genres and their graphic design styles. Lifestyle graphics focus on imagery and can portray a luxury lifestyle. Music graphics depend on the genre but commonly use modern, urban styles along with videos and posters. Sports graphics emphasize quality and use special effects, replays, and scores. Fashion graphics reflect the latest trends and styles. News graphics must be effective and the medium determines the elements - web includes text, links, images, and videos while print only has text and images.
Road saftey
This poster campaign designed by Lancashire county council aimed to educate drivers about road safety by graphically depicting the effects of higher speeds in a car accident. It showed a girl split in half between an uninjured side and a seriously injured side to represent what could happen in a crash at just 30 mph versus slightly higher speeds. The goal was to convey that even small increases in speed could lead to serious injury or death, emphasizing the message through graphic visuals and mentioning specific speeds.
Task 8 – technical features
Layout of pages typically includes a header, body, and footer. Text can use serif or sans serif typefaces, with serif having curves and sans serif being more modern and without curves. Headers are located at the top of pages and master heads provide the title or topic of the content. Text can be arranged in columns to organize information. Credits use transitions to list cast and crew. Typography, font, leading, baseline, and letterforms refer to the style, size, spacing, positioning, and shapes of text. Images, scans, photos, and graphic arts provide visual content. Logos represent brands. Color, space, point of focus, balance, hierarchy, and grids are compositional elements that
Final poster analysis
1. The document describes the process of creating a poster in Adobe InDesign and Photoshop, including laying out vectors, inserting text in different sizes, creating a background with an orange circle and gradient, and inserting an image of a person.
2. Details are provided on text formatting and placement, including using the Arial font and a hierarchy formation for text at the bottom.
3. The image was inserted from a jpeg photo taken on an iPhone and imported into InDesign, where it was transformed to a suitable angle and size for the poster.
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Điều gì sẽ xảy ra khi các nhóc tỳ nhìn thấy em bé mới sinh của mình lần đầu tiên? Mỗi đứa trẻ một cách biểu cảm nhưng trông chúng đều rất dễ thương và đáng yêu.
День открытых дверей Магистерской программы "Психоанализ и бизнес-консультиро...
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Презентация со дня открытых дверей Магистерской Программы НИУ ВШЭ "Психоанализ и бизнес-консультирование" (23 апреля 2016)Proposal of my idea
This proposal suggests creating an e-magazine about football to educate teenagers. It explains that football is a popular worldwide sport and discusses different types of football codes. The reason for choosing an e-magazine format is that it can be easily accessed anytime on smart devices without needing to be printed or collected. The goal is to further educate and inform the target teenage audience through a simple and clear digital magazine dedicated to football.
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Purposes
This document summarizes several advertisements and campaigns related to social issues. It discusses a poster warning about getting into unordered cabs which uses a dark atmosphere and image of a scared girl to convey danger. It also analyzes the CALM campaign against male suicide, noting their use of testimonials and targeting of cultural barriers to seeking help. Finally, it examines a video by Children with Cancer UK featuring a toddler with cancer to elicit sympathy and promote fundraising through text donations. Key elements like images, colors, fonts and calls to action are described.
Poster analysis
This poster from the NHS promotes drinking water for health. It notes that the human body is 70% water and encourages drinking water to stay healthy. The poster uses bright colors and statistics about water content of the human body to appeal to a wide audience and inspire them to drink more water.
Task 2b - purpose
This document discusses the purpose of three different campaigns:
1) A British Heart Foundation poster aims to encourage people experiencing chest pain to seek medical help immediately to avoid health consequences like death.
2) A Dementia Friends TV advert encourages the public to volunteer their support for people with dementia and aims to change perceptions of the illness.
3) A website for politician Mark Herring aims to gather votes and support by highlighting his record and vision for solving societal problems as a democratic leader.
Technical elements
The document discusses several technical elements of campaigns and advertisements. It analyzes the structure, images, text, and other design features used in a poster, website, and TV advert for campaigns against suicide and cancer. Both the poster and website use factual images and real life events, bold text, and logos to effectively communicate their messages. However, the poster has a simple one column structure while the website employs a grid layout and includes live updates and navigation. The TV advert strategically uses slow motion, compositing of images and text, and emotional music to tell the story and motivate donations.
Research Template
The document provides case studies for four different media campaigns:
1) An anti-Labour campaign by the Conservatives aims to persuade people not to vote for Labour by raising issues with their plans and policies.
2) A breast cancer awareness campaign uses images of balloons to emphasize the importance of early detection in beating the disease.
3) A production company called Roaring Girl Productions aims to increase representation of disabled people in media and challenge stereotypes.
4) A social media campaign brings awareness to local, national, and global issues through sharing information and building relationships online.
Advertisement connor wake
The document discusses different types of advertising including digital, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples and explanations of each type. Constraints in advertising discussed include legal issues, budget/money constraints, and ethical considerations. The document also analyzes 5 posters about the dangers of drink driving. It evaluates the design, message, and target audience of each poster.
Research template
The CALM organization aims to reduce male suicide rates in the UK through awareness campaigns. Their campaigns use bold, eye-catching designs with simple fonts and visual hierarchies to draw attention to shocking suicide statistics. CALM runs billboard campaigns nationwide and partners with other organizations on initiatives like magazine articles and fashion collaborations. However, suicide rates rose in 2011 after CALM launched, though long-term campaigns may be needed to significantly impact attitudes surrounding mental health issues.
Socal action full this one pwp
The poster challenges people's stereotypes and prejudices by featuring an image with the question "What do you see?". It lists possible occupations and interests for the person but leaves it ambiguous whether they are true or not, to discourage judging based on appearance. The main message is not to judge people by their cover and to see past stereotypes regarding ethnicity, class, weight or other defining features. This is emphasized by the caption "MORE THAN MEETS THE EYE".
Socal action full this one pdf
The poster aims to challenge prejudices and stereotypes by asking viewers "What do you see?". It features an ambiguous image and list of potential occupations for the person in the image, encouraging viewers to reconsider making assumptions based on appearance. The main message is that people should not be judged by their outward characteristics alone. Viewers are prompted to think about how their own perceptions may be influenced by stereotypes related to factors like ethnicity, class, weight or clothing. The goal is to promote seeing individuals as complex and multidimensional, rather than defined by superficial attributes or categories.
TASK 2A
This poster campaign features an enlarged image of a victim with a covered mouth on a black background to draw the viewer's focus. A brief explanation of the victim's story is included along with the suggested solution of "Suicidal" written on the covering. At the bottom, the organization's logo and website are included in small font. Red text draws attention to the danger faced by highlighting the word "suicide."
The website allows navigation through drop-down menus and includes side buttons and ads linking to the charity. The colorful logo is prominently displayed with faded stigma-related words in the background. Campaign details are provided in small, plain text next to an illustrative image. Gender-neutral blue and pink colors with a
Research template
The document provides information on several campaigns run by CALM (Campaign Against Living Miserably), a UK-based organization focused on preventing male suicide. It analyzes posters and campaigns from CALM that aim to raise awareness of male suicide and mental health issues. The document also discusses the impact of CALM's campaigns and whether they successfully reduced the UK's male suicide rate.
Research template
The document discusses three case studies:
1) CALM (Campaign Against Living Miserably) - A UK campaign to raise awareness of male suicide which has helped lower suicide rates.
2) Change 4 Life - A UK health campaign that aims to promote healthier lifestyles but has not reduced obesity rates.
3) Superfest - A UK film festival that aims to give disabled filmmakers opportunities but its impact is difficult to measure due to lack of data.
Research template SA
This case study examines three social campaigns:
1) Drive Sober or Get Pulled Over aimed to decrease drunk driving in Michigan through awareness of consequences like arrest. Graphs show arrests decreased between 2011-2014.
2) Refuge highlighted the seriousness of domestic violence by depicting two female bodies under a sheet to symbolize the two women who die each week from domestic abuse in the UK. Data shows deaths decreased somewhat between 2000-2013.
3) A poster associated then-presidential candidate Barack Obama with "hope" through images of his face and the American flag colors, aiming to encourage his election despite not being an official campaign. Obama did win the 2008 election.
Socialaction
This document discusses several campaigns aimed at raising awareness of important issues:
1) An anti-texting while driving campaign in India used a graphic image of blood spraying from a mobile phone to shock viewers and raise awareness of the dangers. However, car accident fatalities in India have still increased in the past decade.
2) A campaign on global warming aimed to change attitudes by providing facts about how human actions are affecting the planet. It featured an image of a hand holding a melting ice cube to represent how quickly polar ice caps are disappearing.
3) Graffiti artists in the UK defaced billboard advertisements of David Cameron before an election to ridicule him and expose what they saw as errors in his leadership
Existing product research
This document summarizes and analyzes several case studies of advertising campaigns and public awareness initiatives. It discusses the purposes, techniques, and impacts of campaigns focused on teenage cancer awareness, child abuse prevention through the NSPCC, stopping smoking in October ("Stoptober"), influencing voting behavior towards the Conservative party, and raising awareness of the Asian Network media organization. For each case study, the document examines the targeting of audiences, use of images, colors, fonts, language and other design elements employed in the campaigns. It also provides evidence of impacts such as funds raised and changes in attitudes or behaviors that resulted from the various initiatives.
All research
Here is a summary of the key findings from your audience research:
- The majority of respondents believe in equality and recognize that inequality still exists in the UK. However, around half do not think there is full equality between genders.
- Religion and race seem to be areas where most acknowledge ongoing inequality. However, nearly half were unsure about gender inequality.
- A significant portion of your target audience of 17-25 year olds participated.
- Some expressed direct experiences of discrimination.
This research indicates that while awareness of issues like religious and racial inequality is high, gender inequality is still not fully recognized by around half of respondents. It also provided some opportunities for interviews. The key focus of your campaign should be
Client Research Powerpoint
The AboutFace organization aims to improve the lives of veterans suffering from post-traumatic stress disorder (PTSD) by providing resources and real stories to help those struggling access treatment options. Funded by the National Center for PTSD, AboutFace seeks to ultimately save lives and families from the damaging effects of PTSD by raising awareness of the condition and encouraging veterans to stop feeling ashamed and seek the help they need. While AboutFace cannot reduce PTSD diagnoses, its website and resources aim to help those suffering finally come forward to get treatment.
Client factfile pp2
The client, 1in3, was founded in 2009 to advocate for male victims of domestic violence and raise awareness of this issue. They feel that only acknowledging violence against women ignores the data showing that males are also substantial victims. 1in3 campaigns for parity and works to ensure support services are available for male victims as they are for female victims. Some of their achievements include equalizing ages for benefits and allowances. They continue working toward equality in areas like state pension ages. Key facts show around 40% of severe domestic violence victims are male, yet services focus only on females. 1in3 aims to address this imbalance.
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Here are some key points about how Foley sound techniques are done:
- Foley artists use props and everyday objects to recreate sounds that match actions on screen. Things like shoes on different surfaces, crumpling paper, vegetables being chopped, etc.
- They view the film/scene and mimic the movements and actions of the actors to record matching sounds in real time. For example, stomping or tapping feet to recreate footsteps.
- Recording is done with microphones in a studio to capture clean sounds without background noise. Multiple takes are recorded and later edited together.
- Foley sounds add layers of realism and immersion for viewers that dialogue alone cannot provide. Things like clothing rustling, doors opening/closing
Client factfile pp2
1) The 1in3 campaign was founded in 2009 to raise awareness about male victims of domestic violence and address the lack of support services for men.
2) They advocate for parity and acknowledge that domestic violence affects both men and women.
3) Research shows that roughly 40% of severe domestic violence victims are male, yet government programs focus primarily on women and children.
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- 2. Graphic Poster This poster has been made for citizens all across the citizens of America that is showing a candidate that is running for president. The target audience for a poster like this would aimed at people who want to vote for this candidate. The message that has been behind this poster is that he wants to be a serious candidate and he stands for everything he believes in. when the people of America have a first look at a poster like this, they are going to automatically know that it is a advert for a campaign. This image is very powerful having the picture of Obama above and the text VOTE beneath it, another reason why it is a powerful image is the colours that are on the poster representing the colours of the nation.
- 3. Web Graphic The target audience for web campaigns like this are aimed for people who are willing to serious causes like this poster about cancer. The website is made to catch the eyes of people who have suffered the loss of someone to cancer or to someone who is experience right at that moment so they want to make a stand for it and put an end to cancer. The text used in this poster is a very bold sans serif to catch they eyes of a specific audience, and just underneath the big text it says what it is about ‘ TAKE ACTION AGAINST BREAST CANCER’. Another effective thing about the text is that it is in all capital letters meaning that it is a serious issue. The imagery on there is mostly of happy families whether they have been affected by cancer or not, but by doing that it shows happy faces really giving it a positive mood but also a negative mood aswell
- 4. A motion based Graphic When you are watching tv ads like, it has a nice flowing cutting rate, sometimes it goes along with either the audio of the voice in the background or the music. For the bottom picture, the background is black so that the Big Bold text can stand out long the wit the coke bottle in the background . The main message behind this ad is to trying to persuade to people to drink coke more meaning that is going to be bought. There is no real message behind this other than buying and drinking coke more.