The document discusses different types of advertising including digital, print, guerrilla, broadcast, outdoor, product placement, mobile, and packaging advertising. It provides examples and explanations of each type. Constraints in advertising discussed include legal issues, budget/money constraints, and ethical considerations. The document also analyzes 5 posters about the dangers of drink driving. It evaluates the design, message, and target audience of each poster.

1. Understanding issues
relevant to design
Advertisement
Connor Wake
http://jolowesadvertising.bl
ogspot.co.uk

2. Different types of advertising.
Types of advertisement
Digital
such as
tv clips.
Radio
Newspaper
Magazines
Text
messages
Ad pop ups
e.g. games

3. Advertising
Methods

4. Online advertising (digital)
Online advertising is the aim to target customers using the means of the
advertising. This can come under social media, youtube, websites etc. This is
used to target people who use social media and also digital things such as adverts
on tv to sell products nation or worldwide. They randomly pop up with an advert so
it doesn’t go off recent history.

5. Print advertising
Print media advertising is a form of advertising that uses physically printed media,
such as magazines and newspapers, to reach consumers, business customers
and prospects.

6. Guerilla advertising
Guerrilla marketing is an advertisement strategy concept designed for businesses
to promote their products or services in an unconventional way with little budget to
spend. Guerilla advertising usually is on places such as lampposts, side of
buildings and also on benches etc. They can be legal if the company asked the
council what is usually big companies such as kit kat and they can be illegal what
are usually from smaller companies and they are usually on lampposts.

7. Broadcast advertising
Broadcast advertising is adverts on television during commercial breaks. This is
random and doesn’t go off what you watch but there is some restraints, these
restraints are that if you are watching a kids channel such as cbeebies there will
be adverts only suitable for their target audience what in this case is kids so an
alcohol advert won’t pop up it would just be adverts for kids toys.

8. Outdoor advertising
Outdoor advertising is any advert that is in the outside this includes adverts on the
walls of tram stops billboards etc. They are usually used for food or for movies.
They are poster like adverts with little writing, a lot of colour and images.

9. Product placement advertising
Product placement advertising is usually used in movies or tv shows to make
people be like the person in the movie so they buy the things they own in a movie,
for example in James bond there is a wide use of Aston Martin cars and only them
cars making people who want to be like James Bond go out and buy one. This
could also be used where only apple products etc.

10. Mobile advertising
Mobile advertising is used through text messages and emails etc. This would be
used if a new product comes out you would receive an email to try and make you
buy the product. If your phone company for example 3 is sponsored by a film or
something you would receive messages sponsoring that film trying to get you to
go and watch that movie.

11. Packaging advertising
Packaging advertisement is used to promote their business and it could also
advertise other companies or products for example twinkies has a shrek edition
where it is green cream instead of the white cream. As well as this if a company's
packaging is dropped to form littering it is bad as it is littering but it is good as it is
also promoting the company making people want to buy the products.

12. Design Context
Before making an advert you will need to know certain information. This information is things
that include who the target market is. The target market is who the product is aimed at for
example, male or female, what age they are etc. They will also need to know what the
aspect of the advert is going to be such as if it's going to be a billboard or a tv advert and
how it's going to be done such as all text, images and also what colours there going to use
and things like that. You also need to know what is in the product for example if it is a food
product any allergy information it has on it. If you are also making an advert you need to
know if there is a certain logo you need to use throughout the advert, you also need to know
any terms and conditions or if it is to do with a deal when the deal ends etc. The person who
makes the work also need to know what budget they have for the advert and also when they
want the advert to be televised if it's a tv advert for example prime time adverts and if they
have the budget to do that. They also need to know what writing is going to be on the poster
for example a slogan, what the company is, what the price is, if there's a deal on and if there
is then how long it's on for and the name of the product is.

13. Constraints in
advertising.

14. Law
The law has requirements that you must follow when making an advert. This
includes certain things that can’t be advertised this would include criminal things
such as murder and people doing drugs etc. These things cannot be used on
adverts at all. There is also certain things you can advertise after post watershed
what includes swearing in adverts and things for older people such as things to do
with sex etc. This is because all kids who do not know about this will be in bed not
sat downstairs with their families so it is only meant to be seen by older personel
so that's why is is put on after post watershed what is 9pm and onwards. There is
also some adverts that can't be on certain channels at all this includes alcohol and
cigarette adverts as they won't be able to be on a kids channel as that would make
them want them etc.

15. Money
Money is meant as money spent in an advert for example if a corner shop or a
small local business wants to put on an advert on television they would need to
make sure they have that amount of money in full straight away to pay or reach an
agreement with the people who put it on the TV. This would also apply to all
businesses and that’s why only well known popular brands are used in the ‘prime
time’ TV spot as that’s the only businesses who have the money to afford it then
flip a profit from this.

16. Ethics
Ethics is advertising things that some people may find offensive or disrespectful.
This can include advertising fast food such as mcdonalds to the younger
generation as this is saying that fast food is good and that they should have it that
leads to medical issues such as obesity so some people find this offensive, a
popular case of this is a yorkie chocolate bar as that whole advert is saying ‘no
girls allowed’ this was offensive to most women publicising sexism. This also
works for homophobic behaviour, racism and other things like that so should be
careful when thinking about adverts. You also need to be careful when making a
name for a product as there may be cross cultural or cross language difficulties as
a swear word might mean something in a different country and be used what
would cause offense to others.

17. Communication in
advertising

18. Poster 1
I like this poster as it shows the point with one half being wine what is the alcohol aspect and one half
being a driving aspect. The poster is colourful on one half what shows life and fun and the other half is
dark and not as nice this impacts on each other as it shouldn't be merged and done together. The writing
is also bold and stands out being able to read it from a distance what is powerful and effective, the slogan
being chose on not both gets straight to the point and is short what shows a powerful effect telling you
what to do. Overall I like this poster but I would change the wine portion as the circle but isn't clear to me.
This poster is an advice strategy, it is this type of poster as it has 2 halves of the poster and telling you to
chose one. This is advice as it is saying if you pick both then it will have a bad effect on you and it is using
this to benefit you and others around you and so you become a better person. This poster is overall aimed
at personal over 18 as that's the legal age to have alcoholic beverages and to also drive so it is aimed at
them.

19. Poster 2
This poster is plain and simple but has a high effect. It is just a poster with writing but the writing is bold
and also has letters being bolder and a different colour in the word driving what spells out die. This is a
high impact as it shows the risk and result of doing this. The colour red also indicated blood so this is a
very plain but very effective poster and I prefer this to the first one as it doesn't have any pictures what are
undersecretary and shows the result of drink driving what makes people not do it. This poster is overall
aimed at personal over 18 as that's the legal age to have alcoholic beverages and to also drive so it is
aimed at them. Again this is an advice or empathy strategies as it is making you have empathy for others
around you and what you can end up doing to them and at the sametime it is making you stop drink
driving as it shows the outcome of what happens if you drink and drive.

20. Poster 3
I like this poster as like the second it is simple but with 2 pictures what show the result of what happens as
a result of drink driving. The slogan is catchy and snappy in my opinion what also shows the risk of what
happens. This is my favourite poster as I like the slogan and the colour scheme of black and white, I also
like the images as it shows an effect it has from drink driving. This poster is overall aimed at personal over
18 as that's the legal age to have alcoholic beverages and to also drive so it is aimed at them. This poster
is yet again advice as it is telling you what to do and is making you stop drink and driving. It also has a bit
of humor in the poster as it is taking the mic out of when cars go to 0-60 in a certain time so there is some
hidden humor in them.

21. Poster 4
I like this poster because of the effect with the number being bold and then blood rings as 0’s it emphasis
on the number of deaths but I think it is a bit too much writing as people reading the poster would get half
way and get bored and stop reading or see the amount of writing and not bother reading it this overall
takes the effect of the poster making it a low quality and less effective poster making it not as good as the
other posters. This poster is overall aimed at personal over 18 as that's the legal age to have alcoholic
beverages and to also drive so it is aimed at them.This poster is yet again advice as it is telling you what
to do and is making you stop drink and driving.

22. Poster 5
This poster is very good graphically drawing the reader's attention to it with the effects used such as the
tonal shading and the animated drawings, however I think this drawing would only be for kids as if an adult
or teen sees this they wouldn't take it seriously as it is animated but it does show the effect it could have
on you. I think this poster would be good for kids growing up to drive as it would scare them making them
not do it but even then they may not take it seriously but visually it is the best poster in my opinion. This
poster is overall aimed at personal over 18 as that's the legal age to have alcoholic beverages and to also
drive so it is aimed at them.This poster is yet again advice as it is telling you what to do and is making you
stop drink and driving.