This document analyzes technical features in political campaigns. It summarizes a poster campaign for President Obama that features his image, the word "VOTE" in bold font, and colors of the American flag to deliver a clear message. It also describes the navigation of a campaign website, with sections to explore the cause and a search button above a simple menu. Finally, it discusses the use of a grid system on the website to organize substantial information into subcategories in a bright pink color that catches readers' eyes.