This advertisement features soccer player Luis Suarez wearing Beats headphones. It is designed like a movie poster to attract attention. Suarez has a focused expression that suggests the headphones get him ready for games by preparing him mentally. The slogan "This is How the Game is Won" implies the headphones are crucial to his success. The ad aims to appeal to young male fans and aspirers by showing their idol Suarez endorses the product.

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This is one of the early advertisements for Beats headphones
featuring Dr Dre himself. The fact that he appeared on the adverts
ensured the audience that he approves of and uses the product
himself. He is also an iconic, globally famous rapper, which
attracts his fan base to the advertisement. His facial expression
gives off a focused and determined impression, just like he would
if he was creating or recording music. This shot is reasonably
close up. He makes direct eye contact to the centre of the screen,
almost as if he is staring right at the audience. This shows
confidence in his product, as he proudly wears it around his neck.
The highlights around his eyes connote excitement, as if his eyes
are really lighting up.
The quote “People aren’t hearing all the music” not only
personalises the advert by having the direct words from Dre, but
also guarantees the audience that the product will be of high
quality, just like it is in a recording studio. The fact that Dre has
also included his signature in itproves that he has actually claimed
that the headphones enable you to listen to high quality music.
The colours used in this advert are mainlyblacks,whites and reds,
which all have differentconnotations.Blacks represent wealth and
power, reds represent love and determination and whites
represent purity and goodness. These are all key factors in the
product as they give off a high-end, personal and good product.
These colours also echo the iconic beats logo, which has a black
background and a red ‘b’ in the middle.
The audience targeted could be classes A, B, C1 and C2. This is
because the impression given of this productis that it is a high end
pair of headphones. With quality comes a price, in which only
people with high paying jobs can afford. It appeals to succeeders,
who already have got status and control. However, this advert can
appeal to aspirers, who want status from designer labels. They
would aspire to be like Dr Dre and have a pair of the best quality
headphones on the market.
This is a Beats “Heartbeats” advertisement, a product designed by
Pop singer Lady Gaga. Firstly, the fact that Beats have expanded their
products from just over ear headphones to celebrity personalised
earphones show how popular the headphones are due to the fact that it
has stretched their line of products.
Lady Gaga has her earphones in her ears and her eyes are closed,like
she is listening to the music.Her facial expression suggests that she is
relaxed and peaceful, because she has her earphones in. Her white
hair colour fades into the white background,which is like she is almost
falling or submerging herself into it. The colour connotes peace and
relaxation, just like her facial expression. It gives the impression that
the sound quality is so good that it takes you to another dimension.
This advert contrasts from the majority of Beats advertisements as
Lady Gaga is a white woman who is endorsing the product. This is
countertypical, because all the adverts have only had black people
endorsing the product, it had been associated with black culture. The
fact that Lady Gaga is white opens the product up to different and
brand new ethnicities,and diversifies it.It also shows how the company
is racially diverse,just like how the product should appeal to everyone.
Because she is also female,the female demographic can now feel that
the products can be targeted at them. Lady Gaga also has quite a
young predominantly female fanbase. Because of this, this advert
would attract fans towards Beats,simplybecause their idol is featured.
Beats Adverts Analysis

2. This is a Beats advertisement featuring Luis Suarez, a famous
footballer wearing a pair of Beats headphones.The advertisementitself
is designed in such a way that it looks like a film poster. This itself
attracts the audience because it is a completely different layout. There
are even credits at the bottom of the poster, to create a realistic effect
to a film poster. The realism of this is shown by Suarez dressed
normally in his kit, with his team walking out of the room (this is most
likely the changing rooms) into the game. No special costumes or
makeup is used in this and the lighting is quite lowkey, just like a real
changing room.
Suarez’s facial expression looks focused and determined. Because he
is wearing the headphones, it suggests that his determination comes
from the music he is listening to. His eyes are bright and because of
where he is positioned on the screen, it’s almost like he is staring
hopefully at the light that is coming from the background, which is
where the game is. “The Game Before The Game” suggests that the
music from the headphones gets the listener enthusiastic and ready for
anything. In this instance, the music is preparing Suarez for the game
he is about to play. This makes the audience feel that with Beats, they
are able to prepare themselves and achieve whatever they want to,
because of the impact it is making on Suarez. Underneath the slogan
of the advert it says “This Is How The Game Is Won”. This shows the
importance of the headphones, and how it would be detrimental to
Suarez if he didn’t have them. The headphones are connotated with
victory because of this.
The target audience for this is extremely wide.This appeals to classes
A, B, C, C1 and C2, like every Beats advertisement. Stereotypically,
young boys love and aspire to be like footballers such as Suarez or
Neymar. By them seeing those footballers endorsing the product, it
automaticallysells it to aspirational young boys. Many boys strive to be
a footballer, so by purchasing this product it is almost fulfilling their
goals or allowing them to be one step closer to their dreams job.