A voice over in a trailer can come from either the main character or someone else narrating details about the film such as its release date or providing context for documentaries. Sound is also important for setting the atmosphere and mood in a trailer using techniques like deep tones for scary scenes and upbeat music for happy moments. Different types of sounds include ambient natural noises, non-diegetic sounds where the source is unknown, and diegetic sounds that come from visible objects in the story.