1. Who is ASA?
The ASA ensure that the adverts are truthful and suitable to its target
audience.
They receive around 26,000 complaints a year.
There are other media regulators, example, CAP (committee of
advertising) and BCAP, (Broadcast committee of advertising
practice).
Easy way to make a complaint, to the ASA, they have a step
by step guide to make a complaint.
They have independent review done by the Independent
Reviewer of ASA Adjudications.
Some of the topics which make ASA take action, food and soft
drink, foundation adverts, homeopathy adverts, political
advertisements, children and advertising, broadband, alcohol,
environment, gambling,