The document discusses the color connotations of blue, red, black, and white, noting that blue is associated with trust and knowledge, red with energy and passion, black with power and mystery, and white with purity and light. It proposes using dark blue for fonts, red for page numbers, black for the background, and white for writing and backgrounds in a magazine to leverage the symbolic meanings and visual contrasts of the different colors.

1. Colour Connotations

2. Blue:
Blue is the colour of the sky and the water. Blue is
symbolized trust, intelligence and wisdom. Also blue is
associated with health, as it has a calming effect. Blue is
a masculine colour. Dark blue is associated with
knowledge, power , light blue is associated with health
and healing. I could use dark blue for the fonts for the
magazine, as it is masculine, also to create a new theme
for rock, so we don’t only have to use the normal
standard colour black and white.

3. Red:
Red is the colour of blood and fire and so it is
associated with danger, energy, power, passion, love
and determination. Red is an emotional colour, it is
used for danger signs and the colour can be found in
national flags which shows power. Red is a stimulant
colour which makes us make quick decisions. I could
use red for the page numbers so the reader can
make a quick decision on which page they would
like to read. Also I can use the colour for the
masthead as it eye catching and will attract the
reader to buy the magazine.

4. Black:
Black is associated with
elegance, power, death, mystery and evil. Black
is a mysterious colour, it normally has a negative
connotation, but also it is used for elegance, and
also black is the symbol of grief. Black is a good
contrasting colour, as it contrasts with any colour.
If the colour is combined with orange and red, it
gives of an aggressive feel. I can use black for the
back ground as it contrasts well and also the fonts
and the images will stand out from the page.

5. White:
White is associated with
innocence, purity, goodness and light. White
also means cleanliness and safety. The colour
white is a complete opposite to black, white has
a positive connotation. White contrasts well with
black, which is why most magazines use it. I can
use white for the writing and the background
colour for my double page spread. Also the can
use the white as a background for the front of
the magazine.