Film sound is carefully designed in post-production to emphasize important sounds and create the right atmosphere for scenes. Selective sound is used to highlight key audio elements, while ambient sound helps establish a sense of place. Sound can be diegetic, existing within the film's world, or non-diegetic, coming from outside it, such as music soundtracks. Proper use of synchronous, asynchronous, and contrapuntal sounds reinforces visuals and creates alternative meanings. Voiceovers, theme music, score, and strategic use of silence are also important elements of sound design.