SlideShare a Scribd company logo
Publish for Profit
Producing and Promoting a
Book with Power of Words
Why publish a print book?
Differentiation in your business
Impact – perceived as an expert
Reasons to get in the mainstream press
Order your ideas and philosophies
‘Author’ status rather than promoter
Launching pad for speaking at events (sell book too)
Create new opportunities for writing and radio spots
Thank – ideal referral gift or sales incentive
Publishing Support vs DIY
Errors and poor structuring loses an audience. Good
editing can heighten your credibility.
The right book cover and blurb makes your book stand out
in all the right ways.
Seeing a professional book rather than an amateur one
ensures your prospects view you as an expert. It seems
like it was published in the traditional way!
Why Write a Book?
We write to help the people we serve, not to serve
ourselves.
How will it help society?
How will it help your clients?
How will it help prospective clients (don’t know
you)?
What is Print on Demand?
POD means listing a book with a book publishing service
and allowing one-off print orders – through Amazon, B&N,
The Nile. Booksellers use Bookwire / Booknet.
POD means that you don’t need to carry stock or have
heaps of un-saleable returns from a distributor.
POD keeps your costs low and allows you to have different
versions for other audiences, or revisions.
You can also make it available on your Website.
Business Author Flexi Package
Mentoring/Book strategy, Copy Editing, professional
book cover, blurb writing, bio editing, ISBN, ebook
formatting and distribution, proof, press release, title
administration, legal deposits including freight. Get
$2,700 worth of services in a discounted package.
$2,300 until 30 June.
$2,790 (including GST) after 30 June.
What do People Say About Me?
“Jennifer Lancaster edited my book, “Creating Healthy Life Habits.” I was very
impressed with both Jennifer’s efficiency, professionalism and attention to
detail. Jennifer made recommendations to the text, making suggestions to
change sentences or the order of words, so that it read better, and also picked
up some minor but very important grammatical and punctuation errors. I was
very happy with her suggestions and the work she did. I would have no
hesitation in using her again, and can highly recommend her services.”
- Mandy Napier BSC
“Jennifer has a very honest and friendly manner which makes working with her
flow very easily.Her editing skills are clear and very helpful. Thank you Jennifer
for your part in my journey towards publishing.” - Soraya Saraswati

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Publish for profit with power of words

  • 1. Publish for Profit Producing and Promoting a Book with Power of Words
  • 2. Why publish a print book? Differentiation in your business Impact – perceived as an expert Reasons to get in the mainstream press Order your ideas and philosophies ‘Author’ status rather than promoter Launching pad for speaking at events (sell book too) Create new opportunities for writing and radio spots Thank – ideal referral gift or sales incentive
  • 3. Publishing Support vs DIY Errors and poor structuring loses an audience. Good editing can heighten your credibility. The right book cover and blurb makes your book stand out in all the right ways. Seeing a professional book rather than an amateur one ensures your prospects view you as an expert. It seems like it was published in the traditional way!
  • 4. Why Write a Book? We write to help the people we serve, not to serve ourselves. How will it help society? How will it help your clients? How will it help prospective clients (don’t know you)?
  • 5. What is Print on Demand? POD means listing a book with a book publishing service and allowing one-off print orders – through Amazon, B&N, The Nile. Booksellers use Bookwire / Booknet. POD means that you don’t need to carry stock or have heaps of un-saleable returns from a distributor. POD keeps your costs low and allows you to have different versions for other audiences, or revisions. You can also make it available on your Website.
  • 6. Business Author Flexi Package Mentoring/Book strategy, Copy Editing, professional book cover, blurb writing, bio editing, ISBN, ebook formatting and distribution, proof, press release, title administration, legal deposits including freight. Get $2,700 worth of services in a discounted package. $2,300 until 30 June. $2,790 (including GST) after 30 June.
  • 7. What do People Say About Me? “Jennifer Lancaster edited my book, “Creating Healthy Life Habits.” I was very impressed with both Jennifer’s efficiency, professionalism and attention to detail. Jennifer made recommendations to the text, making suggestions to change sentences or the order of words, so that it read better, and also picked up some minor but very important grammatical and punctuation errors. I was very happy with her suggestions and the work she did. I would have no hesitation in using her again, and can highly recommend her services.” - Mandy Napier BSC “Jennifer has a very honest and friendly manner which makes working with her flow very easily.Her editing skills are clear and very helpful. Thank you Jennifer for your part in my journey towards publishing.” - Soraya Saraswati