The document provides recommendations for improving a library's reader development and marketing efforts. It identifies strengths like knowledgeable staff but also weaknesses such as dated buildings. It emphasizes the importance of good customer service, developing a recognizable brand, and using various publicity methods like the local paper, website and social media. Regular evaluation of initiatives is advised to learn what outreach methods are most effective. With commitment from staff and statistical analysis, the library's profile can be raised in the community.
How Magazines “Propose” Greater Involvement With Their Readersfriendsofmmpa
This fast-paced session will make you think of audience engagement in new ways. What are trade and consumer magazines doing to extend their reach beyond the printed page? What kinds of content, event, and marketing initiatives make readers fall in love with their magazines? And how do publishers know?
Understand the roles that research, data, and collaboration among publishing teams seduce more readers and more long-term relationships.
Rebecca Sterner and Aileen Hough
RS Consulting and CSC Publishing Inc
This document provides 10 golden rules and 10 foods for thought for charities to follow when making over their annual review handouts. The rules cover topics like understanding the audience, using an engaging tone of voice, focusing on an easy to digest layout, utilizing effective case studies and imagery, considering different formats and multimedia, and planning information gathering early. The overall message is to make the annual review appealing and accessible to supporters by highlighting impactful stories and achievements in a simple, conversational manner.
The more you speak, The more you speakAdam Carroll
This is a slide deck on increasing your revenue through speaking and presenting. Delivered and created by Adam Carroll, Lead speaker at National Financial Educators, a seminar company delivering financial education related seminars nationally. Adam's TEDx talks can be viewed by searching YouTube (Adam Carroll + TEDx).
3 Keys to Fast, Profitable Information ProductsSharyn Sheldon
Find out more about how you can teach your clients to create Fast & Fearless Information Products... with content they already own! - http://contentsparks.com/ffip
The document provides guidance on developing an effective library strategy in 8 steps: 1) Analyze strengths and weaknesses; 2) Identify key relationships; 3) Develop a clear case for support telling your library's story; 4) Segment your audience and understand their needs; 5) Establish design principles; 6) Identify key metrics of success; 7) Develop a clear brand; 8) Act as a champion who authentically communicates the strategy. The overall message is that an effective strategy focuses on understanding customer needs, builds important relationships, and is championed by leadership who believe in its vision.
The document discusses branding and provides tips for establishing a clear brand identity. It advises creating a unique image and maintaining consistency across all marketing materials. It also recommends developing a mission statement, defining the target audience and desired qualities to associate with the brand. Finally, it stresses integrating the brand across all aspects of the business and fostering loyalty through quality service.
How Magazines “Propose” Greater Involvement With Their Readersfriendsofmmpa
This fast-paced session will make you think of audience engagement in new ways. What are trade and consumer magazines doing to extend their reach beyond the printed page? What kinds of content, event, and marketing initiatives make readers fall in love with their magazines? And how do publishers know?
Understand the roles that research, data, and collaboration among publishing teams seduce more readers and more long-term relationships.
Rebecca Sterner and Aileen Hough
RS Consulting and CSC Publishing Inc
This document provides 10 golden rules and 10 foods for thought for charities to follow when making over their annual review handouts. The rules cover topics like understanding the audience, using an engaging tone of voice, focusing on an easy to digest layout, utilizing effective case studies and imagery, considering different formats and multimedia, and planning information gathering early. The overall message is to make the annual review appealing and accessible to supporters by highlighting impactful stories and achievements in a simple, conversational manner.
The more you speak, The more you speakAdam Carroll
This is a slide deck on increasing your revenue through speaking and presenting. Delivered and created by Adam Carroll, Lead speaker at National Financial Educators, a seminar company delivering financial education related seminars nationally. Adam's TEDx talks can be viewed by searching YouTube (Adam Carroll + TEDx).
3 Keys to Fast, Profitable Information ProductsSharyn Sheldon
Find out more about how you can teach your clients to create Fast & Fearless Information Products... with content they already own! - http://contentsparks.com/ffip
The document provides guidance on developing an effective library strategy in 8 steps: 1) Analyze strengths and weaknesses; 2) Identify key relationships; 3) Develop a clear case for support telling your library's story; 4) Segment your audience and understand their needs; 5) Establish design principles; 6) Identify key metrics of success; 7) Develop a clear brand; 8) Act as a champion who authentically communicates the strategy. The overall message is that an effective strategy focuses on understanding customer needs, builds important relationships, and is championed by leadership who believe in its vision.
The document discusses branding and provides tips for establishing a clear brand identity. It advises creating a unique image and maintaining consistency across all marketing materials. It also recommends developing a mission statement, defining the target audience and desired qualities to associate with the brand. Finally, it stresses integrating the brand across all aspects of the business and fostering loyalty through quality service.
Disrupting Travel : The Digital Revolution Changing BusinessKyle Lacy
This document discusses best practices for creating slide decks for mobile devices. It recommends using a one-column layout, ensuring sufficient color contrast between text and backgrounds, using image sizes of at least 13px for body text, and considering how elements will shift for mobile. It also provides examples from companies that utilize techniques like alt text descriptions and color blocking to recreate images on mobile.
A new speaker trying to figure it all out Wendi McNeill
Mike is a new speaker who has been practicing public speaking for a long time through Toastmasters and attending National Speakers Association meetings. However, he wants more guidance on how to transition into a professional paid speaker. The document provides extensive advice about becoming a specialized speaker by focusing on a narrow topic area and specific target audience, building expertise and credibility through writing and networking, developing marketing materials, and growing social media presence over time rather than trying to quickly transition to paid speaking. The key is to take each step gradually and build the business through relationship and brand building.
In this 1 hour webinar hosted by BizCentral USA, we take a look at small business marketing methods, more specifically grassroots marketing. Learn how to turn the traditional methods up a notch! For more information, please visit: http://bizcentralusa.com/marketing_services.php
Promoting your business on a shoestring budgetheartinternet
Jenni’s talk will be full of practical tips on how to get the biggest bang for your buck. Combining tried and tested ideas with a bit of creativity, you’ll have plenty of inspiration for marketing your services and attracting more customers.
How To Dominate Reseller Hosting With Inbound MarketingRyan Gray
This document provides an overview of inbound marketing strategies to dominate competition. It defines inbound marketing as promoting a company through various forms of content marketing to attract customers. The key aspects covered are: identifying the target audience; publishing useful content frequently across blogs, social media, forums; developing marketing funnels with various entry points like whitepapers and webinars; and continually adapting, developing and progressing strategies over time based on changes in the industry and customer needs. The overall message is that inbound marketing is more effective than outbound methods by creating useful content to build trust and loyalty among customers.
Lynn van Vuuren from Your Brand presents 5 easy marketing tips for small businesses. The tips include hosting an event to showcase products and services, using social media to reach target markets at low cost, understanding the difference between PR and publicity for brand management, using video and photography on blogs and social media to build trust and followers, and following up with clients through email, SMS, and promotions. Attending networking events and expos is also suggested to meet new clients if hosting events is not preferred. Credibility and a list of services from Your Brand are provided at the end.
Social Media Report - Economy Hotels August - September 2016Unmetric
Explore the social media strategies of economy hotels on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
Bolendi is an On-Demand Parcel Delivery startup project realised at Startup Weekend Cagliari 2015.
Bolendi delivers a package whenever you want, wherever you want it.
Exploring the power and benefits of using WordPress plugins, how to build a WordPress plugin in a few simple steps, plus a good solid list of plugin resources.
Can government innovate and leverage innovation ?
Yes it can - Chief Disrupter has been repurposing methods from tech and start up to support government and NGOs embrace change and participate in the Innovation economy.
Este documento habla sobre la importancia de la planificación y la productividad. Recomienda clarificar los valores, roles y metas, y utilizar herramientas como Evernote, Google Calendar y OKR para organizar tareas y administrar el tiempo de manera efectiva. También enfatiza la necesidad de establecer prioridades y mantener hábitos positivos como comenzar con un objetivo en mente y ser proactivo.
This document discusses the philosophy, forces, and dynamics that influence the adoption of lean processes. It provides guidance for lean influencers in three key areas:
1. The philosophy of lean emphasizes respect for humanity, processes, and team dynamics. Successful adoption requires a commitment to continuous improvement.
2. External forces like an organization's context, uniqueness, contradictions, and natural equilibrium must be respected. Finding leverage within these forces is key.
3. Internal team dynamics like flexibility, visibility, trust, and recognizing anomalies can enable success if the influencer maintains a beginner's mindset, courage, and a commitment to learning.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Balanced Team San Francisco Salon April 2014Lex Roman
The document discusses a Lean UX Salon event held in San Francisco in April 2014. It provides highlights from 54 perspectives on how lean is working, including quotes from Lane Halley, Arne Roock, and Jeff Gothelf on user experience, shaping products and companies, and being pragmatic rather than dogmatic in methodology. It also questions how "Lean" can be redefined and which voices may be missing from balanced teams.
Chronic pain australia disrupting the culture around people living with chr...Anne-Marie Elias
The document discusses disrupting the culture around chronic pain. It summarizes the book "Beyond Chronic Pain" which takes a holistic approach to living with chronic pain. It then lists attributes of innovation like being resourceful and collaborative. It discusses Chronic Pain Australia's efforts to celebrate successes, provide information, and leverage untapped resources. The document advocates changing culture, collaborating broadly, focusing on stories, and leveraging social capital to disrupt chronic pain. It provides a case study on enabling employment and lists potential untapped resources for collaboration.
This document discusses how complementary technologies can help bridge academic research and industrial innovation. It provides examples of how the KU Leuven University uses enabling technology centers like its Center for Drug Design and Discovery and PharmAbs antibody center to translate biomedical research into new drugs, biomarkers, assays, and products. These centers help move research from basic discovery to valorization outcomes like patents, industrial contracts, spin-offs, and licensing agreements. One example described how KU Leuven used antibody assays to help optimize treatment for Crohn's disease patients losing response to Remicade therapy.
The document discusses various methods for interpreting predictive models, including linear regression, random forests, and neural networks. Linear regression interpretations can analyze coefficient magnitudes and signs. Partial least squares (PLS) decomposition can validate linear models and rank descriptors by their weights. Random forests rank descriptor importance. Neural networks can be interpreted by examining their effective weight matrices. The level of interpretation possible depends on the model and complexity of the problem being addressed.
Disrupting Travel : The Digital Revolution Changing BusinessKyle Lacy
This document discusses best practices for creating slide decks for mobile devices. It recommends using a one-column layout, ensuring sufficient color contrast between text and backgrounds, using image sizes of at least 13px for body text, and considering how elements will shift for mobile. It also provides examples from companies that utilize techniques like alt text descriptions and color blocking to recreate images on mobile.
A new speaker trying to figure it all out Wendi McNeill
Mike is a new speaker who has been practicing public speaking for a long time through Toastmasters and attending National Speakers Association meetings. However, he wants more guidance on how to transition into a professional paid speaker. The document provides extensive advice about becoming a specialized speaker by focusing on a narrow topic area and specific target audience, building expertise and credibility through writing and networking, developing marketing materials, and growing social media presence over time rather than trying to quickly transition to paid speaking. The key is to take each step gradually and build the business through relationship and brand building.
In this 1 hour webinar hosted by BizCentral USA, we take a look at small business marketing methods, more specifically grassroots marketing. Learn how to turn the traditional methods up a notch! For more information, please visit: http://bizcentralusa.com/marketing_services.php
Promoting your business on a shoestring budgetheartinternet
Jenni’s talk will be full of practical tips on how to get the biggest bang for your buck. Combining tried and tested ideas with a bit of creativity, you’ll have plenty of inspiration for marketing your services and attracting more customers.
How To Dominate Reseller Hosting With Inbound MarketingRyan Gray
This document provides an overview of inbound marketing strategies to dominate competition. It defines inbound marketing as promoting a company through various forms of content marketing to attract customers. The key aspects covered are: identifying the target audience; publishing useful content frequently across blogs, social media, forums; developing marketing funnels with various entry points like whitepapers and webinars; and continually adapting, developing and progressing strategies over time based on changes in the industry and customer needs. The overall message is that inbound marketing is more effective than outbound methods by creating useful content to build trust and loyalty among customers.
Lynn van Vuuren from Your Brand presents 5 easy marketing tips for small businesses. The tips include hosting an event to showcase products and services, using social media to reach target markets at low cost, understanding the difference between PR and publicity for brand management, using video and photography on blogs and social media to build trust and followers, and following up with clients through email, SMS, and promotions. Attending networking events and expos is also suggested to meet new clients if hosting events is not preferred. Credibility and a list of services from Your Brand are provided at the end.
Social Media Report - Economy Hotels August - September 2016Unmetric
Explore the social media strategies of economy hotels on face-book that gets them engaging. Insights into content, engagement, campaigns and more in this report.
Bolendi is an On-Demand Parcel Delivery startup project realised at Startup Weekend Cagliari 2015.
Bolendi delivers a package whenever you want, wherever you want it.
Exploring the power and benefits of using WordPress plugins, how to build a WordPress plugin in a few simple steps, plus a good solid list of plugin resources.
Can government innovate and leverage innovation ?
Yes it can - Chief Disrupter has been repurposing methods from tech and start up to support government and NGOs embrace change and participate in the Innovation economy.
Este documento habla sobre la importancia de la planificación y la productividad. Recomienda clarificar los valores, roles y metas, y utilizar herramientas como Evernote, Google Calendar y OKR para organizar tareas y administrar el tiempo de manera efectiva. También enfatiza la necesidad de establecer prioridades y mantener hábitos positivos como comenzar con un objetivo en mente y ser proactivo.
This document discusses the philosophy, forces, and dynamics that influence the adoption of lean processes. It provides guidance for lean influencers in three key areas:
1. The philosophy of lean emphasizes respect for humanity, processes, and team dynamics. Successful adoption requires a commitment to continuous improvement.
2. External forces like an organization's context, uniqueness, contradictions, and natural equilibrium must be respected. Finding leverage within these forces is key.
3. Internal team dynamics like flexibility, visibility, trust, and recognizing anomalies can enable success if the influencer maintains a beginner's mindset, courage, and a commitment to learning.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Balanced Team San Francisco Salon April 2014Lex Roman
The document discusses a Lean UX Salon event held in San Francisco in April 2014. It provides highlights from 54 perspectives on how lean is working, including quotes from Lane Halley, Arne Roock, and Jeff Gothelf on user experience, shaping products and companies, and being pragmatic rather than dogmatic in methodology. It also questions how "Lean" can be redefined and which voices may be missing from balanced teams.
Chronic pain australia disrupting the culture around people living with chr...Anne-Marie Elias
The document discusses disrupting the culture around chronic pain. It summarizes the book "Beyond Chronic Pain" which takes a holistic approach to living with chronic pain. It then lists attributes of innovation like being resourceful and collaborative. It discusses Chronic Pain Australia's efforts to celebrate successes, provide information, and leverage untapped resources. The document advocates changing culture, collaborating broadly, focusing on stories, and leveraging social capital to disrupt chronic pain. It provides a case study on enabling employment and lists potential untapped resources for collaboration.
This document discusses how complementary technologies can help bridge academic research and industrial innovation. It provides examples of how the KU Leuven University uses enabling technology centers like its Center for Drug Design and Discovery and PharmAbs antibody center to translate biomedical research into new drugs, biomarkers, assays, and products. These centers help move research from basic discovery to valorization outcomes like patents, industrial contracts, spin-offs, and licensing agreements. One example described how KU Leuven used antibody assays to help optimize treatment for Crohn's disease patients losing response to Remicade therapy.
The document discusses various methods for interpreting predictive models, including linear regression, random forests, and neural networks. Linear regression interpretations can analyze coefficient magnitudes and signs. Partial least squares (PLS) decomposition can validate linear models and rank descriptors by their weights. Random forests rank descriptor importance. Neural networks can be interpreted by examining their effective weight matrices. The level of interpretation possible depends on the model and complexity of the problem being addressed.
Slides from my 7/20/16 talk at Carbon Five Talk Night:
Design and engineering have value. We need to do a better job of proving it. Too often, we leave metrics to someone else, when we can directly learn and show the impact we're having. Learn how to initiate and implement a metrics strategy from someone who really cares about money. And people. But mostly, money.
15NTC: What to Do When Technology Isn't Your Problem?Marc Baizman
Just like the family dog, technology is often blamed for things that are not its fault. Many of us rush to replace the technology we have. If it isn’t doing what we want, it must be broken. The greatest database in the world can’t save an organization that isn’t functioning well. And expecting it to will only lead to project failure along with a lot of frustration and missed opportunity.
This interactive session will explore how to evaluate when your organization has people and processes problems, not technology problems, and what others have done about it. Participants should be prepared to share their experiences, success, and/or failure stories, or their questions about how to address people challenges in their organizations.
The library has a lot to offer, as a provider of information and entertainment, and as a partner in the cultural, economic, and civic life of the community. But it can be difficult to compose the message and to find channels to deliver it that will make sure that the message gets through. Mary Jo Ryan, Nebraska Library Commission Communications Coordinator will offer some techniques for improving communications with the community.
How to Boost Your Content Marketing EffortsScripted.com
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
This document provides an overview of marketing library services for frontline staff. It defines the basic marketing mix of product, place, promotion, and price. It encourages staff to view themselves as marketers and take simple actions like reviewing services, understanding patrons, and communicating value. Staff are advised to learn from other industries and gather feedback to strengthen their brand and better serve their target markets.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
This document provides tips for marketing on a small budget. It recommends spending 5-10% of your budget to maintain or grow your market share. Key tactics discussed include developing an online presence through websites and social media, pursuing public relations opportunities, engaging in community outreach, and finding low-cost sponsorship and advertising options. Measurement of results is important to demonstrate return on investment and make the case for increased spending if needed.
The document provides tips for communicating on a shoestring budget. It recommends assessing organizational needs, venturing outside traditional PSAs, conducting strategic planning to understand the target audience, and using inexpensive marketing methods like surveys, student projects, social media, websites and podcasts. Measurement of efforts is also advised to ensure goals are met effectively and efficiently with limited resources.
The document provides guidance on communicating effectively in business by analyzing the purpose, audience, and situation of a message using PAIBOC questions. It discusses understanding the audience by knowing their knowledge, personality, values, and past behavior. The document also offers tips for adapting the message strategy, organization, style, and design to the audience as well as choosing effective communication channels. It emphasizes using positive language and tone, politeness, apologies, and you-attitude.
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
Marketing @ your library® is a slide show challenging Nebraska libraries to join the campaign for America's libraries, sponsored by the American Library Association. The slides define library marketing components, describe marketing as a function of planning and service delivery, and include examples of easily customizable signage and marketing activities, with a special focus on merchandising. For more information contact Mary Jo Ryan, mjryan@nlc.state.ne.us.
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
The document discusses better marketing strategies that can lead to increased sales. It emphasizes understanding your target audiences and their needs and preferences for communication. Marketing should clearly communicate the benefits of products and services from the customer's perspective using a consistent brand identity across all channels. An effective brand tells a story that provides value for potential customers as they do more research online before making purchasing decisions. The presentation encourages businesses to focus on helping customers through relevant content across online and offline platforms to build trust and make customers for life.
This document provides guidance on building value for free or low-cost services through effective outreach strategies. It emphasizes that outreach is everyone's responsibility and discusses how to properly train staff to communicate the mission and benefits of the service using language tailored for different audiences. Tracking progress and celebrating successes are also presented as important ways to motivate staff and recognize strong outreach efforts.
The document provides guidance on developing effective communication strategies for learning organizations. It discusses the importance of clearly communicating services, learning programmes, and how learners can access them. It also covers defining target audiences, developing key messages, and choosing appropriate communication methods. The document emphasizes creating a formal communication plan that outlines objectives, strategies, timelines, responsibilities, and evaluation metrics to guide implementation and ensure communication goals are met.
The document discusses ways that volunteers can support the charity Media Trust. Media Trust provides communications resources, training, and support to help other charities improve their marketing and communications. Volunteers can speak at Media Trust events, contribute written content and resources to help charities, and provide mentoring. They are seeking volunteers to review and rewrite existing materials, create new guides and templates, and participate in training and networking events. The document promotes volunteering with Media Trust and provides contact information for those interested.
The document provides information about the IFLA BibLibre International Library Marketing Award. The objectives of the award are to reward the best library marketing projects worldwide, encourage marketing in libraries, and allow libraries to share marketing experiences. Any library worldwide that markets its products or services can apply. Applications must be submitted in one of seven IFLA languages and include an original marketing project proposal that answers application questions and describes the benefits, components, targeted customers, marketing strategy, and results of the project. Proposals will be judged on their strategic approach, creativity, potential for visibility and support, effectiveness, and commitment to ongoing marketing activities.
This document provides an overview of word-of-mouth marketing strategies for libraries. It discusses generating personal recommendations for the library through activities like social media engagement. Traditional marketing is becoming less effective so word-of-mouth marketing through relationships and viral sharing is important. The document offers tips for libraries like developing an elevator pitch, listening to patrons, and measuring engagement online and off.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Similar to Making the Most of Our Stock, Reader Development and Marketing in Stirling (20)
A presentation by Gill Hamilton, Digital Access Manager at the National Library of Scotland (NLS).
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Richard Wallis, Technology Evangelist at OCLC.
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Daniel Lewis of the Open Knowledge Foundation.
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Muriel Mewissen, Project Manager of the Shakespeare Registry Project.
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Susanne Thorbord, Bibliographic Consultant at the Danish Bibliographic Centre (DBC).
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Gordon Dunsire.
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
A presentation by Daniel Vila Suero of the Ontology Engineering Group at the Universidad Politecnica de Madrid.
Delivered at the Cataloguing and Indexing Group Scotland (CIGS) Linked Open Data (LOD) Conference which took place Fri 21 September 2012 at the Edinburgh Centre for Carbon Innovation.
Event: Metadata and Web 2.0 seminar
Organised by: Cataloguing & Indexing Group in Scotland
Held on Friday 2nd March at the National Library of Scotland, Edinburgh
Presented by: Martin Morrey
Event: Metadata and Web 2.0 seminar
Organised by: Cataloguing & Indexing Group in Scotland
Held on Friday 2nd March at the National Library of Scotland, Edinburgh
Presented by: Bryan Christie, National Library of Scotland
Event: Metadata and Web 2.0 seminar
Organised by: Cataloguing & Indexing Group in Scotland
Held on Friday 2nd March at the National Library of Scotland, Edinburgh
Presented by: Nora McGregor, British Library
Event: Metadata and Web 2.0 seminar
Organised by: Cataloguing & Indexing Group in Scotland
Held on Friday 2nd March at the National Library of Scotland, Edinburgh
Presented by: Vicki Cormie
The University of Glasgow Library developed a strategy to deliver mobile services over multiple phases.
Phase 1 involved developing a mobile catalogue, implementing QR codes, testing instant messaging and e-books, and conducting user surveys. Based on survey findings that most use mobile internet for email, social media and browsing, the top requested services were searching articles, checking out books and reading e-books.
Phase 2 will focus on improving the mobile website, expanding access to e-resources beyond e-books, using QR codes in physical locations, teaching digital skills, and utilizing mobile devices to improve workflows. The strategy is being implemented and promoted in phases based on user research.
The document summarizes several ongoing reviews that will impact post-16 education in Scotland. Key points include:
1) Reviews cover college governance, ICT infrastructure, and the role of colleges. Recommendations include regionalization and shared services.
2) Budget cuts of 7-23% are expected over the next few years for colleges. Capital funding is also being cut significantly.
3) The "Putting Learners at the Centre" review proposes a more interconnected, sustainable, and learner-centered post-16 system focused on employment.
4) Colleges will receive regional funding to enhance regional provision and outcomes. Courses must focus on recognized qualifications and job skills. Funding models will
The document summarizes the work of SLIC (Scottish Library and Information Council) in supporting further education (FE) libraries in Scotland. It discusses SLIC's annual FE library survey which benchmarks resources, technology, and staffing. The survey found that most colleges cite JISC ebooks as their most used online resource and are making good use of technology like QR codes. It also notes future challenges for FE libraries like reduced budgets, restructured services, and changing user expectations. SLIC helps FE libraries respond by promoting collaboration, knowledge sharing, workforce development, and digital initiatives to support quality library services across Scotland.
The document summarizes the SCURL Walk-In Access to E-resources Project which investigated technical and operational solutions to enable higher education institutions to provide access to electronic resources for external and walk-in users where licenses permit. The project aimed to deliver a toolkit identifying good practices and built on outcomes of previous UK projects. It discusses various approaches taken by member institutions to provide access within the terms of licenses, including the use of Shibboleth, EZProxy, dedicated computers and IP ranges.
The British Library is facing significant budget cuts while still aiming to fulfill its mission of enabling access and supporting research. This has required developing new digitization and funding models, moving from selective "boutique" digitization to larger-scale "mass digitization" projects pursued through public/private partnerships. Examples discussed include newspaper digitization through a partnership with Brightsolid and book digitization through agreements with Microsoft and Google. While innovative approaches are needed, traditional efficiency improvements also remain important to make progress despite budget challenges.
The document summarizes research from two surveys on students' use of mobile technologies and attitudes toward using library services on their phones. It finds that most students own smartphones and browse the web daily, with Apple and Samsung being the most popular brands. While over 90% of students would like to access library services on their phones, about a third said data limits restrict their mobile web use. The document concludes that libraries need to design accessible services for a variety of mobile devices and operating systems while keeping pace with the rapid changes in mobile technology.
The document discusses the University of Glasgow's experiments with demand-driven acquisition (DDA) models for ebooks. It implemented a small patron-driven acquisition trial through an ebook aggregator, spending a limited amount on about 1500 ebook titles over 4 months. Usage was high, with 10% of titles receiving 10 or more access and the average cost per used title being £55.96. Only 10% of titles saw no repeat use after initial purchase. The university is considering further DDA trials and evaluating different models to help build its ebook collection in a responsible way while supporting user needs.
The document outlines three deliverables for a project: 1) Install a prototype digital research space, 2) Design and build user interfaces and workstation arrays demonstrating a vision for multimedia digital research, 3) Evaluate user experiences in the technology-rich environment. It then summarizes findings from evaluating the prototype space, including that researchers want advanced search functionality and better organization of research papers, and that Wi-Fi access and using their own devices were important to users. The recommendation is to focus on greater remote access to resources, advanced search and reference tools, and training to facilitate their use while acknowledging a role in the full digital research process beyond content provision.
This document discusses patron-driven acquisitions (PDA) of ebooks. PDA allows libraries to offer users access to a wide range of ebook content while only paying for titles that see meaningful usage. The key benefits are improved access and discovery of content for users, while helping libraries better target collection expenditures. Libraries must carefully consider the financial implications of PDA and implement mediation strategies to control costs over time as demand for ebooks grows. User behavior and needs, along with metadata quality, influence the success of PDA programs.
More from Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS) (20)
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Making the Most of Our Stock, Reader Development and Marketing in Stirling
1. Making the most of our stock Reader Development and Marketing in Stirling
2. Mission Statement for Reader Development ‘ The best book in the world is quite simply the one you like best and that is something you can discover for yourself, but we are here to help you find it’
Not the latest Man Booker winner, not a heavy classic Try Something different Whichbook.net 75% of people going into a busy library, not the small branches because they are a well known readership, but the bigger libraries. 75% don’t really know what they want, so we are organising the library for the 25% who know what they want and where to find it. Most people also only spend an average of 5 minutes in the library, studies have been done, so we need to catch that 75% and offer them something they want to try within 5 minutes. I would mention GOMA here, everything I would want in a library. Nice decor, no clutter, couches and the smell of coffee are all tactics to make you stay in the library longer than that five minutes. Galashiels has had a fortune spent on it, been refurbished but doesn’t have that cosy, welcoming feeling. Today I will hopefully show some ways to make people stay longer and also how to get the most from your book stock.
OK what do we have Staff Amenability and profitability are linked, it has been proved, take care of the former and the latter is guaranteed. Publishers are now realising that libraries and librarians are connecting with their readers in a way that bookshops don’t manage. In the past they have always dealt with bookshops exclusively. I was at an event in the Mitchell library a few weeks back for the reader development co-ordinators. Publishers had asked to meet us along with half a dozen authors and The Reading Agency, who are doing a lot of work to connect writers, publishers and readers.Libraries are carving a unique role in offering reader centred activity. Our libraries have had a few events with new authors launching their books. The publishers provide the food and drink and the author. We just provide the venue. Our staff know their readers and are not afraid to get out from behind the desk to go and talk to them. Wide range of products Internet Services, Know UK etc. back catalogue of stock We have the consistent access to readers so reader centred approach is a natural fit for us.
We can’t really do anything about buildings and location without huge investment Book Festival has helped to change the profile of libraries. Many people thought it was the Tolbooth, Albert Halls and MacRobert putting on these events. We certainly let everyone know it was libraries. We have raised the profile by showing our professionalism and polish. 16 days of action leaflet, amazed and pleased with the quality of our input to the campaign and buzzing around Viewforth We have stemmed the decline in issues since these courses two years ago and with the introduction of the Mystery shopper, librarian’s wish list etc. Not just this course but stock management system, stock promotion policy etc. working through notes, realised we have come a long way. We have also changed the negative image of being boring Student Loan advert a few years ago was ‘we were going to offer book tokens, luckily we woke up’ Open a student bank account, we will give you lots of goodies. Unfortunately book tokens won’t be one of them, we have decided to give you something you may actually want. Now furniture sellers, interior designers use books the image is changing. e.g. the murder mystery, poem pie and pint with partnerships e.g. ALT , we’re getting out there we have great interpersonal skills
First impression is the Transition Zone, then there is the power spot, the counter area, displays, then guiding signs. Sometimes the counter is right in the power spot and this is wrong. Bannockburn Ok to the side Our last impression should also be of the power spot, book display, so it has to be right. Transition zone - from outside to inside, relaxing customer on the way, WOW factor, no posters no clutter. If you watch someone coming in to the library, you will see that they keep moving, they don’t stop dead the minute they are inside the door. They are slowing down, adjusting their eyes to the light in the space, their senses are analysing sound and smell, feeling warmth or cold . It is a few seconds before they are actually here, so it is pointless putting anything up or laying out posters in that transition area. I bet people still ask where the toilet is? If you were to say ‘Can I help you’ during that few seconds the answer would definitely be ‘No’. People need a landing strip. Create an ambiance, with smell, colour etc. There is nothing like the smell of coffee for making you want to stay. Make the space spacious, give the customer room. GOMA Nottingham - Counter area- de-clutter to give a more streamlined professional look. In an ideal world it would be better to have a very small counter with staff more on the shop floor rather than behind counters. Staff pleasant and smiling and always there for the customer first, rather than their own work. Counter has to show this. Not in your face however, but we’ll come to that in a minute Waterstone’s - Power spot - three metres into shop or library floor. This is the prime spot, this is where you can make or lose your first impression. This is where you put your display. Anything you want to really push, up to you but….
Show books here with authors larger than titles etc. (activity)Reading cover signals Cereals Sugary(sweet, romantic) – Cornflakes(run of the mill) – Muisli(something a bit more interesting) Checkout girl has to display all cereals, even ones she doesn’t like, not just the type she has for breakfast. Cornflakes don’t need much advertising and it is difficult to supply demand if you want them, you want them – same with Catherine Cookson, so why promote them. A large table with a small table on top, covered with a sheet and with a header can fill the power spot. Dunfermline do this and it is always changing and is always tastefully done. Acetate stands, display units, 360 degree displays - Look at books to display - cereal analogy. Face on displays. When Edinburgh City Libraries started to put most of their books on face on displays, their issues increased Non Fiction 25% increase, fiction an incredible 90% increase. The most reliable zone for display is just above eye level to knee level. Anything above or below that is wasted unless someone has a specific to look for. Large clear type in high contrast ` works best
Displays - less is more, don’t need a lot of money.
Don’t put aisles too close, leave plenty of space around displays. No-likes the bum brush feeling and will move away if they feel there is a chance of that happening. A lot of displays are flat against wall or shelf end and most people are approaching from right angles, so would only see the side of the dumpbin. Research shows that people start browsing displays from about 20 feet away, so they can already decide what to take, so it is important that they see the covers on approach, so that this additional browsing time can happen. It has also been discovered that same colour displays don’t work very well. Opening the book started this phenomenon, but have backtracked since then. If you have all red books together, all blue, all green etc. , it makes it difficult for the eye to pick out one title that is interesting. This also proves research is being done all the time - no definite answer - constantly evolving, constantly correcting
Design wise this type of dumpbin is not ideal anyway, we have dumped them for good quality wooden display furniture. Books sit too far into it. If you need to use the cardboard ones it is best to plump out with books behind, so that the books in front are more visible
We have really good quality headers and a small design team working on them all the time. We have a Stock promotion group and a stock promotion policy which states that each library will undertake at least two face on displays a month. Librarians and Library Officers can feed in to the stock promotion group what designs they would like so everyone is generating ideas.
Staff commitment to refill Difficult in a one person branch, but important. Better to take the display away for a while than to have it like this Again, the header could be more inventive. Have a spare header like ‘Quick Reads’ or something for in between times
Face on issues again 90% fiction 25% non-fiction Incredible difference Buy the feature fillers from Opening the Book, with comments etc on them Shelf fillers are quite cheap. Staggered book shelf displays for differing eye levels, but could create interest in themselves
You can plump out the face on with books behind. Again you need staff commitment Two or three titles face on amongst spine on shelves. Use acetate stands, feature fillers or books behind to plump out
Activity book discussion on ‘books that staff hate’ books 10 to 15 minutes Use book wobblers too. Books that staff hate. Comments cards. Put cards in each book. People like seeing what other people like or dislike about books. You can put the cards up on a board in the library near your display books. Good quality cards though, don’t even have to say as much as this. We want to engage with our readers and the best way to do this is through reading groups and through talking about books and writing about books. Reading groups themselves may not greatly increase readership or issues, but where you have a number of reading groups you have a base for readers’ days which do bring people in and interest them. Word of mouth is also a good way. If someone in the group is reading something different, they will mention it to colleagues etc. And so library usage will go up. The thing is we have to show book buyers that we have what they want and more, something a bit different. Book Festival we have reader to reader days i.e.Big Book Exchange, Desert Island Books, speed reading. These engage as much if not more than simply having author visits. Writing about books, we have just talked about books and that is about it as far as running reading groups is concerned. Top ten tips in your pack Frontline training course is a great way to get all staff actively promoting stock and talking to borrowers. It is an on-line training course run by Opening the Book. It sets practical tasks and although Stirling staff got a lot from this session delivered today, all who have undertaken Frontline feel it really got them working towards reader centred promotions.
Bannockburn is a good library and always has good displays up, but as an exercise: When you go back to your library, look with a fresh eye or go into another branch in your authority and see what points you could improve on. Just going on what we have been discussing, critical comment, no slagging. And see the difference.
Ask for ideas – what are you already doing? Promoting the service in a positive fashion to raise the profile of the Service, increase issues and library use
Original Marketing Plan produced in 2003, nothing done with it. Revised 2006 Marketing is an integral Action within the Service Plan and at the quarterly Scrutiny Group meetings, members of the Scrutiny Group have the opportunity to ask for a progress report and to suggest revised timescales. This keeps it as a “live” issue. Marketing Group – all levels of staff and from the Community Libraries and Library HQ Established a Design Team, invested in specialist software and trained the Team in its use. Made the commitment that these staff would have the time to produce the publicity as part of their working day. Ensured that all publicity is now done by this Team to a required standard – no more “home-made” posters
Opposition – Supermarkets, Media – TV, DVDs, Music shops, Car boot Sales, Markets, Cinema, Sports Centres, the internet. Bookshops can also be the opposition – BUT set up a partnership with your local bookshop and work together Mystery Shopper – what it’s purpose was (NOT to judge the staff) - questionnaire Money was spent updating furniture, buying new display features, like dumpbins – but not in cardboard – display units, signs. Tatty posters were taken down and replaced with new, laminated ones Standard styles were developed. We also invested in banners – generic ones and for Off the Page. Portable, eye-catching, not too bulky when raised
It’s all common sense & you may feel I am preaching to the converted How do you like to be treated when you enter a shop? That welcome (or lack of it) is what stays with you. Greet people as you like to be greeted. If necessary, apologise for the delay in attending to them - done automatically in M&S, regardless how long (or not) you have been waiting. It makes you feel that you have, at least, been noticed, that the assistant is aware of your existence Remember, if you are having a bad day, you can’t let the library users see it.
Be aware of what your customers are doing. If someone looks as if they need help, approach them and ask if you can help Be ready to listen if someone wants a chat. You might be the only person they speak that day If they complain about something, eg to pay fines, maybe they have been having a bad day & being asked for this, is the last straw Listen, but know how to disengage if someone else needs assistance. Don’t make that first person feel they have been a nuisance. Be pro-active As I said, it’s all common sense.
Work with your Council Design and Communications Team. Contact them at the early stage of a project. They can refine ideas and sometimes help with funding Next few slides will show the results of this
Festival brochure – recognisable brand image. Festival logo and the Heart of Stirling brand – this ensures that the publicity receives national distribution The Council Design Team input helped to ensure better publicity
A selection of posters, promoting different aspects of the Service and incorporating the Council brand. The map picture – this year’s calendar front cover, photo taken by a Council Employee and permission given to use it.
Make use of any free papers in the area. We find that they are better at publicising events and activities than the main local paper. Target what publicity you send to them to the area where they base themselves. Often they will send a photographer to an event, then publicise it. And that is the publicity you cannot pay for. Off the Page publicity was sent all over the place to every paper and news organisation. Last year that paid off, when the Fred McAuley Show featured the Festival. This is when it can pay off doing your own publicity – often going out under the Council Press Office heading can be a disadvantage How you start your press release is important. You need to catch the reader’s attention with the first sentence.
Use of the website to let the public know what is happening in the Service. This may need working round any Council restrictions on web style. Flickr is a good way to let the public see what events have been taking place. We also put the pictures from this year’s calendar onto it and they could be reviewed before buying it. We have a WiKi for the different Reading Groups and they go in and add their comments about the books they have read and have discussions with members of other Reading Groups.
Positive image
Positive image As you will see, we have developed an image for the Book Festival. Banners are portable and much more effective than displays. Have banner, will travel. And then you have the …………….
Don’t be afraid to make changes if something you have tried doesn’t work. Eg Evaluation forms for the Book Festival showed that the radio campaign was the least identified method of people finding out about the Festival. This was despite a series of adverts throughout the day on all the programmes. So we stopped using local radio and concentrated on other methods of advertising. Free DVD offers Potential of using local firms for sponsorship in a joint competition
Positive image
Negative image What message does this give? How do you know your Marketing is working?
Evaluation is necessary to assess the success of whatever you are doing. surveys feedback forms evaluation forms word of mouth Be proactive in seeking evaluation – you may already be doing this Have evaluation forms at all events. Have them on people’s seats, hand them out. Have pens ready for people to complete the forms. Keep them simple and quick to complete, then you have a better chance of getting a good return Have staff there to collect them Take heed of what is in the results Surveys and questionnaires, on an annual basis, about specific topics, eg the state of the buildings, the stock Don’t be afraid to seek outside help. We have done two in-house mystery shoppers, but recognise that to get unbiased feedback can be more beneficial to the service. Eg. Library authorities could visit each other and do mystery shoppers – but ensure your staff are aware that this will be happening.
Commitment – from the managers, from the staff and from the Administration. Pride – be proud of your buildings, even if they are not perfect Be aware of the impression given Keep posters fresh – replace them if necessary, be selective in what is displayed. Develop a poster policy, if you don’t have one Keep flagging up problems or the need for new furnishings Make a wish list. How to use it. Be proud of the service you provide Be willing to go the extra mile – I’m sure you already do that Learn and adapt To keep the Marketing Gropup fresh, rotate the membership. This encourages all the staff to feel involved Be aware that for all the money spent on marketing the Service, publicising and promoting it, the biggest asset in marketing the Library Service is – THE STAFF. YOU are the best advert for the Library Service Be PROACTIVE, COMMITTED, ENTHOUSIASTIC.
Frontline course You need management commitment to get all staff trained We have it as a key service plan objective as is improving library look