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Understanding Your Publishing Choices
- 3. 1907: 9,260 books published
- 4. 1. The way we WRITE books changed.
- 5. 1. The way we write books changed. 2. The way we BUY and SELL books changed.
- 6. 1. The way we write books changed. 2. The way we buy books changed. 3. The way we MAKE books changed.
- 7. 2014: 304,912 books traditionally published 2015: 725,000 books self published 13 MILLION TITLES IN PRINT
- 9. Why do YOU want to get published?
- 12. 1. A focus on the bottom line
- 13. 1. A focus on the bottom line 2. High quality, very selective
- 14. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform
- 15. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. High staff turnover
- 16. 1. A focus on the bottom line 2. High quality 3. Wants existing author platform 4. High staff turnover 5. 12-18 months to publication
- 18. 6. Requires agents 7. Higher sales expectations, higher advances
- 19. 6. Requires agents 7. Higher sales expectations, higher advances 8. Publisher has final say in cover, title, date
- 20. 6. Requires agents 7. Higher sales expectations, higher advances 8. Publisher has final say in cover, title, date 9. Very low risk
- 22. 1. Targets specific audiences
- 23. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty, profits from book sales)
- 24. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty, profits from book sales) 3. Publishing quality varies
- 25. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty) 3. Publishing quality varies 4. More personal, level of attention varies
- 26. 1. Targets specific audiences 2. Follows traditional publishing model (advance and royalty) 3. Publishing quality varies 4. More personal, level of attention varies 5. 6-18 months to publication
- 27. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent
- 28. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent 7. Modest sales, lower advances
- 29. 1. Follows traditional publishing model (advance and royalty) 2. Publishing quality varies 3. More personal, level of attention varies 4. Target specific audiences 5. 6-18 months to publication 6. May not require agent 7. Modest sales, lower advances 8. Open to more risk
- 30. If your priorities are to… Work with professionals who can make and distribute books Work with a partner that will invest resources in turning an idea into a product Have better access to brick and mortar bookstores Share marketing tasks AND you are… Willing to share the profits Patient Eager for professional collaboration
- 32. Paper Book: Retailer: 50% Author: 10-15% hardcover; 7.5% paperback (Small press: 10-15% net) Publisher: 35-42% ◦ Includes hard costs of paper, printing, binding, shipping, and storing Ebook: Retailer: 30% Author: 17.5% (25% of net) Publisher: 52.5% Note: These are averages for comparison only. Specific contracts may vary.
- 33. Hardcover: $24.00 Retailer: $12.00 Author: $3.00 (minus $.45 agent commission) Publisher: $9.00 ◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5 Ebook: $9.99 Retailer: $2.99 Author: $1.75 Publisher: $5.25 Note: These are averages for comparison only. Specific contracts may vary.
- 36. Editing ◦ Developmental ◦ Line/Copy ◦ Proofreading Northwest Independent Editors Guild: www.edsguild.org
- 37. Editing Additional Content ◦ Title ◦ Front/Back Matter ◦ Jacket copy ◦ Key words ◦ Categories ◦ Permissions
- 38. Editing Additional Content Format Print? Ebook? Both?
- 39. Editing Additional Content Format Printer
- 40. Editing Additional Content Format Printer Ebook Distributor
- 41. Editing Additional Content Format Printer Ebook Distributor Registration
- 42. Editing Additional Content Format Printer Ebook Distributor Registration Design (cover and interior)
- 43. Steep learning curve
- 44. Steep learning curve Publishing quality varies
- 45. Steep learning curve Publishing quality varies Control of pricing, discounts, and profit
- 46. Steep learning curve Publishing quality varies Control of pricing, discounts, and profit Control of design
- 47. Steep learning curve Publishing quality varies Control of pricing, discounts, and profit Control of design Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)
- 49. Supportive experts Some stigma (less with independent imprint)
- 50. Supportive experts Some stigma (less with independent imprint) Ability to adapt quickly
- 51. Helpful, supportive, knowledgeable contractors Some stigma (less with independent imprint) Ability to adapt quickly Highest dollar return per book
- 52. Paper Book: Retailer: 50% POD Printer (IngramSpark): $.90 + $.013/page ◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher gets the rest Ebook: Retailer: 30% Author/Publisher: 70% Note: These are averages for comparison only.
- 53. Paper Book: 300 pages, list price $15.99 Retailer: $7.99 POD Printer (IngramSpark): $4.80 ◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher: $3.20 CreateSpace: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94 Ebook: $2.99 Retailer: $.90 Author/Publisher: $2.09 Note: These are averages for comparison only.
- 57. Are they selective?
- 58. Are they selective? Are they publishing books that you would read?
- 59. Are they selective? Are they publishing books that you would read? Are their costs competitive?
- 60. Are they selective? Are they publishing books that you would read? Are their costs competitive? Are their book prices competitive?
- 61. Are they selective? Are they publishing books that you would read? Are their costs competitive? Are their book prices competitive? Do you trust their staff and leadership?
- 62. Are they selective? Are they publishing books that you would read? Are their costs competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
- 63. Are they selective? Are they publishing books that you would read? Are their costs competitive? Are their book prices competitive? Do you trust their staff and leadership? Are they trying to upsell or pressure you? How responsive are they?
- 64. Are they selective? Are they publishing books that you would read? Are their costs for services competitive? Are their book prices competitive (if relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you? How responsive are they? Is there a clear way to end the contract?
- 65. Writer Beware: http://www.sfwa.org/other-resources/for- authors/writer-beware/ Preditors & Editors: http://pred-ed.com/
- 67. http://bethjusino.com (Click Resources for link to this slideshow and many of the services mentioned) bethjusino@gmail.com Please sign up for my mailing list!