Libby worked on several successful marketing projects for Becky Jo's newspaper over a short period of time, including selling ads and creating content for special sections honoring local sports teams and senior citizens. Despite some initial challenges with data entry work, Libby persevered in selling ads, growing sections, and gaining new subscribers. Becky Jo praises Libby's positive attitude and people skills, and says she will go far in her marketing career.
Define and Celebrate personal Passion.. Explore how that passion shows up at work
and turns into sense of Purpose, first as individuals, then as leaders and team, the
company as a whole.
Define and Celebrate personal Passion.. Explore how that passion shows up at work
and turns into sense of Purpose, first as individuals, then as leaders and team, the
company as a whole.
The New Normal: How to communicate in isolationJamie Maple
In the last few weeks the way we communicate has changed completely. Everything is remote. Things feel very uncertain. We're getting used to seeing clients and colleagues in their homes and people are becoming highly skilled at quickly muting calls to yell at their kids to please be quiet.
In this climate how are brands expected to talk to their audiences on social and how can we as an agency help them? We're learning as we go and we'll be sharing as much information with you as possible but for us as an agency - we're all in this together.
How we think about marketing at Drift. From focusing on words more than design, making it simple, writing like a human, and focusing on our customers above all else.
[WEBINAR] How To Keep Your Business Momentum Up All YearContactually
If, despite your best intentions for the New Year, your phone isn’t ringing as much as you'd hoped, and you're beginning to despair -- or worse, or are beating yourself up -- STOP! Help is finally here.
This can happen to even the most enthusiastic and driven business owners. January starts off great, and then it all goes downhill from there. What if you had a comprehensive, month-by-month plan to ensure that your momentum stays high throughout 2015?
We are pleased to continue our Winter Business Bootcamp with resident marketing expert Jason Economides with even more inspiring and revenue generating strategies to keep your business plan on track. By the webinar's end, you'll have a “Done-For-You” marketing plan with something valuable to say to your customers for each month of 2015 in order to keep you top-of-mind and position yourself as the obvious choice when it comes time to do business.
Here's a collection of the work I've done as a copywriter. This includes, event names, posters, e-mailers, spiels, jingles, and mock-ups. I hope I can provide you with that you're looking for.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It's branding. Branding isn't just the purview of the marketing team anymore. In today's crowded marketplace, making a product that works - or even works well - is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.
User Experience Branding helps organizations - particularly those using Lean and Agile - more effectively and efficiently develop, build, maintain and, most of all, evolve brands to navigate ever-changing marketplaces.
This tutorial is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers.
This session will cover the role of emotion within the decision-making process and how influencing a user's emotions during a product experience translates to brand loyalty. I'll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand.
Finally, I'll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.
How We Failed At Company Culture (And How We Fixed It)NeoMam Studios
In September 2016, our CEO Danny Ashton attended the Gathering of Games, the world's largest open-book management conference. NeoMam Studios is one of the businesses that practices the teachings from The Great Game of Business and was selected as one of the Rookies of the Year 2016.
Danny talked about company culture and our experience at NeoMam Studios with building a healthy team. In this presentation you'll learn about mistakes we made and how we fixed them.
What are YOUR experiences at building a culture that works for your business?
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
The New Normal: How to communicate in isolationJamie Maple
In the last few weeks the way we communicate has changed completely. Everything is remote. Things feel very uncertain. We're getting used to seeing clients and colleagues in their homes and people are becoming highly skilled at quickly muting calls to yell at their kids to please be quiet.
In this climate how are brands expected to talk to their audiences on social and how can we as an agency help them? We're learning as we go and we'll be sharing as much information with you as possible but for us as an agency - we're all in this together.
How we think about marketing at Drift. From focusing on words more than design, making it simple, writing like a human, and focusing on our customers above all else.
[WEBINAR] How To Keep Your Business Momentum Up All YearContactually
If, despite your best intentions for the New Year, your phone isn’t ringing as much as you'd hoped, and you're beginning to despair -- or worse, or are beating yourself up -- STOP! Help is finally here.
This can happen to even the most enthusiastic and driven business owners. January starts off great, and then it all goes downhill from there. What if you had a comprehensive, month-by-month plan to ensure that your momentum stays high throughout 2015?
We are pleased to continue our Winter Business Bootcamp with resident marketing expert Jason Economides with even more inspiring and revenue generating strategies to keep your business plan on track. By the webinar's end, you'll have a “Done-For-You” marketing plan with something valuable to say to your customers for each month of 2015 in order to keep you top-of-mind and position yourself as the obvious choice when it comes time to do business.
Here's a collection of the work I've done as a copywriter. This includes, event names, posters, e-mailers, spiels, jingles, and mock-ups. I hope I can provide you with that you're looking for.
10 Modern Marketing Lessons from Don DraperBahia Nar
After seven seasons, the show came to an end. Despite all the cigarettes, the scotches in the middle if the day and the office romances, Mad Men is a great show and few marketing lessons can be learned from me.
Even if the time is different and advertising is different now, some rules are timeless.
10 special rules from Don Draper, just follow them
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It's branding. Branding isn't just the purview of the marketing team anymore. In today's crowded marketplace, making a product that works - or even works well - is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.
User Experience Branding helps organizations - particularly those using Lean and Agile - more effectively and efficiently develop, build, maintain and, most of all, evolve brands to navigate ever-changing marketplaces.
This tutorial is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers.
This session will cover the role of emotion within the decision-making process and how influencing a user's emotions during a product experience translates to brand loyalty. I'll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences. I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand.
Finally, I'll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.
How We Failed At Company Culture (And How We Fixed It)NeoMam Studios
In September 2016, our CEO Danny Ashton attended the Gathering of Games, the world's largest open-book management conference. NeoMam Studios is one of the businesses that practices the teachings from The Great Game of Business and was selected as one of the Rookies of the Year 2016.
Danny talked about company culture and our experience at NeoMam Studios with building a healthy team. In this presentation you'll learn about mistakes we made and how we fixed them.
What are YOUR experiences at building a culture that works for your business?
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
1. Dear Libby,
It was such a joy working with you. With barely a ten-minute orientation, we handed you
the phone and you made your first ad sale, and in two days we sold an entire section for
the State Champion La Grange Leopards softball team.
One short week later, we had the same two-day timeline to sell an entire special section
for the Flatonia Bulldogs Baseball State Champions.
Both of these projects show community support for the youth in the community. Projects
like these make me so proud. After all, these young people are future subscribers who
will look back with fond memories of seeing their names and faces in the Record.
The boring job of data entry for a Readers’ Choice contest came with lessons to learn.
Make sure we get the information correct. It’s probably not a job for a Marketing Major,
but none-the-less, the management assigned it to you and you did your best. If you
already had known everything, then you wouldn’t need to learn anything. So while it
wasn’t in your wheelhouse, perhaps it will help you in some small way down the road.
A Senior Citizen special section was a project that allowed us only one week to sell. Your
words were “lets do it!” And we did! Not only did you sell the ads, but you created the
ads, and you wrote two articles!
This special section reached a niche market and was distributed in three newspapers
across two counties and was handed out at the Senior Citizen Expo in Lee County.
Together we manned a booth as a sponsor of the event.
As a sponsor, we used our marketing skills to gain new subscribers with a special offer.
We gave away two subscriptions in a drawing. We then used those entry forms to call the
people who did not win, and we gained even more subscribers. Growing our subscriber
base is such an important goal, but growing it in another county is a dream! How
wonderful it is to say… “Our newspaper is growing and that’s why you should advertise
with us!”
Over the next month, you were given full charge to sell the High School Football
Preview. Not only did you do well, you even grew it by four pages! There were times
when you felt discouraged, but that’s how it is in advertising. Everyone wants to wait
until deadline day. Everyone wants you to keep calling them back. And it makes you feel
like giving up. But you didn’t. And your persistence even gained an advertiser who very
rarely advertises. Sometimes it’s not how many hours it takes, but the victory of the sale
that makes you feel successful. Good Job!!!
Together we sold sponsorships for video broadcasts, online advertising, advertising in our
GoFayCo app, three special sections and two newspapers per week! Wow! There was
barely time to breathe, let alone eat.
2. When someone in the office got sick, we used Thieves essential oil in the diffuser. When
we were tired, we used “Awaken.” When we worked really hard, we used “Stress Away.”
When we felt things were slow, we used “Motivation.” When it looked like our tasks
were hard to accomplish, we diffused “Envision.” And anytime in between, we diffused
“Highest Potential.” We put drops of peppermint in our water and took DiGize to help us
when we ate too fast.
We hardly had time to eat, but on occasion we made time for lunch with other business
people in the community, and sometimes it was just the two of us. During those times,
we always asked God to bless our meal and each other.
What a blessing you have been to me. You have definitely chosen the right career. I know
you will go far in life and someone will be very lucky to have you as his or her marketer.
Your personality is cheerful and your people skills are fantastic. But your attitude is so
positive that it will rub off on all those around.
In this world of marketing, just remember these simple things. You are a problem solver.
Keep Smiling. Stay sincere. Listen to what people need, and try to help them find
solutions. Pronounce names the way they say them, even if it looks like it should be
something else. Keep all the details until you don’t need them anymore. And never delete
emails because they can help you years down the road.
Whatever you do, work heartily, as for the Lord and not for men, knowing that from the
Lord you will receive the inheritance as your reward. You are serving the Lord Christ.
Colossians 3:23-24
I will miss working with you. If you need me, I’m a phone call or text away. Just HMU.
Love and Hugs,
Becky Jo Matthijetz-Weise