Digital Marketing Tools Online SEO Analytics Social Media PPC Podcasting Blogging E-Mail Marketing
Get Found Create Compelling Content CREATE Content remains „King‟ CREATE SEO OPTIMISE SEM OPTIMISE SOCIAL MEDIA PROMOTE LinkedIn / Facebook / Twitter PROMOTE* Place your footnotes / notes here
Digital Marketing Plan Search Pay Per Click Banner Social Affiliate E-Mail Engine Podcasting Blogging Marketing Advertising Networking Marketing MarketingOptimisation Pay Per Click Podcasting Marketing Search Social E-Mail Engine Blogging Networking MarketingOptimisation
Social Media – WHY?1. Start the conversation2. Interesting, Relevant and up to date information3. Extends your digital reach4. Promotes you, your services and website5. Your customers are already there!!
Digital Marketing Plan Poor Digital Marketing Focus DM SWOTSWOT Analysis Clients Unaware of Service Range Niche Specialism‟s to differentiate us Placeholder Get Found – Create, Optimise, PromoteDM Objectives & ConvertPriorities AnalyseConcentrate on those tools that can deliver the most appropriate tools for your sector and audience. SIMPLE – CONCRETE – MEASUREABLE - ACHIEVABLE
Digital Marketing Plan• Devise a Digital Marketing Strategy• Identify Measurable and realistic goals• Understand the range of Digital Marketing• Tools• and finally... walk before you WIKI!