The document summarizes various initiatives of the National Ayush Mission in Kerala. It discusses upgrading the office space, drafting a new office manual, ASHA training programs, developing a new website, HR management and civil works software, an e-newsletter, establishing research, engineering, IEC and digital content teams, organizing an Ayush digital summit, starting Ayush yoga clubs, the Swasthya project, pursuing NABH accreditation, standardizing Ayush infrastructure, and integrating lab services. The overall aim is to improve the work environment, regulate procedures, build staff capacity, increase visibility, monitor projects, promote Ayush, and enhance service quality.

1. Dr D Sajith Babu IAS
State Mission Director,
National Ayush Mission,
Kerala

2. 1. NAM KERALA SPMSU Upgrade

3. 1. NAM
KERALA SPMSU
Upgrade
• The office space has
been upgraded to improve
the work environment and
to instill positive
thinking among the
employees..

4. 2. OFFICE MANUAL VERSION 2.0

5. 2. Office Manual Version 2.0
• New office manual drafted and released as a
guide for regulating office procedure in the
SPMSU.
• It makes clear picture of the hierarchical and
role- based organizational culture of the
revamped SPMSU
• It is an Important tool for all staff to
understand their job roles
• It ensures smooth and efficient functioning
of the PMU.

6. DIVISIONS
1. OPERATIONS
a. Finance
b. Admin
c. Information,
Education &
Communication (IEC)
2. PROJECTS
a. Services
•i. Infrastructure
•ii. Education
b. Quality
Accreditation
3. SUPPORT
a. Procurement
b. Documentation & Research
Coordination
c. IT
d. Training, Skill
Development & LMS

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3. ASHA Training
Initiatives

8. • NAM Kerala in coordination with the State ASHA
coordination team drafted integration guidelines
for ASHA's roles & responsibilities at AHWCs.
• NHM Kerala has provided the list of ASHA's for the
approved units of AHWCs.
• A Statewide ASHA capacity building program started
in association with NHM for training 3000 ASHAs
associated with AHWCs.
• A ToT program was conducted for these 120 master
trainers by NAM Kerala.
• An exclusive handbook in regional and English
languages has been formulated for effective AHWC
ASHA trainings.
3. ASHA Training
Initiatives

9. 4. NAM KERALA Website

10. • The website is designed to improve the
visibility and accessibility of AYUSH
• It provides access to reputable and relevant
health materials from health information
systems.
• It helps to increase public understanding of
the various services and facilities
provided by NAM Kerala.
• Key features of our Website
• High quality page layout to decrease the bounce rate & to anchor
into the content.
• Project/Services details are highlighted above the fold.
• Specialty activities are focused with specific banners.
• Hyperlinks to relevant softwares and line department websites.
• Contact details are provided aiming effective lead generations.
4. NAM KERALA Website

11. 5. Innovative IT Initiatives

12. • The NAM HR Management Software is a
comprehensive solution for managing human
resources in a single platform.
• The software includes a web application
and a mobile application.
• The web application is used by
administrators to manage staff
profiles, attendance, and performance.
• Mobile application is for employees, and
they can mark geo tagged attendance,
completed tasks etc.
• The performance can be evaluated at any
time and it ensures that the right people
are placed in AYUSH facilities and are
5(a). HR Management Software

13. 5(b). Civil Works Management ERP
Software - “AYUSH-CIVIL”
• NAM with support of Kerala Start-Up Mission
has developed the ERP (Enterprise resource
planning) software for Civil works under AYUSH
• Features
• Real time monitoring of civil works.
• Monitoring of Physical & financial status.
• Find the bottlenecks & sort it out for timely
completion
• Collection of various information from the
field
• Photographs of civil works can be uploaded
• Tracking of utilization of allocated funds

14. 5(b). Civil Works Management ERP
Software - “AYUSH-CIVIL”

15. 5(c). Real-Time Medicine
Procurement Software
• Manage the procurement process of AYUSH medicines
for all category of institutions.
• Ensures effective delivery of AYUSH public health
initiatives.
• Ensures the uninterrupted supply of essential
medicines
• Prevents overstock and wastage
• Suitable for all streams of AYUSH
Objective
s

16. Key Features
• Indent generation of Medicines as per institutional needs
• Alert settings on Expiry, low stock, etc.
• Paperless consultation and medicine delivery
• Report generation on various attributes at different
managerial level like
• Super Admin
• DPMs/DMOs
• Institutional level – Main stock and Sub Stock
• Track and manage medicine inventory movements within hospitals
, dispensaries, regional or district levels.
• Generates accurate and personalized medicine
5(c). Real-Time Medicine
Procurement Software

17. 6. E-Newsletter

18. 6. E-
Newsletter
AYUSH E-NEWS LETTER – SWASTHYA
• Kerala is a hub of authentic
AYUSH systems of
treatments.
• Dissemination of authentic
information of various
services and specialties
from AYUSH Kerala
• Showcases the progressive
initiatives as well as general
strengths of Kerala AYUSH.
• Lay out with features of
present media trends ‘.
• The newsletter is being
published every month , as E
version

19. 7. Exclusive Research Team

20. 7. Exclusive Research
Team
• Aims to address the deficiencies in Pre &
Post assessments and impact studies on all
NAM public health initiatives
• Provides support for the AYUSH sector for
• Evidence-based research
• Documentation
• Data analysis
• Publications in peer-reviewed journals
• Comprises a team of experts
• Public Health Research Co-ordinator
• Biostatistician
• Data programmer
• Collaborates with Departmental research
wings, Research institutions & Various
Central councils

21. 8. Exclusive Engineering Wing

22. Infrastructure strengthening is a major area in AYUSH,
utilizing NAM fund & funds from LSG, Plan, CSR etc..
Currently NAM alone undertakes more than 100 civil works and
the count increases with every SAAP.
Engineering wing is essential for
• Effective & timely completion of civil works in AYUSH
• Inhouse facility for planning & monitoring of major and
minor Civil works
• Finds bottlenecks and provides fast solutions
8. Exclusive Engineering Wing

23. Engineering wing formation necessitated due to
• Undue delay in initiation and completion
• minimal priority for AYUSH civil works
• NHM was the implementing agency for NAM & they were
overburdened
Structure.
• Senior Consultant Engineer - 1 , Consultant Engineer – 1 &
Overseer - 1
• Junior Consultant Engineer - 3 - for three regions (with 3
8. Exclusive Engineering wing

24. 9. Exclusive IEC Team

25. 9. Exclusive IEC
Team
• State IEC Wing formed at SPMSU for increasing
the visibility, awareness, need, and interest of
AYUSH among the public.
• The IEC Wing works under the supervision of the
State AYUSH IEC Coordination Wing having
representation from all departments and streams
of AYUSH
• Meets on every month and schedules the tasks
• Major activities
• Creates quality social media content everyday
• Mass media campaign
• Dissemination of contents through various
channels.
• Organizes awareness programs and events to
promote AYUSH.

26. • Structure of the State IEC wing
• State IEC/BCC coordinator - Responsible for
conceptualization, creation and
coordination of IEC activities in the State.
Lead the IEC team in all aspects.
• Content creator/ Editor - Responsible for content creation,
content collection and
editing activities for IEC
activities and also work as a domain expert.
• Mass Media Officer - Responsible for media plans, release
plans and promotion of IEC activities
• Graphics designer - Responsible for all the visualisation
of the contents into digital,
print or video elements.
• Journalist trainees - Responsible for PR activities and media
coordination

27. Instagram
Page – nam_kerala
Link - https://instagram.com/nam_kerala
Facebook
Page – National AYUSH Mission Kerala
Link - https://www.facebook.com/namkeralam
You Tube
Page – Nam Kerala
Link -
https://www.youtube.com/@NAMKerala/streams
National AYUSH Mission
Kerala Social Media
Handle Links

28. 10. Digital Content
creatives

29. 1.Janani Promo
• Link
• https://drive.google.com/file/d/1tFqIO7VaEb
D16bW7DKXCnZg4m_JfFAS5/view?usp=sharing
2.Sports Ayurveda
• Link
• https://drive.google.com/file/d/1bqf72qFamd
HDj2TIphNO_AG0r2eyy81g/view?usp=sharing
3.Arunima
• Link
• https://drive.google.com/file/d/1s_hd1c4Fbr
0JKc-lvVSa37gvXTTtWrRV/view
10. Digital Content Creatives

30. 11. AYUSH Digital
Summit

31. 11. AYUSH Digital
Summit
• The AYUSH Digital Summit was organized to
• Discuss the latest trends
• Best practices in digital communication
• create an effective communication system for AYUSH Ker
• The summit covered topics
• Introduction to the digital world,
• Creating an effective social media strategy
• Effective meta campaigns or ad campaigns.
• The summit was attended by
• Renowned faculties from various fields from media
• Social media influencers
• Kerala Police Media Cell

32. 12. AYUSH
Yoga Clubs

33. • AYUSH Yoga Clubs formed to popularize yoga and to spread Yoga
everywhere
• Initiated on the IYD of 2023
• Strategic move to transform Kerala into a Complete Yoga State
through AYUSH Yoga Clubs.
• NAM Kerala has started 1000 AYUSH Yoga Clubs and 590 Women
Yoga Clubs
• The AYUSH Yoga Clubs will focus on providing awareness &
practices about lifestyle diseases & maintenance of health
through yoga
AYUSH yoga club promo video
Link https://www.youtube.com/watch?v=k6ePRv6OuF0
12. AYUSH Yoga
Clubs

34. 13. Swasthya Project

35. 13. Swasthya Projec
• The State delegates AHWC facilities as “SWASTHYA” centers
• Specific public health interventions are planned through these
centers focusing on
• Mother & Child (Pre-Natal & Post Natal care.)
• Adolescent children.
• Geriatric age group.
• AYUSH interventions through SWASTHYA centres aims at
• Reduction of surgical intervention in delivery.
• The goodness of traditional Ayurveda Post-Natal therapies.
• Comprehensive Adolescent health care in the age group of 13–19
years.
• Quality Old age

36. 14.NABH Accreditation

37. 14.NABH Accreditation
• State to pursue NABH ELC accreditation for all
AHWCs.
• State Quality Consultant posted to expedite
the process
• 153 AHWCs in Phase 1 & Submission of
Applications for 153 AHWCs by Oct 15, 2023.
• Comprehensive action plan formulated
• District & State level orientation & trainings
completed for phase I
• Assessment management committee formed to
conduct State level internal assessments.
• Documentation team prepared required
documents.
• Essential equipment procured centrally after

38. 15. AYUSH Infrastructure
Standardisation

39. 15. AYUSH Infrastructure
Standardisation
• National AYUSH Mission Kerala has initiated
steps for the standardisation of AYUSH
institutions in the State.
• Guidelines regarding the standardisation of
colour code and signages of AYUSH institutions
have been formulated and released.
• Guidelines issued for the uniform branding of
AYUSH Health & Wellness Centres.
• Formulated Minimum Standards of infrastructure
for various category AYUSH institutions.

40. 16. Lab Services Integration

41. 16. Lab Services Integration
• NAM Kerala plans to provide essential diagnostics at the
district and at institution level in Kerala.
• This will be done by integrating the existing public health
laboratory network with the AYUSH sector.
• The integration of AYUSH with the public health laboratory
network is a significant step towards improving the quality
of care in the AYUSH sector.
• The NAM will be providing continuous support to this system
to ensure that it is affordable, accessible, and of high
quality
• It will reduce the out-of-pocket expenditure of patients,
which is a major barrier to accessing healthcare in India.
• The NIRNAYA Hub and Spoke Laboratory Network will allow the
efficient and timely sharing of diagnostic information, which
will be of great benefit to patients and healthcare

42. Thank You