This document discusses social media and best practices for organizations. It recommends focusing on relationships over content, thinking in terms of networks rather than hierarchies, and measuring all social media activities. It provides examples of social media policies organizations can implement, such as guidelines for when to create new Facebook pages, what content is acceptable, and archiving routines. Resources are shared for viewing example policies from other groups.

2. @chrislema

3. What is Social Media?
Question
The term refers to the use of web-
based and mobile technologies
to turn communication into an
interactive dialogue.
Source: Wikipedia

4. Ignoring a conversation
doesn’t make it stop.

5. We’ve blocked all that from our servers.
If an employee spent too much time on personal calls,
would you turn off all your phones?

6. No one cares about your values.
They care about your actions.
Your accomplishments don’t
count if no one knows about it.
Two Truths for Today

7. Liking this page means it’s
announcements will appear on
your own Facebook wall.
Announcements

8. Video Announcements

9. Updates

10. Invitations

11. Meeting Needs (via Partners)

12. 2,299

13. 2,716

14. 4,300

15. Wait. What?

16. 15,173,469
37,016,574

17. Don’t get caught
thinking about it wrong.

18. Will it get easier?

19. 1. Focus on the interaction
instead of your content.
2. Your priority needs to be on
the relationships, not just the
facts.
3. Think of networks rather than
hierarchies.

20. Thinking Content
WEB SITE YOUTUBETWITTER
FB
WEB SITE
Yesterday Today

21. Thinking Networks
YOU
PARTNERS
CLIENTS
EMPLOYEES

22. Best Practices

23. Tools
Process
1. Get the Focus Right

24. 2. Measure Everything

25. 3. Craft Policies & Procedures

26. 9 Policy Ideas
1. When to create new FB page
2. Approval Process for FB page/content
3. # of Twitter accounts per department
4. Kinds of content that can be published
5. What content is unacceptable

27. 9 Policy Ideas
6. Naming conventions for Twitter
7. Archival routines and schedules
8. Default profile content
9. Link strategies

28. Things Not To Do
• Make social media 1 person’s job
• Assume people have good judgment
• Penalize mistakes in a new medium
• Forget to archive twitter/fb content

29. Resources:
http://socialmediagovernance.com
Click on “Policies” to view the list of
policies organizations have uploaded
to the site. Pick “Governments.”
Check out “City of Hampton, VA”

30. @chrislema