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CREATIVE FOR COMMERCE
Creative for
commerce
The stage of eCommerce
implementation
Road from concept of eCommerce system to
implementation is usually long and
complicated. In this presentation we discuss
the stage of this road.
/ The stage of eCommerce implementation
01
/ The stage of eCommerce implementation
Business model analysis
In the beginning of project you should
analyze your competitors and collect
requirements about your e-shop.
COLLECT
REQUIREMENTS
FUNCTIONAL
DESIGN
GRAPHIC
DESIGN
IMPLEMENTATION TEST AND
LAUNCH
Collect
requirements
Strategy
After business model analysis you should
prepare strategy. You can use methods
like SWOT, workshops, brainstorming,
benchmarking and others.
02
/ The stage of eCommerce implementation
AI and mock-ups
In that stage UX Designer makes
information architecture. He describe for
example division assortment in e-shop,
number and relation between subpages
and others.
COLLECT
REQUIREMENTS
FUNCTIONAL
DESIGN
GRAPHIC
DESIGN
IMPLEMENTATION TEST AND
LAUNCH
Functional
design
User test
It’s good to support this stage (especially
design mock-ups) by user tests. In that
case you can check usability like user
flow, easy navigation, understandable
message.
03
/ The stage of eCommerce implementation
Graphic design
After final versions of mock-ups you can
start graphic design stage. First off all you
should prepare look&feel of homepage.
Based on that look&feel you can design
layouts of all subpages.
COLLECT
REQUIREMENTS
FUNCTIONAL
DESIGN
GRAPHIC
DESIGN
IMPLEMENTATION TEST AND
LAUNCH
Graphic
design
04
/ The stage of eCommerce implementation
Implementation
After acceptance layout you can start
implementation stage. In this stage your
e-shop is developed by IT department.
COLLECT
REQUIREMENTS
FUNCTIONAL
DESIGN
GRAPHIC
DESIGN
IMPLEMENTATION TEST AND
LAUNCH
Implementation
Integration
Nowadays in modern eCommerce there are a lot of integrations with other
systems. The most popular are PIM (product information manager), CRM
(customer relations manager) , WMS (warehouse management system), ERP
(enterprise resource planning). You should also remember about integration
with e-mail marketing systems (marketing automation system).
05
/ The stage of eCommerce implementation
Tests
Finally you can pass to last stage - tests
and launch. In this stage you should
remember about making some tests like
functional test, usability test, integration
test.
COLLECT
REQUIREMENTS
FUNCTIONAL
DESIGN
GRAPHIC
DESIGN
IMPLEMENTATION TEST AND
LAUNCH
Test
and launch
We prepared infographic about e-commerce
implementation - don't hesitate to visit on
http://bit.ly/1AoxiOt
/ Infographic
Visit our
website
Ideacto.com

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The stage of eCommerce implementation

  • 2. Creative for commerce The stage of eCommerce implementation
  • 3. Road from concept of eCommerce system to implementation is usually long and complicated. In this presentation we discuss the stage of this road. / The stage of eCommerce implementation
  • 4. 01 / The stage of eCommerce implementation Business model analysis In the beginning of project you should analyze your competitors and collect requirements about your e-shop. COLLECT REQUIREMENTS FUNCTIONAL DESIGN GRAPHIC DESIGN IMPLEMENTATION TEST AND LAUNCH Collect requirements Strategy After business model analysis you should prepare strategy. You can use methods like SWOT, workshops, brainstorming, benchmarking and others.
  • 5. 02 / The stage of eCommerce implementation AI and mock-ups In that stage UX Designer makes information architecture. He describe for example division assortment in e-shop, number and relation between subpages and others. COLLECT REQUIREMENTS FUNCTIONAL DESIGN GRAPHIC DESIGN IMPLEMENTATION TEST AND LAUNCH Functional design User test It’s good to support this stage (especially design mock-ups) by user tests. In that case you can check usability like user flow, easy navigation, understandable message.
  • 6. 03 / The stage of eCommerce implementation Graphic design After final versions of mock-ups you can start graphic design stage. First off all you should prepare look&feel of homepage. Based on that look&feel you can design layouts of all subpages. COLLECT REQUIREMENTS FUNCTIONAL DESIGN GRAPHIC DESIGN IMPLEMENTATION TEST AND LAUNCH Graphic design
  • 7. 04 / The stage of eCommerce implementation Implementation After acceptance layout you can start implementation stage. In this stage your e-shop is developed by IT department. COLLECT REQUIREMENTS FUNCTIONAL DESIGN GRAPHIC DESIGN IMPLEMENTATION TEST AND LAUNCH Implementation Integration Nowadays in modern eCommerce there are a lot of integrations with other systems. The most popular are PIM (product information manager), CRM (customer relations manager) , WMS (warehouse management system), ERP (enterprise resource planning). You should also remember about integration with e-mail marketing systems (marketing automation system).
  • 8. 05 / The stage of eCommerce implementation Tests Finally you can pass to last stage - tests and launch. In this stage you should remember about making some tests like functional test, usability test, integration test. COLLECT REQUIREMENTS FUNCTIONAL DESIGN GRAPHIC DESIGN IMPLEMENTATION TEST AND LAUNCH Test and launch
  • 9. We prepared infographic about e-commerce implementation - don't hesitate to visit on http://bit.ly/1AoxiOt / Infographic