The document reports on a survey conducted in July 2010 that examined public perceptions of charity professionalism and barriers to giving in Britain. The survey found that an increasing number of supporters think charities strive for professionalism. It also found that over-persistent fundraising was most off-putting to donors aged 25-34, women, and non-donors. Bad publicity was particularly off-putting for those over 65 years old, while those under 35 wanted more understanding of what a charity does.