This document provides guidelines for businesses to choose which charity to support. It recommends choosing ethical charities that are transparent about how donations are used and keep administrative costs below 15%. It also suggests selecting charities that have a record of accomplishments and are relatable to the business's industry or customers. The document advises businesses to prioritize supporting local charities, as this can help the local community and increase awareness of the business.

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JIMMY LUSTIG | LUSTIG FAMILY
FOUNDATION

HOW TO CHOOSE A
CHARITY FOR YOUR
BUSINESS TO SUPPORT
BY JIMMY LUSTIG
/ ON AUGUST 22, 2021
/ EDIT
Businesses that give back to the community also benefit from their
generosity. Donating to local organizations helps to create a happier,
healthier, and more prosperous neighborhood. A reputation as
community-minded also aids in the overall public opinion of the
business. The choice of who to support is a crucial decision because
not all charities are equal. A few guidelines can help any business
manager to choose wisely.
Choose Ethical Charities
Any charity a business selects to align itself with needs to have a
good reputation. Make sure the group is an organized and legal

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nonprofit with excellent recordkeeping. Transparency is vital in how
donations get dispersed and what percentage of funding goes to the
cause versus administration. Experts recommend charitable
organizations keep their administrative costs at or below 15 percent
of their total budget. Some reputable groups may rise above this
amount, but the variations should not be much higher.
Ensure Measurable Accomplishments
Select a nonprofit that has a record of achievements. Any established
group receiving regular donations should have the ability to detail
what they have built or improved in the community. Continue to
follow those that promise future benefits without making a financial
commitment to see if they meet their goals.
Pick Relatable Organizations
A medical-related company may want to give to health-centered
charities. A business that focuses on children should choose a
nonprofit that helps with children’s causes. The customers of any
business will appreciate a company giving back to things that mean
the most to them. The right choice of charity can also help increase
the visibility of the company to potential customers.
Keep it Local
National and international charities do impressive things, but
everyone wants to see their community thrive. Small businesses
usually rely on support from their neighbors. Helping those neighbors
is a way to say thanks for the support.
Support of a local cause can help increase public awareness of a
business and draw in new customers. Charitable work is a way for
business owners to network within the community and create

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connections they would have missed otherwise. Giving back allows a
company to make a difference in its community, and that helps
everyone.
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