The document discusses levels of trust in different institutions according to public opinion polls. Charities rank 7th in levels of trust but trust has declined recently. Factors that influence trust in charities include personal contact with a charity, a charity's adherence to fundraising standards, its cause area and size. Trust is important for charities as it influences willingness to donate and perceptions of how donations will be used.
This multichannel fundraising campaign by Wycliffe Bible Translators includes:
1) A direct mail letter describing a matching gift opportunity to double donations and highlighting three areas donations could support: Bible translation projects, translator training, and printing completed translations.
2) Follow up direct mail pieces personalized with the donor's name thanking them for their gifts and describing how their donations are making an impact, such as bringing joy through a new translation in Cameroon.
3) Online content on Wycliffe's website providing more details about translation projects and stories of impact to encourage further engagement and donations across channels.
The document discusses overcoming funding cuts in the arts sector through individual giving. It states that funding from trusts, foundations, and corporations is declining due to austerity cuts and increased competition. Telephone campaigns are identified as the best method for individual giving in the arts sector because they allow for personal conversations that build strong relationships and generate high donor acquisition and retention rates, including 50% of donors becoming monthly donors. The document recommends that arts organizations partner with Buffalo Fundraising Consultants, who have significant experience running successful telephone campaigns for arts charities.
Challenges & Opportunities for the Charity Sector - NFP Synergy - PMDOS -4 Ma...Wellingtone
This document discusses 5 challenges and opportunities for the charity sector: 1) Maintaining fragile public trust in charities in light of scandals. 2) Keeping transparency as a high priority issue. 3) Adapting to changes in digital advertising and media fragmentation. 4) Leveraging new media platforms. 5) Understanding different audience demographics like baby boomers and millennials to effectively communicate. It provides data on trends in trust, transparency priorities, charity advertising spend, volunteering rates by age, and volunteer motivations. The document is from a nonprofit research organization and offers further information in free reports.
Corporate innovation programmes are on the rise, how can startups and corporates partner for mutually beneficial gains and what best practices should startups follow when collaborating with these friendly or not so friendly giants.
Encouraging young people to pursue their dreams in entrepreneurship - my entrepreneurial journey presented to Regents University and Sevenoaks school as a judge on their Be Something competition http://beeconsevenoaks.com/competition.php
The document discusses research conducted by nfpSynergy on public perceptions of charities. Some key findings include:
1) The public have a mix of understanding and misunderstanding when it comes to charities - they are reasonably well-informed but also have some misconceptions.
2) Trust, finances, fundraising techniques, and ideal characteristics of charities were all topics covered in the research.
3) When it comes to addressing misperceptions, charities should identify and focus on correcting the most important ones for their key audiences, and ensure the outcome is worth the effort.
This multichannel fundraising campaign by Wycliffe Bible Translators includes:
1) A direct mail letter describing a matching gift opportunity to double donations and highlighting three areas donations could support: Bible translation projects, translator training, and printing completed translations.
2) Follow up direct mail pieces personalized with the donor's name thanking them for their gifts and describing how their donations are making an impact, such as bringing joy through a new translation in Cameroon.
3) Online content on Wycliffe's website providing more details about translation projects and stories of impact to encourage further engagement and donations across channels.
The document discusses overcoming funding cuts in the arts sector through individual giving. It states that funding from trusts, foundations, and corporations is declining due to austerity cuts and increased competition. Telephone campaigns are identified as the best method for individual giving in the arts sector because they allow for personal conversations that build strong relationships and generate high donor acquisition and retention rates, including 50% of donors becoming monthly donors. The document recommends that arts organizations partner with Buffalo Fundraising Consultants, who have significant experience running successful telephone campaigns for arts charities.
Challenges & Opportunities for the Charity Sector - NFP Synergy - PMDOS -4 Ma...Wellingtone
This document discusses 5 challenges and opportunities for the charity sector: 1) Maintaining fragile public trust in charities in light of scandals. 2) Keeping transparency as a high priority issue. 3) Adapting to changes in digital advertising and media fragmentation. 4) Leveraging new media platforms. 5) Understanding different audience demographics like baby boomers and millennials to effectively communicate. It provides data on trends in trust, transparency priorities, charity advertising spend, volunteering rates by age, and volunteer motivations. The document is from a nonprofit research organization and offers further information in free reports.
Corporate innovation programmes are on the rise, how can startups and corporates partner for mutually beneficial gains and what best practices should startups follow when collaborating with these friendly or not so friendly giants.
Encouraging young people to pursue their dreams in entrepreneurship - my entrepreneurial journey presented to Regents University and Sevenoaks school as a judge on their Be Something competition http://beeconsevenoaks.com/competition.php
The document discusses research conducted by nfpSynergy on public perceptions of charities. Some key findings include:
1) The public have a mix of understanding and misunderstanding when it comes to charities - they are reasonably well-informed but also have some misconceptions.
2) Trust, finances, fundraising techniques, and ideal characteristics of charities were all topics covered in the research.
3) When it comes to addressing misperceptions, charities should identify and focus on correcting the most important ones for their key audiences, and ensure the outcome is worth the effort.
Public Perceptions of Charity Professionalism& Barriers to GivingnfpSynergy
The document reports on a survey conducted in July 2010 that examined public perceptions of charity professionalism and barriers to giving in Britain. The survey found that an increasing number of supporters think charities strive for professionalism. It also found that over-persistent fundraising was most off-putting to donors aged 25-34, women, and non-donors. Bad publicity was particularly off-putting for those over 65 years old, while those under 35 wanted more understanding of what a charity does.
A presentation by nfpSynergy looking at the volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next. Download our presentation 'The 21st Century Volunteer on our website (http://www.nfpsynergy.net)
Trust in charities and other public institutions - May 2017nfpSynergy
- Trust in charities has risen nearly 4 percentage points since last Autumn from 60% to 64%
- Charities are now the third most trusted public institution in the UK after the NHS and Armed Forces
- Trust in the Fundraising Regulator has more than doubled since 2009 from 15% to 35%
Can you measure reputation? Keeping your reputation spotless conference, 21 M...CharityComms
This document discusses measuring reputation for charities. It provides data from surveys that show:
- Small charities are seen as more trustworthy than large charities. Only a third of the public feels their needs are taken seriously by the charities they support.
- Attributes like caring, trustworthy and honest are seen as most important for an ideal charity. Comparison of ratings show charities are often seen as less strong in these areas than an ideal charity.
- Factors like negative media, type of cause, personal contact and length of time established can impact trust. Reputation should be measured differently depending on the charity, audiences and objectives. Ongoing feedback from key audiences through various cheap methods is recommended to monitor
This document summarizes research from nfpSynergy on the Welsh charity sector. Key findings include:
- Trust in charities remains consistent in Wales but below other parts of the UK. Trust in government institutions is declining.
- Factors like high standards, publishing accounts, and personal contact influence trust in charities.
- Donation rates have declined in Wales over the past four years, especially among higher socioeconomic groups and older people.
- While the public sees charities as forces for good, some feel they are too political. Most want reassurance donations are used wisely.
- Use of Welsh language is important for some, but may not be a dealbreaker for support. Preferences on
nfpSynergy Trust in Charities Report December 2016nfpSynergy
Here are the slides for the latest of our research into trust in charities. This is the third wave of research this year, and for the first time we have measured trust in the Fundraising Regulator rather than the Fundraising Standards Board.
This document discusses audience segmentation for charities in Great Britain. It presents the CAM segmentation model which divides donors into 6 main segments based on their attitudes, motivations and behaviors related to charitable giving. One of the segments is "Super Doers" who are highly engaged in volunteering, campaigning and community involvement with charities. They are distinguished by their high levels of activity across all forms of charitable engagement. Personal experience with charities is the main driver of their trust and decision to support particular causes.
This document summarizes a study on philanthropic support for "unpopular" causes in the UK. It finds that while the UK is generous, donations are not equally distributed among all good causes. Some causes, like cancer and animal charities, receive significantly more funding than others addressing issues like mental health, addiction, or refugees. Research shows giving is driven more by donor preferences and personal connections than beneficiary need alone. The report provides case studies of charities that have overcome barriers to attract funding. It concludes by offering tips for charities that have struggled, such as actively asking donors, investing in fundraising, and reframing causes to engage emotions.
The nfpSynergy 'Trust in Charity Report for 2017' - Trend Data and AnalysisnfpSynergy
- Trust in charities rose early in 2017 and then plateaued in the 55-60% range.
- Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60%
- By the end of 2017, Charities were the fifth most trusted public institution after the NHS, the Armed Forces, Police and Schools.
Two years ago, charities were in 12th place behind TV and radio stations
- Trust in the FRSB and now Fundraising Regulator has more than doubled since 2009: from 15% to 37%.
- Charity supporters' trust in charities (in November 2017) is at 70%, a lot higher than non-supporters whose trust levels are at 40%
Topic: Future proofing your marketing
- Uncover the most important trends in donor behaviour, attitude and lifestyle
- Identify the strategies to take your marketing into the future and grow the strength of your brand
- Implementing cost-effective tactics to look after your brand in challenging times ahead
New research - what exactly are charities trusted to do?nfpSynergy
Charities are seen as accurate and unbiased sources of information, ranking second after family and friends. People who run charities are also seen as trusted sources to comment on UK policy issues. While charities are trusted to have a positive impact on society, they are less trusted to use personal data wisely. There is a preference for policy decisions to be backed by expert evidence, though ordinary people want their views considered as well. Trust in charities and experts varies between those who voted Leave or Remain in the Brexit referendum.
The document provides tips for charities to improve their relationships with the media and make their PR and media work more effective. It discusses how journalists view charities and their expectations. Successful strategies identified include understanding journalists' needs, having targeted outreach, focusing on local and personal stories with human faces, and providing additional materials to support stories. The Race for Life campaign is highlighted as an example of a highly successful media campaign.
Public trust, authenticity, and the post-truth world | The future of public e...CharityComms
This document summarizes a presentation on public trust in charities and the challenges they face in a "post-truth" world. It notes that trust in charities has declined but remains fragile. Frustration with CEO pay and intrusive fundraising continues to drive negative media coverage of charities. However, charities are seen as more authentic than other institutions. To rebuild trust, charities will need to balance calls for radical change with maintaining government relationships, address issues like executive pay transparency, and find ways to appeal to both facts and emotions in an increasingly divided public.
This document summarizes charitable giving trends in the UK based on various surveys. It finds that an estimated £10.6 billion was given to charity in 2009/10 based on surveys of individuals, with an additional £1 billion from major philanthropists. Medical research and children's causes received the most donations. Around 56% of adults donate monthly, with a median donation of £12. The amount given has increased slightly in recent years but remains below peaks before the 2008 recession.
As the world gets richer we hear more and more stories about powerful modern philanthropists like Bill Gates and Warren Buffett. But is there enough giving taking place overall? Is money given to the right causes? And what are the trends in philanthropy right now?
We investigated the philanthropy sector as an internal research project to inform potential future venture development. We’re happy to share the outputs here.
Becca Thomas, research officer and media co-ordinator, nfpSynergy
Heather Sturgess, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ipsos MORI Political Monitor January 2015 - NHSIpsos UK
The document summarizes polling data from Ipsos MORI on British adults' attitudes toward the National Health Service (NHS). Key findings include:
- 68% believe the NHS must be maintained in its current form, while 29% think it can't be maintained in its current form.
- 83% are confident they would receive good local NHS care, though only 72% are confident in good care this winter.
- Respondents blame underfunding/cuts (30%), overworked staff (23%), and people misusing A&E (24%) for NHS problems.
- 41% think Labour would increase NHS spending after the election vs. 31% for Conservatives.
Challenging Times Spain English Version 31mar09Daryl Upsall
The document discusses strategies for fundraising during an economic recession based on a presentation by Daryl Upsall and Diana Ruano. It notes that data on the impact of recessions on charitable giving is contradictory. It recommends that charities identify and focus on retaining core donors through tools like telephone communication, while being realistic about donor expectations during difficult economic times.
The document summarizes research on charitable activities and Christmas advertising campaigns featuring charities in the UK. It finds that while charities are prominent during Christmas, few people can name the charities associated with well-known Christmas ads. Nearly half of respondents buy charity Christmas cards, but the best remembered charity from ads was Royal British Legion at 4%. The research also showed that companies were better remembered than the partner charities.
The document summarizes volunteering trend data from September 2017. It finds that overall volunteering levels have remained stable, but there is more volatility in younger age groups. Volunteering among 16-34 year olds, particularly young men, peaked in recent years and is now declining. However, volunteering among 25-34 year olds is still increasing, suggesting those who volunteered younger may continue as they age. Volunteering has decreased among 45-54 and 55-64 year olds, who have fewer initiatives targeting them.
Public Perceptions of Charity Professionalism& Barriers to GivingnfpSynergy
The document reports on a survey conducted in July 2010 that examined public perceptions of charity professionalism and barriers to giving in Britain. The survey found that an increasing number of supporters think charities strive for professionalism. It also found that over-persistent fundraising was most off-putting to donors aged 25-34, women, and non-donors. Bad publicity was particularly off-putting for those over 65 years old, while those under 35 wanted more understanding of what a charity does.
A presentation by nfpSynergy looking at the volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next. Download our presentation 'The 21st Century Volunteer on our website (http://www.nfpsynergy.net)
Trust in charities and other public institutions - May 2017nfpSynergy
- Trust in charities has risen nearly 4 percentage points since last Autumn from 60% to 64%
- Charities are now the third most trusted public institution in the UK after the NHS and Armed Forces
- Trust in the Fundraising Regulator has more than doubled since 2009 from 15% to 35%
Can you measure reputation? Keeping your reputation spotless conference, 21 M...CharityComms
This document discusses measuring reputation for charities. It provides data from surveys that show:
- Small charities are seen as more trustworthy than large charities. Only a third of the public feels their needs are taken seriously by the charities they support.
- Attributes like caring, trustworthy and honest are seen as most important for an ideal charity. Comparison of ratings show charities are often seen as less strong in these areas than an ideal charity.
- Factors like negative media, type of cause, personal contact and length of time established can impact trust. Reputation should be measured differently depending on the charity, audiences and objectives. Ongoing feedback from key audiences through various cheap methods is recommended to monitor
This document summarizes research from nfpSynergy on the Welsh charity sector. Key findings include:
- Trust in charities remains consistent in Wales but below other parts of the UK. Trust in government institutions is declining.
- Factors like high standards, publishing accounts, and personal contact influence trust in charities.
- Donation rates have declined in Wales over the past four years, especially among higher socioeconomic groups and older people.
- While the public sees charities as forces for good, some feel they are too political. Most want reassurance donations are used wisely.
- Use of Welsh language is important for some, but may not be a dealbreaker for support. Preferences on
nfpSynergy Trust in Charities Report December 2016nfpSynergy
Here are the slides for the latest of our research into trust in charities. This is the third wave of research this year, and for the first time we have measured trust in the Fundraising Regulator rather than the Fundraising Standards Board.
This document discusses audience segmentation for charities in Great Britain. It presents the CAM segmentation model which divides donors into 6 main segments based on their attitudes, motivations and behaviors related to charitable giving. One of the segments is "Super Doers" who are highly engaged in volunteering, campaigning and community involvement with charities. They are distinguished by their high levels of activity across all forms of charitable engagement. Personal experience with charities is the main driver of their trust and decision to support particular causes.
This document summarizes a study on philanthropic support for "unpopular" causes in the UK. It finds that while the UK is generous, donations are not equally distributed among all good causes. Some causes, like cancer and animal charities, receive significantly more funding than others addressing issues like mental health, addiction, or refugees. Research shows giving is driven more by donor preferences and personal connections than beneficiary need alone. The report provides case studies of charities that have overcome barriers to attract funding. It concludes by offering tips for charities that have struggled, such as actively asking donors, investing in fundraising, and reframing causes to engage emotions.
The nfpSynergy 'Trust in Charity Report for 2017' - Trend Data and AnalysisnfpSynergy
- Trust in charities rose early in 2017 and then plateaued in the 55-60% range.
- Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60%
- By the end of 2017, Charities were the fifth most trusted public institution after the NHS, the Armed Forces, Police and Schools.
Two years ago, charities were in 12th place behind TV and radio stations
- Trust in the FRSB and now Fundraising Regulator has more than doubled since 2009: from 15% to 37%.
- Charity supporters' trust in charities (in November 2017) is at 70%, a lot higher than non-supporters whose trust levels are at 40%
Topic: Future proofing your marketing
- Uncover the most important trends in donor behaviour, attitude and lifestyle
- Identify the strategies to take your marketing into the future and grow the strength of your brand
- Implementing cost-effective tactics to look after your brand in challenging times ahead
New research - what exactly are charities trusted to do?nfpSynergy
Charities are seen as accurate and unbiased sources of information, ranking second after family and friends. People who run charities are also seen as trusted sources to comment on UK policy issues. While charities are trusted to have a positive impact on society, they are less trusted to use personal data wisely. There is a preference for policy decisions to be backed by expert evidence, though ordinary people want their views considered as well. Trust in charities and experts varies between those who voted Leave or Remain in the Brexit referendum.
The document provides tips for charities to improve their relationships with the media and make their PR and media work more effective. It discusses how journalists view charities and their expectations. Successful strategies identified include understanding journalists' needs, having targeted outreach, focusing on local and personal stories with human faces, and providing additional materials to support stories. The Race for Life campaign is highlighted as an example of a highly successful media campaign.
Public trust, authenticity, and the post-truth world | The future of public e...CharityComms
This document summarizes a presentation on public trust in charities and the challenges they face in a "post-truth" world. It notes that trust in charities has declined but remains fragile. Frustration with CEO pay and intrusive fundraising continues to drive negative media coverage of charities. However, charities are seen as more authentic than other institutions. To rebuild trust, charities will need to balance calls for radical change with maintaining government relationships, address issues like executive pay transparency, and find ways to appeal to both facts and emotions in an increasingly divided public.
This document summarizes charitable giving trends in the UK based on various surveys. It finds that an estimated £10.6 billion was given to charity in 2009/10 based on surveys of individuals, with an additional £1 billion from major philanthropists. Medical research and children's causes received the most donations. Around 56% of adults donate monthly, with a median donation of £12. The amount given has increased slightly in recent years but remains below peaks before the 2008 recession.
As the world gets richer we hear more and more stories about powerful modern philanthropists like Bill Gates and Warren Buffett. But is there enough giving taking place overall? Is money given to the right causes? And what are the trends in philanthropy right now?
We investigated the philanthropy sector as an internal research project to inform potential future venture development. We’re happy to share the outputs here.
Becca Thomas, research officer and media co-ordinator, nfpSynergy
Heather Sturgess, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ipsos MORI Political Monitor January 2015 - NHSIpsos UK
The document summarizes polling data from Ipsos MORI on British adults' attitudes toward the National Health Service (NHS). Key findings include:
- 68% believe the NHS must be maintained in its current form, while 29% think it can't be maintained in its current form.
- 83% are confident they would receive good local NHS care, though only 72% are confident in good care this winter.
- Respondents blame underfunding/cuts (30%), overworked staff (23%), and people misusing A&E (24%) for NHS problems.
- 41% think Labour would increase NHS spending after the election vs. 31% for Conservatives.
Challenging Times Spain English Version 31mar09Daryl Upsall
The document discusses strategies for fundraising during an economic recession based on a presentation by Daryl Upsall and Diana Ruano. It notes that data on the impact of recessions on charitable giving is contradictory. It recommends that charities identify and focus on retaining core donors through tools like telephone communication, while being realistic about donor expectations during difficult economic times.
The document summarizes research on charitable activities and Christmas advertising campaigns featuring charities in the UK. It finds that while charities are prominent during Christmas, few people can name the charities associated with well-known Christmas ads. Nearly half of respondents buy charity Christmas cards, but the best remembered charity from ads was Royal British Legion at 4%. The research also showed that companies were better remembered than the partner charities.
The document summarizes volunteering trend data from September 2017. It finds that overall volunteering levels have remained stable, but there is more volatility in younger age groups. Volunteering among 16-34 year olds, particularly young men, peaked in recent years and is now declining. However, volunteering among 25-34 year olds is still increasing, suggesting those who volunteered younger may continue as they age. Volunteering has decreased among 45-54 and 55-64 year olds, who have fewer initiatives targeting them.
Just my Type - an archetype analysis of charity financesnfpSynergy
We are pleased to announce the launch of a new archetype analysis of the income and expenditure types in charities. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.
At present, using 'average' figures for the whole sector is like comparing apples, oranges and bananas by reference to the 'typical' fruit. Our analysis looks at the accounts of over 2500 charities with an income of over £5 million, and suggests there are six different types of income/expenditure model or archetype.
Attitudes towards charities at ChristmasnfpSynergy
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Some highlights are:
• 86% of the population don’t remember any ads in which charities featured. Almost no charity ads are remembered at Christmas, and even the best remembered ads are in low single figures.. This must be a massive opportunity for a charity to dominate the charity ad market.
• 60% of the public say they hear more about charities at Christmas, and 31% are more likely to give at Christmas.
• The most common ways of giving are through charity Christmas Cards. These tend to bought by older women (65% for women 55+ vs 48% overall) and products which contain an element of donation (40% overall).
• A minority volunteer at Xmas (18%) and a minority turn are more likely to turn to charities for help at Xmas (19%)
• For about 43% of people its harder to give simply because its Christmas, with all the other demands that brings.
Charity Lotteries and Deregulation / Public Perceptions of Executive Pay is a...nfpSynergy
nfpSynergy's Driver of Ideas Joe Saxton looks first at how charity lotteries could raise even more for good causes and how deregulation could help this. He then looks at executive pay; what do people think charity chief executives are paid, what should they be paid and how does this compare to other jobs, from bankers to bus drivers?
What does the model grant-maker look like?nfpSynergy
Elin Lindstrom and Cian Murphy outline our research on what charities think makes the model grant-maker and how the process can be improved for all involved.
A Myth-busting presentation on Social MedianfpSynergy
The document discusses common myths about social media use for charities. It lists nine myths, such as the ideas that social media is free, a Facebook page is a full strategy, and audiences don't use social media. Each myth is followed by the name of a charity champion that has successfully used social media to fundraise, engage communities, and achieve their goals. It provides resources for learning more about effective social media use for nonprofits.
The survey found that:
- The recession has negatively impacted charities' income, services provided, and staff numbers. Many charities have altered their structure or downsized in response.
- Respondents perceive that some government initiatives like Social Impact Bonds could have a positive impact, while cuts to funding are seen as negative.
- Ensuring a sustainable funding base and growing voluntary income were cited as the top challenges facing charities. Respondents also desired changes like reducing bureaucracy and attracting high-quality staff and trustees.
- Key attributes for charitable success include quality of work, leadership, values/vision, financial soundness, and input from beneficiaries.
The document discusses different "grades" or levels of segmentation and targeting for a charity, ranging from a simple single offer to a single audience to more complex segmentation involving tailored offers for different audience segments identified through more in-depth analysis. More advanced segmentation can help recruit new supporters and maximize existing support, but it requires developing tailored products, maintaining segmentation over time, and ensuring the database can adequately capture audience data and segments.
Passion,persistence,partnerships secrets for earning more onlinenfpSynergy
Passion, persistence, and partnerships are key to earning more online. Over the past decade, internet and broadband access has grown significantly in UK households. Mobile internet access has also increased dramatically, with nearly half of people now using their phones to access the internet. Social networking participation has also risen sharply, especially on Facebook. Charities have embraced various online tools and social media to communicate with supporters, promote campaigns, understand views, and fundraise. However, strategies and board-level approval of internet efforts varies significantly among charities. Website usage is typically tracked by metrics like page views, unique visitors, and email metrics.
Passion,Persistence,Partnerships - secrets for earning more onlinenfpSynergy
Young Enterprise London runs various educational programs in schools to teach business and life skills to students aged 4-18 through hands-on activities and simulations. They are looking for volunteers to help deliver these programs in primary and secondary schools, which involve topics like communities, cities, and nations. Volunteers should have an interest in working with youth and possibly business experience. Young Enterprise reaches over 320,000 students per year across the UK through over 5,500 participating schools.
The document discusses using brand attributes data to understand how the public perceives charities and their brands. It describes how the Royal Society for the Protection of Birds (RSPB) used data from the Brand Attributes Monitor to conduct an "Outside In" review of how the public views the RSPB brand. The review found that the RSPB was seen as traditional but not exciting. It also revealed low emotional engagement with the RSPB brand. This led the RSPB to make changes to become seen as more inspiring, modern, and exciting in order to increase public engagement with the organization.
The document discusses the rise in consumer choice driven by technology, regulation, competition and culture. It notes that charities need to mirror this growth in choice in how they offer branding, motivate supporters, provide products, and develop supporter-centered strategies. The document provides several examples and statistics showing the vast increase in choices now available to consumers across various products and services compared to the past. This highlights the complex environment charities now operate within and the need for them to adapt how they provide choice to supporters.
Unlocking the pot of gold in legacy givingnfpSynergy
Unlocking the pot of gold in legacy giving discusses barriers to legacy giving and how to address them. Key barriers include: family first preferences, uncertainty around personal finances and mortality, a lack of will writing, and concerns about how donations are spent. To increase legacy giving, charities need to acknowledge family, provide practical examples, target households without children, respect boundaries around finances, and address concerns about donation spending. Addressing these barriers could help unlock greater potential in legacy gifts.
The potential of mobile phones for charitiesnfpSynergy
This document discusses the potential for charities and non-profits to use mobile phones and text messaging for fundraising. It notes that mobile phone ownership in Britain is widespread, with many people using their phones daily for tasks like texting, apps, and social media. Some key points made include that charities are increasingly using mobile tools like apps and text messaging for fundraising, communication, and engagement, but barriers like concerns about costs and permission still exist. It provides tips on how charities can better leverage mobile technologies and overcome cultural barriers to text fundraising.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
Issues of Most/Least Concern to the PublicnfpSynergy
A survey by the Charity Awareness Monitor found that the public is most concerned about issues related to child sexual exploitation and reducing offending behavior in young children. War and conflict and rape as a weapon of war were also among the top concerns. The issues the public was least concerned about included the impact of binge drinking on one's health, lack of protection for renters, and responsible drinking by others.
The document is a summary report from the Charity Awareness Monitor from December 2010. It discusses findings that the public still prioritizes charity spending on current needs rather than fundraising for future income. A poll found that 46% of people think charities should spend donations on this year's needs rather than saving for future years, while 40% think it makes sense for charities to spend more on fundraising to increase future income. The report was produced by nfpSynergy, a nonprofit research organization located in London.
Understanding supporter commitment and benchmarkingnfpSynergy
This document summarizes research conducted by nfpSynergy to understand supporter commitment and satisfaction levels at WaterAid. It outlines key findings from focus groups and surveys, including that supporters are motivated by WaterAid's work and effectiveness, feel their donations have impact, and trust WaterAid's use of funds. The research aims to establish benchmarks for tracking commitment over time and inform WaterAid's strategies to build stronger supporter relationships.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
7. Volatile levels of trust in charities “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” A great deal or quite a lot Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy
10. BBC and banks rocked by scandals “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” October 2008 Russell Brand and Jonathan Ross prank calls August 2007 Banking crisis starts with Northern Rock in the UK October 2007 Government guarantees bank deposits up to £35,000 October 2008 Government guarantees bank deposits up to £50,000 RBS under state control September 2008 Lehman Brothers files for bankruptcy July 2007 New TV phone-in scandal: BBC kept £100,000 of Children In Need cash for itself May 2010 BBC apologise for DJ Danny Kelly's 'Queen is dead' jibe November 2009 Mark Thompson's 70p claims exposed as BBC expenses published June 2009 Top BBC bosses' expenses revealed September 2006 'Obscene' £18m pay deal for TV's Jonathan Ross Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy
11. Trust in government and political institutions always low “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” May 2009 Expenses scandal breaks Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy May 2010 General Election Con-Dem coalition formed May 2007 Tony Blair resigns, Gordon Brown becomes Prime Minister
12. Traditional institutions very stable “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” A great deal or quite a lot Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy
13. Trust in public services increased during the recession “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” A great deal or quite a lot August 2007 Banking crisis starts with Northern Rock in the UK September 2008 Lehman Brothers files for bankruptcy January 2009 UK officially enters recession January 2010 UK returns to positive economic growth June 2010 Emergency budget announces significant cuts in public spending Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy
14. 5 most volatile trust scores 5 least volatile trust scores Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, 2006-2011, nfpSynergy Highest- lowest trust score 1.Banks -35% 2. Charities 28% 3. The NHS 21% 4. Schools 21% 5. The BBC 20% 15. Legal system 7% 16. The Fundraising Standards Board (FRSB) 7% 17. Insurance companies 6% 18. The Armed Forces 4% 19. Political Parties 3%
15. In the socio-economics of 21 st century Britain, no brand will own anything other than a temporary lease on the consumer’s interest and affection. The challenge represented by potentially rampant disloyalty sits on the Marketing Director’s windowsill every morning. Source: nVision
19. Recent donors and regular worshippers more likely to trust charities “ Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” Charities Base: 1,012 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 11, nfpSynergy
22. Fundraising standards make charities trustworthy Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ What makes you likely to trust a particular charity? Please select up to 5 options.”
23. Personal contact matters too Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ What makes you likely to trust a particular charity? Please select up to 5 options.”
24. For example, personal experience of cancer encourages trust in cancer charities Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Quite a lot and A great deal scores
25. Demographic differences in drivers of trust Personal Contact The charity is based in my local area I have had contact with the charity personally A friend or family member has had contact with the charity Fundraising I know the charity follows high standards in their fundraising Long-establishment The charity was established a long time ago Awareness I have heard of the name of the charity The charity advertises on television Endorsement The charity is supported by a celebrity The charity has a partnership with a well-known company The charity receives funding from the Government Resistant to trusting charities Nothing would make me likely to trust a charity
27. Being long-established helps a bit Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Ranked by Quite a lot and A great deal scores Year of Establishment Trust Macmillan Cancer Support Teenage Cancer Trust UNICEF OXFAM Arthritis Research UK GOSHCC
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29. As does building broad public awareness Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Ranked by Quite a lot and A great deal scores Prompted awareness Trust Well known and trusted Not well known and not trusted RNLI Oxfam Macmillan Cancer Support
31. Smaller charities have an advantage in trust “ From the following statements, please indicate whether you think each applies to any of the following organisations: large charities (with an annual income of over £10 million), medium sized charities (with an annual income of between £1 million and £10 million), small charities (with an annual income of under £1 million).” They are generally trustworthy organisations Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Nov 09, nfpSynergy
33. Well-known health charities dominate top 20 list Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Ranked by Quite a lot and A great deal scores
34. Sensory impairment and social welfare charities also score well Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Ranked by Quite a lot and A great deal scores
35. Parents more likely to trust children’s charities Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Quite a lot and A great deal scores
36. Base: All those who have heard of each organisation among 1,000 adults 16+, Britain. Source: Charity Awareness Monitor Jan 10, nfpSynergy “ Please tell me to what extent you trust each of these charities.” Quite a lot and A great deal scores Christians are generally more likely to trust charities, especially Christian organisations
37. Key drivers of trust for charities - Negative media stories + Health, cancer - International + Contacted the charity or know someone who has + Well-known - Niche + Long-established - New organisation
40. Spend donations wisely Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Jan 10, nfpSynergy “ When you think about charities in general, how much do you trust them to spend a donation wisely/ make good use of a donation? Please choose the one that most represents your views” Recent donors Non donors
41. A sizeable minority remain unsure “ Thinking about the charities you regularly support, please indicate to what extent you agree with each of the following statements“ Agree Base: 954 adults who support charities, 16+, Britain Source: Charity Awareness Monitor, Jul 10, nfpSynergy
42. Local and national charities trusted to deliver different services “ Please indicate which two types of organisations you would trust the most to deliver services to particular groups in society ” Base: 1003 adults 16+, Britain Source: Charity Awareness Monitor, Jan 10, nfpSynergy National Local
43. Environment and crime are areas where the public struggle to identify a trusted organisation “ Please indicate which two types of organisations you would trust the most to deliver services to particular groups in society ” Base: 1003 adults 16+, Britain Source: Charity Awareness Monitor, Jan 10, nfpSynergy
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46. 2-6 Tenter Ground Spitalfields London E1 7NH (w) www.nfpsynergy.net (t) 020 7426 8888 (e) insight@nfpsynergy.net Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH Registered in England No. 04387900 VAT Registration 839 8186 72
Editor's Notes
Looking at trends over time, we see that trust in charities has been increasing steadily since 2007, from 42% to 70% before falling to 53% in the latest wave. Charity Commission research does not find the same increase in trust, rather that public trust in charities has remained static over the last few years, and that a growing proportion of the public think charities work for the public benefit (up from 64% to 68%). There has been no increase in trust in the Fundraising Standards Board, which achieves lower trust scores due to many respondents not recognising the name of the organisation. Given that the organisation was only launched in 2007, it is perhaps unsurprising that it has not yet become widely known and trusted. Interestingly however, fundraising standards and membership of the Fundraising Standards Board has been identified by the public when prompted as likely to encourage trust in a particular charity.
Trust in media and commercial organisations has proved prone to fluctuations. Trust in banks has unsurprisingly fallen since 2006, from 41% to just 19%, although the decrease hasn’t been completely linear, having seen a slight increase between July 2007 and July 2008 perhaps explained by the Government underwriting bank deposits in October 2007.
Trust in Government has proved volatile and relatively low since Brown entered office in Summer 2007. This suggests that a recession is not entirely harmful to Government trust, given the increase in trust in November 2008 after the bank bailout. It will be interesting to see how this measure of trust changes under the Conservative-Lib Dem Coalition Government, given the public sector spending cuts anticipated. Trust in political parties has remained low since we began tracking at the height of the expenses crisis. Politicians were the profession least trusted to tell the truth (13%) in a face-to-face survey carried out in Sep 2009 by Ipsos MORI on behalf of the Royal College of Physicians. (Government Ministers scored only slightly better at 16%).
This slide indicates that, despite a number of news stories with the potential to compromise trust in traditional institutions, the Armed Forces, Royal Family, Church and legal system have maintained levels of trust over the past 4 years, and appear to be resistant in terms of trust.
Among public services, trust increased particularly during the banking crisis and seems to be falling slightly as the health of the UK economy starts to recover, suggesting these institutions may be particularly looked to during times of economic uncertainty as they offer stability and protection. The wave of public sector cuts currently under way is likely to have implications for trust levels in the future. The high levels of trust we see in the NHS here fit with doctors being identified as the most trusted profession to tell the truth (92%), just ahead of teachers (88%), professors (80%) and judges (80%). (Sep 2009 face-to-face survey conducted by Ipsos MORI on behalf of the Royal College of Physicians).
Looking at the difference between the highest and lowest trust scores of each institution, we find unsurprisingly that banks have seen the biggest change on trust, experiencing plummeting levels of trust after the banking crisis. Charities are not far behind, in second place. The NHS, Schools, and the BBC have also seen considerable changes in levels of trust since 2003. The Armed Forces, at the opposite end of the list, have seen little change in trust, having maintained consistently high levels of trust. Political parties, tracked only twice, have also seen little change in trust, remaining among the least trusted organisations.
Diagram above indicates which demographic groups are more likely to trust each of the institutions shown.
Perhaps unsurprisingly, those who have donated to charity recently are more likely to trust charities (76% compared with 53% of non-donors). However the question remains as to whether those who are pre-disposed for other reasons to trust charities therefore make a donation on the basis of this trust, or whether those who support charities are led to trust charities more through receiving communications about their work and being more informed. Given that recent donors are more likely than non-donors to trust many other institutions, this suggests the former explanation may be more plausible. Whether trust leads to donations or donations lead to trust, this suggests that trust in charities is not sufficient for donating to charity - some non-donors do trust charities. Regular worshippers are 10 percentage points more likely than non-worshippers to trust charities a great deal, and are in general more likely to trust other institutions.
Asking the public to identify from a prompted list what is most likely to make them trust a particular charity, we find that following high standards in fundraising is the top reason identified as important for trust, selected by over half of the public among their top 5 reasons.
However the top 5 spots are dominated by reasons relating to personal contact with a charity - either oneself or through a friend or family member, or through the charity being based locally (highlighted). Endorsements by Government, a well-known company or a celebrity feature lower down the list, and advertising on television is selected by just 8% of the public. Although these may not be rationally identified as likely to lead to trust in a charity, they may still have a strong effect subconsciously on trust in an organisation through their impact on the public’s awareness of the organisation and its work.
The importance of personal contact with an organisation is shown in those who report having some experience of cancer being more likely to trust cancer charities, but not necessarily more likely to trust all charities prompted.
Different demographic groups are more likely to pick out different reasons for trusting a charity.
44% of the public saying that being long-established is likely to make them trust a charity, and when we look at trust levels against year of establishment, we find a small rise in trust among charities founded a long time ago.
Many commercial brands have used longevity as an emotional shortcut to trust and brand affinity- for example, Marks and Spencer’s recent 125 years promotion, Hovis adverts evoking over 100 years of bread making history, and ‘retro’ packaging. A long history can be used both to build perceptions of quality, and to harness the ‘powerful emotional appeal’ of the past (nVision Magic Nostalgia trend), where ‘the pleasures in life were generally simpler and healthier’. However, reminiscing about the past is not suitable for all brands: in the commercial sector, technology brands must fit with the futuristic nature of their products, while for charities set up with a specific achievement as their aim (for example, curing cancer), emphasising their history may make them seem ineffective, having taken so long to complete their mission. Where the aim is looking after children or improving patient care, being able to point to years of hard work by the organisation is more likely to build a sense of competency through experience and a constant commitment to the cause.
Having a high prompted awareness score has a small impact on trust levels, suggesting it not only matters whether the respondent has heard of the charity, but whether the charity is widely known. However, breadth of awareness is not the only relevant factor for trust.
When we ask the public about perceptions of small, medium and large charities in terms of income, we find that small charities come top in terms of being considered ‘generally trustworthy organisations’, followed by medium sized organisations, despite large and medium sized charities being more likely to be considered ‘usually quite professional in their approach’.
By contrast however, when we ask about brand specific trust of the organisations respondents are aware of, it is the large charity brands that top the list. Macmillan Cancer Support and RNLI attracted the two highest scores for ‘a great deal of trust’, at 41% and 38% respectively. This fits with recent findings by the Reputation Institute, which tested 10 charity brands in terms of reputation alongside a number of corporate brands and found that Royal National Lifeboat Institution (RNLI) achieved 95.1 out of 100, the highest score ever recorded by the institute. In general health charities score incredibly well, while some sensory impairment charities and social welfare charities also scored highly. We see a very similar picture in our Brand Attributes research, where the organisations most likely to be thought of as trustworthy among those tested are largely health or sensory impairment charities. The findings are consistent with the high trust scores seen for the NHS in general, and for doctors as a profession, and the place of cancer as the most common ‘favourite cause’ among the British public, which may suggest that these charities have a more favourable starting point for building brand trust because of their area of work.
The charities’ area of work has an impact on which groups are most likely to trust the organisation. For example, parents are more likely to trust children’s charities, but are not necessarily more likely to trust all charities.
Though active Christians are more likely to trust charities with Christian connections, they are also more likely to trust almost all charities prompted. The gap for Christian charities is generally larger however. For Christian Aid, the difference in trust levels between active Christians and those of other or no faith is particularly large, Christians being 20 percentage points more likely to trust the organisation. Although we find a correlation between being a regular worshipper and supporting international charities, we do not necessarily see higher trust among active Christians for all international charities - Oxfam is an exception.
To summarise, 5 key factors impact upon levels of trust in charities. Firstly, external events, such as negative media stories, can affect trust in charities in general and specific organisations. Charities, unlike some other institutions, are not immune to fluctuations in levels of trust. Secondly, the cause itself matters for trust- international charities tend to score lower for trust than health, sensory impairment or cancer charities, who score particularly well as organisations. Personal contact with a charity is also important, both as a reported reason for trusting a charity, and when we examine brand specific trust among demographics who are more likely to have contact with an organisation. For example, children’s charities are more trusted among parents, and cancer charities among those who have experienced cancer themselves or through a close family member or friend. Breadth of public awareness has also emerged as a key factor promoting trust in charities- widely known charities are in general more likely to be trusted than less well-known organisations. Finally, being long established as an organisation has both been identified by the public as important and shown to drive trust when we compare brand specific trust with year of establishment.
Looking at how trust relates to the way charities spend their donations, an area we know is at the top of the public’s list of concerns about charities, overall, half the public trust charities a fair amount to spend a donation wisely, and a further fifth trust charities a great deal. This measure has seen a small increase (up 11 percentage points) since September 2007, in line with growing trust in charities more generally. However, unsurprisingly perhaps, we find that donors are more trusting of charities to spend a donation wisely than non-donors: 76% of those who gave money to charity in the last 3 months trust charities a great deal or a fair amount to spend a donation wisely, compared with 50% of non-donors. Raising the point that trust alone is not sufficient to encourage a donation to charity, we find that trust in charities to spend a donation wisely is increasing among non-donors in particular. Charities can be encouraged that a lack of trust about spending is less likely to stand in the way of new donors than in previous years. Other research into barriers to giving suggests that trust in charities to spend their donations is a key measure of trust for charities, because concerns about charity spending top the list of off-putting or concerning aspects of charities, and many people over-estimate how much charities spend on administration and fundraising.
We know that experiences of fundraising and perceptions of high standards of fundraising are a driver of trust in charities, but general levels of trust also have implications for the public’s receptiveness to fundraising in future. 59% of the public recognise that charities have to spend money in advertising and marketing to raise money for their work and so that they can continue to make a difference to society, but the remaining 40% are unsure about charities’ need to fundraise. Furthermore, the chart above shows that only just over half of the public are confident that charities strive to achieve the highest professional standards at all times, and only around a third feel that charities respect their right to privacy and don’t subject them to pressure or a hard sell when fundraising. In July 2010, a fifth of the public responded ‘none of these’ when asked how they preferred to be asked for money by a charity, indicating a certain degree of hostility towards fundraising activity. This score rises among lower social grades and those under 25 and over 55.
We asked the public which two types of organisations they would be most likely to trust across a range of areas of work, prompting them with the following options: National Charity Local Charity Central Government Local Authority The NHS Companies The chart above shows the proportion of the public who picked national charities for each area of work and local charities- we see there are different areas where local charities come to the fore and where national charities are most trusted to deliver services.
The public are least likely to respond that ‘none of these’ organisations are trusted when it comes to cancer services, or services for other vulnerable groups such as disabled people or older people. Climate change, supporting victims and witnesses of crime and the environment attract the highest scores, followed by international poverty alleviation and development. This may reflect a general view that these issues are not easy to tackle, and therefore none of the organisations suggested can successfully do so. It may also link to a lack of public awareness of big charities working in these areas, although services for disabled people attracts a low score despite there being no clear charity brand “market leader” in this area of work.