This document discusses measuring reputation for charities. It provides data from surveys that show:
- Small charities are seen as more trustworthy than large charities. Only a third of the public feels their needs are taken seriously by the charities they support.
- Attributes like caring, trustworthy and honest are seen as most important for an ideal charity. Comparison of ratings show charities are often seen as less strong in these areas than an ideal charity.
- Factors like negative media, type of cause, personal contact and length of time established can impact trust. Reputation should be measured differently depending on the charity, audiences and objectives. Ongoing feedback from key audiences through various cheap methods is recommended to monitor
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
The Charity Media Monitor is a cost-effective way for charities to track their awareness and reputation amongst journalists. It surveys over 200 journalists twice a year to understand charities' effectiveness in working with the media. Subscribing charities receive detailed reports on how they are viewed by different types of journalists, along with tips to improve media relations. Annual subscription costs range from £4,500 to £6,000 depending on the charity's size and other subscriptions. The Monitor helps charities benchmark themselves against peers and identify areas to strengthen their media and PR strategies.
A user-centred design approach to creating insight-driven campaigns: the Move...CharityComms
The Movember Foundation addresses men's health issues through various initiatives and campaigns. They have grown from a small campaign in Australia to a global non-profit focused on prostate cancer, testicular cancer, and mental health/suicide prevention. Their approach is to understand men's behaviors and perspectives through research in order to design effective campaigns. They fund research, collaborate globally, and translate knowledge into action programs. Their goals are to improve health outcomes for men and get more men actively engaged in their health.
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Communicating the impact support could have using powerful real-life video st...CharityComms
Emma Dowse, heart story officer and Charlotte Rastan, journalist and copywriter, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A public service announcement (PSA) is a short advertisement broadcast on television or radio that raises awareness about public issues without charge. PSAs aim to modify public attitudes and educate the public on issues like smoking, gambling, or environmental issues. They are intended to encourage specific actions by the public that benefit society.
Push or pull | The future of engagement conference | 25 April 2018CharityComms
Tracey Pritchard, executive director of engagement, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bursting the bubble – reaching beyond established audiences | The future of e...CharityComms
Michael Laffan, digital and marketing manager and George Gurr marketing executive, British Lung Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shock tactics - a reputation minefield or a risk worth taking?CharityComms
The document discusses a shock advertising campaign by the small charity Pancreatic Cancer Action to raise awareness of pancreatic cancer symptoms and diagnosis. The campaign used provocative images and stories of patients to garner media attention. It was successful in significantly increasing awareness of pancreatic cancer and the charity's website traffic and donations, but required careful management of complaints. Overall, the campaign achieved its goal of bringing attention to the important issue of pancreatic cancer diagnosis and survival.
The Charity Media Monitor is a cost-effective way for charities to track their awareness and reputation amongst journalists. It surveys over 200 journalists twice a year to understand charities' effectiveness in working with the media. Subscribing charities receive detailed reports on how they are viewed by different types of journalists, along with tips to improve media relations. Annual subscription costs range from £4,500 to £6,000 depending on the charity's size and other subscriptions. The Monitor helps charities benchmark themselves against peers and identify areas to strengthen their media and PR strategies.
A user-centred design approach to creating insight-driven campaigns: the Move...CharityComms
The Movember Foundation addresses men's health issues through various initiatives and campaigns. They have grown from a small campaign in Australia to a global non-profit focused on prostate cancer, testicular cancer, and mental health/suicide prevention. Their approach is to understand men's behaviors and perspectives through research in order to design effective campaigns. They fund research, collaborate globally, and translate knowledge into action programs. Their goals are to improve health outcomes for men and get more men actively engaged in their health.
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Communicating the impact support could have using powerful real-life video st...CharityComms
Emma Dowse, heart story officer and Charlotte Rastan, journalist and copywriter, British Heart Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A public service announcement (PSA) is a short advertisement broadcast on television or radio that raises awareness about public issues without charge. PSAs aim to modify public attitudes and educate the public on issues like smoking, gambling, or environmental issues. They are intended to encourage specific actions by the public that benefit society.
Push or pull | The future of engagement conference | 25 April 2018CharityComms
Tracey Pritchard, executive director of engagement, Prostate Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bursting the bubble – reaching beyond established audiences | The future of e...CharityComms
Michael Laffan, digital and marketing manager and George Gurr marketing executive, British Lung Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building your reputation strategy. Keeping your reputation spotless conferenc...CharityComms
This document outlines Telefónica UK's four-key elements of its corporate reputation strategy: 1) Issues Management to defend its reputation from daily issues, 2) Social Media Engagement, 3) Proactive PR with a regular flow of news, and 4) Campaigning "Outside-In" to reflect news agendas on topics like digital skills, data privacy, and youth unemployment. The strategy involves daily opportunity spotting, campaign planning, coalition building, and creating big media moments to build positive sentiment.
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...CharityComms
This document discusses how the RSPCA manages its reputation during campaigns. It notes that the RSPCA is generally well-liked for being active in helping animals, being trustworthy, and having 190 years of experience. However, some dislike it for being authoritarian when prosecuting cases or perceived as too political. The RSPCA uses various tools like SEO, social media monitoring and reporting, as well as processes like call rota and crisis fundraising appeals to manage its reputation. It provides examples of when reputation management worked well during a seal storm surge and campaigns, as well as times it did not work as well, such as during a sensitive weekend. The document emphasizes the importance of education, evidence, partners, speed and ag
Developing a brand to support and strengthen your reputation. Keeping your re...CharityComms
The document discusses branding and reputation for charities. It notes that while charities do many good things, one mistake can overshadow the rest. A strong brand projects an organization's values and goals to build trust. The document provides advice on developing a brand including focusing on the audience and their needs, clearly communicating what the organization does and why, and managing reputation proactively to ensure mistakes don't damage the brand. It stresses the importance of reputation for an organization's goals and longevity.
Please don't feed the trolls. Keeping your reputation spotless conference, 21...CharityComms
This document provides information about different types of internet trolls and how to respond to them. It identifies 8 main breeds of trolls: the Lost Troll, Lesser-spotted Bored Troll, Common Bored Troll, Anxious Troll, Drunk Troll, Paid Troll, Grudge Troll, and Stalker Troll. Each breed is described in terms of their habitat, behaviors, warnings, and recommended tactics for responding without escalating the situation. The document advises understanding a troll's motivations, identifying their breed, tailoring responses appropriately, and diverting conversations away from trolls to prevent making the situation worse.
Key interview strategies for keeping the media onside. Keeping your reputatio...CharityComms
The document discusses strategies for experts to effectively engage with the media, including developing key messages, practicing interview skills, and learning protocols. It focuses on constructing concise "newslines," displaying optimal on-air characteristics, and handling challenging questions and situations through case studies and simulations. The training also provides guidance on selecting spokespeople and becoming a valued information source for journalists.
Managing your reputation from the inside out. Keeping your reputation spotles...CharityComms
Emma Wilson, internal communications manager, David Hamilton, head of public relations and engagement, Douglas Dowell, PR and engagement officer Action for Children
Using celebrities to enhance and protect your reputation. Keeping your reputa...CharityComms
This document discusses how to effectively use celebrities to promote and protect a charity's reputation. It provides advice on selecting celebrities that align with the charity's brand, managing the relationship to minimize risks, and leveraging celebrities' platforms to spread the charity's message. The document also offers guidance on how to handle potential "scandals", including assessing the severity, the celebrity's role with the charity, and having a plan to graciously distance the charity if needed to protect its reputation and objectives.
The document discusses research conducted by nfpSynergy on public perceptions of charities. Some key findings include:
1) The public have a mix of understanding and misunderstanding when it comes to charities - they are reasonably well-informed but also have some misconceptions.
2) Trust, finances, fundraising techniques, and ideal characteristics of charities were all topics covered in the research.
3) When it comes to addressing misperceptions, charities should identify and focus on correcting the most important ones for their key audiences, and ensure the outcome is worth the effort.
Public Perceptions of Charity Professionalism& Barriers to GivingnfpSynergy
The document reports on a survey conducted in July 2010 that examined public perceptions of charity professionalism and barriers to giving in Britain. The survey found that an increasing number of supporters think charities strive for professionalism. It also found that over-persistent fundraising was most off-putting to donors aged 25-34, women, and non-donors. Bad publicity was particularly off-putting for those over 65 years old, while those under 35 wanted more understanding of what a charity does.
Public perceptions of GDPR and the lessons for communicators | Is your charit...CharityComms
Jo Fischl, head of public audiences research, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses audience segmentation for charities in Great Britain. It presents the CAM segmentation model which divides donors into 6 main segments based on their attitudes, motivations and behaviors related to charitable giving. One of the segments is "Super Doers" who are highly engaged in volunteering, campaigning and community involvement with charities. They are distinguished by their high levels of activity across all forms of charitable engagement. Personal experience with charities is the main driver of their trust and decision to support particular causes.
Attitudes and Action: How do young people understand and engage with voluntee...CharityComms
This document discusses attitudes towards and engagement in volunteering among young people in Britain. It finds that while overall volunteering levels have remained steady, younger people increasingly volunteer. Young volunteers are motivated by both intrinsic desires to help causes and communities as well as extrinsic benefits like skills development. However, many young people face barriers like time pressures and a lack of confidence. The document recommends that organizations define clear roles, offer flexibility, emphasize both intrinsic and extrinsic benefits, and directly ask young people to volunteer in order to better engage this group.
The document discusses levels of trust in different institutions according to public opinion polls. Charities rank 7th in levels of trust but trust has declined recently. Factors that influence trust in charities include personal contact with a charity, a charity's adherence to fundraising standards, its cause area and size. Trust is important for charities as it influences willingness to donate and perceptions of how donations will be used.
A presentation by nfpSynergy looking at the volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next. Download our presentation 'The 21st Century Volunteer on our website (http://www.nfpsynergy.net)
The document provides tips for charities to improve their relationships with the media and make their PR and media work more effective. It discusses how journalists view charities and their expectations. Successful strategies identified include understanding journalists' needs, having targeted outreach, focusing on local and personal stories with human faces, and providing additional materials to support stories. The Race for Life campaign is highlighted as an example of a highly successful media campaign.
Dawson bo a - nfp synergy, michele madden and jennifer sheaCharityComms
This document discusses measuring the success of brand repositioning for charities and non-profits. It provides examples of awareness levels over time for organizations that underwent rebrands, such as Age UK and Arthritis Research UK, which saw increased awareness after merging and rebranding. The document also outlines key steps for measuring brand health, including identifying target audiences, mapping their brand journey, selecting appropriate key performance indicators, and ensuring measures are proportionate to spending. Communicating results to stakeholders is important to influence organizational behavior.
nfpSynergy Scottish charity research - awareness levels, what MSPs think, and...nfpSynergy
A presentation looking at which charities have the highest awareness in Scotland, how the Scottish charity sector compares to the UK as a whole, what charities can do to impress MSPs, and more results from our Scottish research.
Supporter Engagement - what's it worth?MrStevenDodds
Bespoke research by Harvest and Boy on a Beach exploring the theoretical concept of 'supporter engagement' from the supporter's perspective, demonstrating its potential benefits to charities and non-profits.
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building your reputation strategy. Keeping your reputation spotless conferenc...CharityComms
This document outlines Telefónica UK's four-key elements of its corporate reputation strategy: 1) Issues Management to defend its reputation from daily issues, 2) Social Media Engagement, 3) Proactive PR with a regular flow of news, and 4) Campaigning "Outside-In" to reflect news agendas on topics like digital skills, data privacy, and youth unemployment. The strategy involves daily opportunity spotting, campaign planning, coalition building, and creating big media moments to build positive sentiment.
Protecting your reputation during hard-hitting campaigns. Keeping your reputa...CharityComms
This document discusses how the RSPCA manages its reputation during campaigns. It notes that the RSPCA is generally well-liked for being active in helping animals, being trustworthy, and having 190 years of experience. However, some dislike it for being authoritarian when prosecuting cases or perceived as too political. The RSPCA uses various tools like SEO, social media monitoring and reporting, as well as processes like call rota and crisis fundraising appeals to manage its reputation. It provides examples of when reputation management worked well during a seal storm surge and campaigns, as well as times it did not work as well, such as during a sensitive weekend. The document emphasizes the importance of education, evidence, partners, speed and ag
Developing a brand to support and strengthen your reputation. Keeping your re...CharityComms
The document discusses branding and reputation for charities. It notes that while charities do many good things, one mistake can overshadow the rest. A strong brand projects an organization's values and goals to build trust. The document provides advice on developing a brand including focusing on the audience and their needs, clearly communicating what the organization does and why, and managing reputation proactively to ensure mistakes don't damage the brand. It stresses the importance of reputation for an organization's goals and longevity.
Please don't feed the trolls. Keeping your reputation spotless conference, 21...CharityComms
This document provides information about different types of internet trolls and how to respond to them. It identifies 8 main breeds of trolls: the Lost Troll, Lesser-spotted Bored Troll, Common Bored Troll, Anxious Troll, Drunk Troll, Paid Troll, Grudge Troll, and Stalker Troll. Each breed is described in terms of their habitat, behaviors, warnings, and recommended tactics for responding without escalating the situation. The document advises understanding a troll's motivations, identifying their breed, tailoring responses appropriately, and diverting conversations away from trolls to prevent making the situation worse.
Key interview strategies for keeping the media onside. Keeping your reputatio...CharityComms
The document discusses strategies for experts to effectively engage with the media, including developing key messages, practicing interview skills, and learning protocols. It focuses on constructing concise "newslines," displaying optimal on-air characteristics, and handling challenging questions and situations through case studies and simulations. The training also provides guidance on selecting spokespeople and becoming a valued information source for journalists.
Managing your reputation from the inside out. Keeping your reputation spotles...CharityComms
Emma Wilson, internal communications manager, David Hamilton, head of public relations and engagement, Douglas Dowell, PR and engagement officer Action for Children
Using celebrities to enhance and protect your reputation. Keeping your reputa...CharityComms
This document discusses how to effectively use celebrities to promote and protect a charity's reputation. It provides advice on selecting celebrities that align with the charity's brand, managing the relationship to minimize risks, and leveraging celebrities' platforms to spread the charity's message. The document also offers guidance on how to handle potential "scandals", including assessing the severity, the celebrity's role with the charity, and having a plan to graciously distance the charity if needed to protect its reputation and objectives.
The document discusses research conducted by nfpSynergy on public perceptions of charities. Some key findings include:
1) The public have a mix of understanding and misunderstanding when it comes to charities - they are reasonably well-informed but also have some misconceptions.
2) Trust, finances, fundraising techniques, and ideal characteristics of charities were all topics covered in the research.
3) When it comes to addressing misperceptions, charities should identify and focus on correcting the most important ones for their key audiences, and ensure the outcome is worth the effort.
Public Perceptions of Charity Professionalism& Barriers to GivingnfpSynergy
The document reports on a survey conducted in July 2010 that examined public perceptions of charity professionalism and barriers to giving in Britain. The survey found that an increasing number of supporters think charities strive for professionalism. It also found that over-persistent fundraising was most off-putting to donors aged 25-34, women, and non-donors. Bad publicity was particularly off-putting for those over 65 years old, while those under 35 wanted more understanding of what a charity does.
Public perceptions of GDPR and the lessons for communicators | Is your charit...CharityComms
Jo Fischl, head of public audiences research, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses audience segmentation for charities in Great Britain. It presents the CAM segmentation model which divides donors into 6 main segments based on their attitudes, motivations and behaviors related to charitable giving. One of the segments is "Super Doers" who are highly engaged in volunteering, campaigning and community involvement with charities. They are distinguished by their high levels of activity across all forms of charitable engagement. Personal experience with charities is the main driver of their trust and decision to support particular causes.
Attitudes and Action: How do young people understand and engage with voluntee...CharityComms
This document discusses attitudes towards and engagement in volunteering among young people in Britain. It finds that while overall volunteering levels have remained steady, younger people increasingly volunteer. Young volunteers are motivated by both intrinsic desires to help causes and communities as well as extrinsic benefits like skills development. However, many young people face barriers like time pressures and a lack of confidence. The document recommends that organizations define clear roles, offer flexibility, emphasize both intrinsic and extrinsic benefits, and directly ask young people to volunteer in order to better engage this group.
The document discusses levels of trust in different institutions according to public opinion polls. Charities rank 7th in levels of trust but trust has declined recently. Factors that influence trust in charities include personal contact with a charity, a charity's adherence to fundraising standards, its cause area and size. Trust is important for charities as it influences willingness to donate and perceptions of how donations will be used.
A presentation by nfpSynergy looking at the volunteering in the UK, including detailed data from our research, and some suggestions for where volunteering could go next. Download our presentation 'The 21st Century Volunteer on our website (http://www.nfpsynergy.net)
The document provides tips for charities to improve their relationships with the media and make their PR and media work more effective. It discusses how journalists view charities and their expectations. Successful strategies identified include understanding journalists' needs, having targeted outreach, focusing on local and personal stories with human faces, and providing additional materials to support stories. The Race for Life campaign is highlighted as an example of a highly successful media campaign.
Dawson bo a - nfp synergy, michele madden and jennifer sheaCharityComms
This document discusses measuring the success of brand repositioning for charities and non-profits. It provides examples of awareness levels over time for organizations that underwent rebrands, such as Age UK and Arthritis Research UK, which saw increased awareness after merging and rebranding. The document also outlines key steps for measuring brand health, including identifying target audiences, mapping their brand journey, selecting appropriate key performance indicators, and ensuring measures are proportionate to spending. Communicating results to stakeholders is important to influence organizational behavior.
nfpSynergy Scottish charity research - awareness levels, what MSPs think, and...nfpSynergy
A presentation looking at which charities have the highest awareness in Scotland, how the Scottish charity sector compares to the UK as a whole, what charities can do to impress MSPs, and more results from our Scottish research.
Supporter Engagement - what's it worth?MrStevenDodds
Bespoke research by Harvest and Boy on a Beach exploring the theoretical concept of 'supporter engagement' from the supporter's perspective, demonstrating its potential benefits to charities and non-profits.
What role does PR have in addressing the charity trust shortfall? PR in the d...CharityComms
Karen Barker, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses a workshop on how charities can build trust with the public. It outlines that while most of the public think charities improve lives, many feel the behavior of large charities has damaged the sector's reputation. Recent scandals are noted that have affected trust. Efforts by the sector to address issues through fundraising regulation and transparency are mentioned. A narrative is presented to communicate charities' positive impact and the role of transparency. Next steps discussed include implementing the narrative and addressing underlying causes of mistrust rather than just communications.
Charities are working to rebuild public trust and address concerns about transparency and their operations. Recent research identified key issues including frustration with aggressive fundraising, a desire for greater transparency around spending, and concerns that CEO pay is too high. In response, charities are coordinating messaging, establishing new regulatory bodies, and emphasizing their collective impact. Initiatives to promote understanding include a public-facing website explaining how charities work, factsheets for journalists, and a communications toolkit for charities. The goal is to acknowledge public concerns and shift the narrative to focus on beneficiaries rather than institutions.
Mythbusters - Why Conventional Fundraising Wisdom is WrongDamian O'Broin
This document discusses three myths about fundraising and philanthropy:
1) Sending thank you letters to donors is a waste of time. However, several studies and organizations found increased donations when thank you letters were sent.
2) You can't replicate a viral fundraising campaign like the ice bucket challenge. While difficult, the document provides tips for developing a campaign that could also go viral with proper resources, culture, patience, tools, and strategies.
3) Germany is the best football team in the world. This myth is busted, as Germany cannot claim this title absolutely.
Artez australia seminar july 2010 sharePhilip King
This document provides tips and case studies for online fundraising. It discusses how people are more interested in donating online but many have not done so before. It emphasizes that people give to other people and sharing stories online can encourage donations. Case studies show that identifying "sneezer" super fundraisers who inspire others and asking people to fundraise in groups can significantly increase donations and participation in fundraising campaigns. Testing and optimizing digital campaigns is important to improve conversion rates from visitors to donors.
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Similar to Can you measure reputation? Keeping your reputation spotless conference, 21 May 2014. (20)
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Campaigning with the Conservatives: What’s worked, what hasn’t, and what we’r...CharityComms
This document discusses Mind's campaigning efforts over the past decade under successive Conservative governments in the UK. It outlines key moments like the launch of Time to Change to reduce stigma, the Mental Health Act in 2012 establishing parity between mental and physical health, and waiting time standards in 2014. It notes Mind's heavy investment in influencing the 2015 general election which led to improved party platforms. While progress has been made, more still needs to be done. The document emphasizes collaboration, a non-partisan social movement approach, using economic arguments and lived experience, and working across parties to influence decision makers and improve mental health services.
The document announces an upcoming event hosted by the Scotland Networking Group focused on internal communications, culture change, and collaboration to create happier teams. It provides the date and topic of the event and directs readers to the CharityComms website for slides from past events, information on upcoming events, and an overview of the organization's activities.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
The Power of Community Newsletters: A Case Study from Wolverton and Greenleys...Scribe
YOU WILL DISCOVER:
The engaging history and evolution of Wolverton and Greenleys Town Council's newsletter
Strategies for producing a successful community newsletter and generating income through advertising
The decision-making process behind moving newsletter design from in-house to outsourcing and its impacts
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3. 28%
56%
0%
20%
40%
60%
80%
100%
Nov 03
(Paper*)
Sep-06 Jul-07 Jul-08 Nov-08 Jul-09 Jan-10 Jan-11 Jul-11 May-12 May-13 Apr-14
FRSB/ The Fundraising Standards Board (FRSB) Charities
Dip in trust for charities
“Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column,
how much trust you have in each of the bodies” A great deal or quite a lot
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, April 14, nfpSynergy 3
5. 35%
46%
55%
Large charities Medium sized charities Small charities
‘From the following statements, please indicate whether you think each applies to any of the following organisations’
They are generally trustworthy organisations
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, April 2014, nfpSynergy
Smaller charities have a trust advantage
5
6. 13%
9% 9%
52%
24%
5%
26%
20%
12%
17%
41%
11%
71%
62%
39%
8%
13%
43%
They are usually run
by volunteers
They usually focus
their work in one
region/area
They are usually a bit
amateurish in their
approach
Their chief executive
is usually paid
around £100,000 a
year
Their chief executive
is usually paid
around £50,000 a
year
Their chief executive
is usually a volunteer
Large charities Medium sized charities Small charities
‘From the following statements, please indicate whether you think each applies to any of the following organisations’
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, April 2014, nfpSynergy
Higher salaries are expected of large
charities’ CEOs
6
7. Larger charities are seen as wasteful
39%
30%
37%
32%
51%
40%
33%
25%
45%
25%
34% 32%
22%
60%
14%
They often duplicate each
other's activities
They should merge to cut
costs and avoid overlap
They should be able to
deliver public services
They are good at
understanding the needs
of the people they exist
to help
They are often wasteful
in how they spend money
Large charities Medium sized charities Small charities
‘From the following statements, please indicate whether you think each applies to any of the following organisations’
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, April 2014, nfpSynergy 7
8. Only a third of the public feels their needs are
taken seriously by charities they support
‘Thinking about the charities you regularly support, please indicate to what extent you agree with each of the following
statements’ Slightly Agree + Strongly Agree
8
Base: Those who support charities among 1000 adults 16+, Britain
Source: Charity Awareness Monitor, July 13, nfpSynergy
15%
34%
35%
48%
58%
I have on occasion wanted to
complain to a charity about
how I am treated as a
supporter
I feel that charities take my
wishes and needs as a
supporter seriously
I feel I get too many appeals
or newsletters from the
charities I support
From what I see charities
strive to achieve the highest
professional standards at all
times
I would recommend the
charities I support to other
people
9. Top 20 ideal charity attributes
19%
21%
23%
23%
24%
26%
27%
28%
29%
35%
38%
38%
38%
40%
41%
46%
48%
51%
64%
67%
Fair
Sympathetic
Positive
Informative
Focused
Campaigning
Inspiring
Reputable
Professional
Passionate
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Nov-13
“Listed below are a number of words that could be used to describe a charity or not for profit organisation. Please
choose up to 10 words that you think describe your IDEAL charity…”
Base: 3,000 adults 18+, Britain
Source: Brand Attributes, Nov 13, nfpSynergy 9
10. Next ideal charity attributes
“Listed below are a number of words that could be used to describe a charity or not for profit organisation. Please
choose up to 10 words that you think describe your IDEAL charity…”
1%
1%
1%
2%
3%
4%
4%
5%
5%
6%
6%
7%
8%
9%
10%
10%
10%
11%
13%
14%
17%
17%
Boring
Greedy / Rich
Exclusive
Conservative
Cautious
Authoritative
Traditional
Outspoken
Modern
Bold / Direct
Inclusive
Dynamic
Heroic
Challenging
Innovative
Visionary
Independent
Ambitious
Responsive
Empowering
Established
Practical
Generous
Nov-13
Base: 3,000 adults 18+, Britain
Source: Brand Attributes, Nov 13, nfpSynergy 10
11. Comparison of ratings
Ideal charity
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Ideal Charity
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: All those aware of charity x (970) among 3,000 adults 18+, Britain, Nov 2013 11
12. Comparison of ratings
Ideal charity, average charity score
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Ideal Charity
Average
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: 3,000 adults 18+, Britain, Nov 2013 12
13. Comparison of ratings
Ideal charity, ideal in environment & conservation
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate Ideal Charity
Environment and
Conservation
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: All those aware of charity x (970) among 3,000 adults 18+, Britain, Nov 2013 13
14. Comparison of ratings
Ideal charity, ideal in environment & conservation, ideal in child
welfare
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Approachable
Effective / Cost-effective
Helpful
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Ideal Charity
Environment and
Conservation
Child Welfare
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: Multiple bases among 3,000 adults 18+, Britain, Nov 2013 14
15. Comparison of ratings
Ideal charity, ideal in environment & conservation, average charity
score
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Ideal Charity
Environment and
Conservation
Average
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: All those aware of charity x (970) among 3,000 adults 18+, Britain, Nov 2013 15
16. Comparison in Environment & Conservation
Charity x ratings against the Top 10 “ideal charity” adjectives for
Environment & Conservation
24%
25%
27%
30%
30%
32%
34%
41%
42%
25%
Helpful
Effective / Cost-effective
Campaigning
Friendly / Welcoming
Approachable
Honest
Determined / Dedicated
Trustworthy
Accountable
Caring / Compassionate
Environment and
Conservation
Charity x
Source: Brand Attributes, nfpSynergy
Base: All those aware of Charity x (970) among 3,000 adults 18+, Britain, Nov 2013
“Please choose up to 10 words in each column that you think best describes”
16
17. Comparison of ratings
Ideal charity, ideal in environment & conservation, average charity
score and charity x score
38%
38%
40%
41%
46%
48%
51%
64%
67%
38%
Helpful
Effective / Cost-effective
Approachable
Supportive
Accountable
Friendly / Welcoming
Determined / Dedicated
Honest
Trustworthy
Caring / Compassionate
Ideal Charity
Environment and
Conservation
Charity x
Average
“Please choose up to 10 words in each column that you think best describes…”
Source: Brand Attributes, nfpSynergy
Base: All those aware of charity x (970) among 3,000 adults 18+, Britain, Nov 2013 17
18. Charity y Top 20 attributes
By Current/Potential Support
Conservative
Positive
Sympathetic
Inspiring
Practical
Approachable
Passionate
Helpful
Professional
Campaigning
Determined / Dedicated
Friendly / Welcoming
Honest
Heroic
Trustworthy
Reputable
Supportive
Caring / Compassionate
Established
Traditional
Potential Support
Current Support
“Please choose up to 10 words that you think describe Charity y/ From the list below please tick those charities you would
consider yourself to be a supporter of (irrespective of whether you have given them money or time recently)?”
Source: Brand Attributes, nfpSynergy
Base: All those aware of Charity Y (1,034) and answering among 3,000 adults 18+, Britain, Nov 2013 18
19. Key drivers of trust for charities
TrustExternal
events
Type of cause
Personal
contact with
the
organisation
Length of
establishment
Breadth of
public
awareness
- Negative media
stories
+ Health, cancer
- International
+ Contacted the charity or know
someone who has
- Had negative experience
+ Well-known
- Niche
+ Long-established
- New organisation
19
20. Reputation measures will vary
• Your organisation
• Your audiences
• Your aims and objectives
• Your performance
20
21. How to measure?
• Who are your key audiences?
• What is your relationship with them?
• How do you find out what they think?
21
22. How and when
• Frequency - listen as often as possible
o Continuous feedback - identify the five key questions you would like everyone to
answer
• Use cheap measures – google analytics can tell you a lot, properly
monitor complaints (topics, numbers, strength), talk to people
• Monitor the spaces that your key audiences operate in (eg social
media, local group network or staff meeting)
• Keep it simple - the best and worst people would say about you
• Stakeholder audits – if you can, take the temperature of all your key
audiences
22
23. What to bear in mind
• Before
o Make a plan and be active in your monitoring – don’t wait for a crisis
o All monitoring/measurement should be proportionate
o There are ways of doing it whatever your budget
o Make use of all research/channels
o Be aware of any barriers that may be specific to your audiences
• During
o Don’t dismiss anything you hear until you’ve investigated
o Be aware of your prejudices and pre-formed ideas
o Ensure you are listening to the most important not just the loudest
• After
o Have regular review milestones
o Act on the findings where appropriate (and quickly)
o Show/tell people that you’ve heard them
23
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