The document discusses strategies for fundraising during an economic recession based on a presentation by Daryl Upsall and Diana Ruano. It notes that data on the impact of recessions on charitable giving is contradictory. It recommends that charities identify and focus on retaining core donors through tools like telephone communication, while being realistic about donor expectations during difficult economic times.

1. How to make sure your donor continues to love you in good times and in bad Daryl Upsall and Diana Ruano

10. =mc Global Fundraising Confidence Survey for IFC This report analyses the responses to a global online survey undertaken over 5 days by the Management Centre (=mc) as part of the IFC conference in October 2008. It was analysed by =mc’s knowledge management expert David Segal.

12. =mc Global Fundraising Confidence Survey for IFC

13. =mc Global Fundraising Confidence Survey for IFC

23. Sounds familiar? What is going on in Spain? Is there reliable data available?

24. Recession and Impacts on Fundraising What do we think will happen?

26. Fundraising Techniques

39. Use of the telephone in donor relationship management “ Appreciation can make a day--even change a life, Your willingness to put it into words is all that is necessary.” Margaret Cousins

48. “ When we recognize that a better word for fundraising is "friend raising," we open limitless doors to creativity in support of our causes.” Sue Vineyard

49. Facing the fundraising challenges of the global economic crisis “ In good times and bad, we know that people give because you meet needs, not because you have needs.” Kay Sprinkel Grace

61. “ The only thing we have to fear is fear itself” Franklin D. Roosevelt, Inaugural Address, March 4, 1933,

62. Let’s raise some money

63. ¡¡Gracias!!

64. Calle Caleruega 67 Piso 2 Madrid 28033 Spain Tel: +34 91 829 0772 Mob: +34 647 450 194 Fax: +34 91 302 0214 Email: [email_address] Web: www.darylupsall.com contact: [email_address]