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Volunteering Trend Data
September 2017 with data up to August 2017
2
Chart 1: The highlights of our latest volunteering
research
• Overall volunteering levels are fairly stable; however, individual waves show volatility, possibly due to a season increase
over the summer.
• The most interesting changes appear to be over age group and gender.
• Chart 3 show that 16-34 year old men are now one of the most likely groups to volunteer (peaking at 39% in 2014)
closely followed by women in the same age group. The volatility of these figures means that frequent tracking is
needed.
• Our most significant finding is in Chart 5. This shows the moving average for 16-24 and 25-35 year olds. While
volunteering in 16-24 year old started rising in 2009/10, volunteering in 25-34 year olds started rising 2-3 years later.
• While volunteering in 16-24 year olds peaked in 2013/4, the moving average suggests that volunteering in 25-34 year
olds is only now peaking.
• Is it possible that those who volunteered at school and university in their youth are continuing those habits as they get
older? This would be very good news if it’s the case.
• The less encouraging data is shown in Chart 13. Volunteering levels in both 45-54 year olds and 55-64 year olds have
declined between 2012 and 2017. These age groups are those for whom no major initiatives exist to encourage
volunteering.
3
19%
16%
22%
19%
22%
20%
Volunteered (telephone) Volunteered (online)
Chart 2: Volunteering over time from 2003 to
2017
Source: Charity Awareness Monitor, 2004 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain
Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone
and online surveys)
4
17%
19%
21%
22%
14%
25%
16%
39%
20%
24%
37%
31%
27%
Males Females 16-34 Males
16-34 Females Linear (Males) Linear (Females)
Chart 3: Volunteering over time – gender balance
including young men and women
Source: Charity Awareness Monitor, 2003-2014, nfpSynergy | Base: 1,000 adults 16+, Britain
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone
and online surveys)
5
Chart 4: Volunteering from 2004 – increase in 16-24
year old volunteering
Source: Charity Awareness Monitor, 2012 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes
15%
33%
29%
16-24 year olds Expon. (16-24 year olds)
6
Chart 5: Volunteering from 2004 showing moving
averages from 16-24 and 25-34 year olds
33%
26…
Oct 04 July 05 May 06 Jun 07 Jun 08 Jun 09 Jun 10 Sep 11 Sep 12 Sep 13 Jan 15 Oct 15 Mar 17
16-24 year olds 25-34 year olds
10 per. Mov. Avg. (16-24 year olds) 10 per. Mov. Avg. (25-34 year olds)
Source: Charity Awareness Monitor, 2012 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes
7
The demographic profile of volunteers over time
8
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
Base: 12,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2014 - 2017, nfpSynergy
Chart 6: Proportion who have given time as a
volunteer in the last three months (2014 – 2017)
21% 20% 21%
30%
19% 19% 17%
30%
22%
18%
14% 16%
24%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+
9
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Telephone and online surveys)
Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2012, nfpSynergy
21% 19%
22%
27%
21%
17% 18%
24%
19%
16%
20%
22%
24% 25%
10%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
Chart 7: Proportion who have given time as a
volunteer in the last three months (2012)
10
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
23%
20%
25%
29%
21%
18%
22%
33%
20% 20%
16%
21%
26% 26%
15%
Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last
3 mths
Not
given
Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2013, nfpSynergy
Chart 8: Proportion who have given time as a
volunteer in the last three months (2013)
11
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
23% 24%
23%
35%
21% 20% 20%
31%
29%
18%
14%
17%
30%
28%
12%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2014, nfpSynergy
Chart 9: Proportion who have given time as a
volunteer in the last three months (2014)
12
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
21%
19%
22%
31%
18%
16%
19%
25%
22%
19%
16% 15%
24%
25%
10%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
Base: 4,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2015, nfpSynergy
Chart 10: Proportion who have given time as a
volunteer in the last three months (2015)
13
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
22% 22% 21%
34%
19%
21%
16%
32%
30%
19%
12%
15%
22%
27%
10%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
Base: 4,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2016, nfpSynergy
Chart 11: Proportion who have given time as a
volunteer in the last three months (2016)
14
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Online surveys)
20% 20% 20%
29%
18%
19%
15%
30%
20%
17%
14% 15%
23%
25%
9%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
Base: 2,000 adults 16+, Britain | Source: Charity Awareness Monitor, Jan – Apr 2017 nfpSynergy
Chart 12: Proportion who have given time as a
volunteer in the last three months (Jan – Aug 2017)
15
“Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?”
Yes (Telephone and online surveys)
Base: 5,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2012 & 2017, nfpSynergy
21%
19%
22%
27%
21%
17% 18%
24%
19%
16%
20% 22%
24% 25%
10%
20%
20% 20%
29%
18% 19%
15%
30%
20%
17%
14%
15%
23%
25%
9%
Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given
last 3
mths
Not
given
2012 2017
Chart 13: Proportion who have given time as a
volunteer in the last three months - 2012 vs 2017
By age, gender, social class and donation habits
16
“Have you given time as a volunteer in the last three months, to a charity or other organisation,or in your local community?”
Yes (Telephone and online surveys)
Source: Charity Awareness Monitor, 2012 & 2017, nfpSynergy | Base: 2,000 adults 16+, Britain
21%
20%
22%
23%
20%
25%
23%
23% 21% 21%
24%
19% 20%
28%
24% 23%
27%
29%
40%
19%19%
19%
17%
23%
16%
25%
16%
21%
17%
18%
21%
20%
26%
38%
24%
27%
31% 30%
37%
15%
Total NW NE/
York &
Humb
Mids East Lond SE SW/
Wales
Scot Mrrd/
Civil/
Living…
Sngl/
Wid/
Div/…
Tab
Daily
Mid
Mrkt
Daily
Broad-
sheet
Daily
Local/
Free
Mid
Mrkt
Daily…
Broad-
sheet
Daily…
Local/
Free
Online
Reg
Wrsp
Not
Reg
Wrsp
2012 2017
Chart 14: Proportion who have given time as a
volunteer in the last three months – 2012 vs 2017
By region, marriage status, newspaper reader and worshipper
17
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Volunteering Trend Data

  • 1. Volunteering Trend Data September 2017 with data up to August 2017
  • 2. 2 Chart 1: The highlights of our latest volunteering research • Overall volunteering levels are fairly stable; however, individual waves show volatility, possibly due to a season increase over the summer. • The most interesting changes appear to be over age group and gender. • Chart 3 show that 16-34 year old men are now one of the most likely groups to volunteer (peaking at 39% in 2014) closely followed by women in the same age group. The volatility of these figures means that frequent tracking is needed. • Our most significant finding is in Chart 5. This shows the moving average for 16-24 and 25-35 year olds. While volunteering in 16-24 year old started rising in 2009/10, volunteering in 25-34 year olds started rising 2-3 years later. • While volunteering in 16-24 year olds peaked in 2013/4, the moving average suggests that volunteering in 25-34 year olds is only now peaking. • Is it possible that those who volunteered at school and university in their youth are continuing those habits as they get older? This would be very good news if it’s the case. • The less encouraging data is shown in Chart 13. Volunteering levels in both 45-54 year olds and 55-64 year olds have declined between 2012 and 2017. These age groups are those for whom no major initiatives exist to encourage volunteering.
  • 3. 3 19% 16% 22% 19% 22% 20% Volunteered (telephone) Volunteered (online) Chart 2: Volunteering over time from 2003 to 2017 Source: Charity Awareness Monitor, 2004 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone and online surveys)
  • 4. 4 17% 19% 21% 22% 14% 25% 16% 39% 20% 24% 37% 31% 27% Males Females 16-34 Males 16-34 Females Linear (Males) Linear (Females) Chart 3: Volunteering over time – gender balance including young men and women Source: Charity Awareness Monitor, 2003-2014, nfpSynergy | Base: 1,000 adults 16+, Britain “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone and online surveys)
  • 5. 5 Chart 4: Volunteering from 2004 – increase in 16-24 year old volunteering Source: Charity Awareness Monitor, 2012 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes 15% 33% 29% 16-24 year olds Expon. (16-24 year olds)
  • 6. 6 Chart 5: Volunteering from 2004 showing moving averages from 16-24 and 25-34 year olds 33% 26… Oct 04 July 05 May 06 Jun 07 Jun 08 Jun 09 Jun 10 Sep 11 Sep 12 Sep 13 Jan 15 Oct 15 Mar 17 16-24 year olds 25-34 year olds 10 per. Mov. Avg. (16-24 year olds) 10 per. Mov. Avg. (25-34 year olds) Source: Charity Awareness Monitor, 2012 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes
  • 7. 7 The demographic profile of volunteers over time
  • 8. 8 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) Base: 12,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2014 - 2017, nfpSynergy Chart 6: Proportion who have given time as a volunteer in the last three months (2014 – 2017) 21% 20% 21% 30% 19% 19% 17% 30% 22% 18% 14% 16% 24% Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+
  • 9. 9 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone and online surveys) Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2012, nfpSynergy 21% 19% 22% 27% 21% 17% 18% 24% 19% 16% 20% 22% 24% 25% 10% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Chart 7: Proportion who have given time as a volunteer in the last three months (2012)
  • 10. 10 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) 23% 20% 25% 29% 21% 18% 22% 33% 20% 20% 16% 21% 26% 26% 15% Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2013, nfpSynergy Chart 8: Proportion who have given time as a volunteer in the last three months (2013)
  • 11. 11 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) 23% 24% 23% 35% 21% 20% 20% 31% 29% 18% 14% 17% 30% 28% 12% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Base: 3,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2014, nfpSynergy Chart 9: Proportion who have given time as a volunteer in the last three months (2014)
  • 12. 12 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) 21% 19% 22% 31% 18% 16% 19% 25% 22% 19% 16% 15% 24% 25% 10% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Base: 4,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2015, nfpSynergy Chart 10: Proportion who have given time as a volunteer in the last three months (2015)
  • 13. 13 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) 22% 22% 21% 34% 19% 21% 16% 32% 30% 19% 12% 15% 22% 27% 10% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Base: 4,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2016, nfpSynergy Chart 11: Proportion who have given time as a volunteer in the last three months (2016)
  • 14. 14 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Online surveys) 20% 20% 20% 29% 18% 19% 15% 30% 20% 17% 14% 15% 23% 25% 9% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given Base: 2,000 adults 16+, Britain | Source: Charity Awareness Monitor, Jan – Apr 2017 nfpSynergy Chart 12: Proportion who have given time as a volunteer in the last three months (Jan – Aug 2017)
  • 15. 15 “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes (Telephone and online surveys) Base: 5,000 adults 16+, Britain | Source: Charity Awareness Monitor, 2012 & 2017, nfpSynergy 21% 19% 22% 27% 21% 17% 18% 24% 19% 16% 20% 22% 24% 25% 10% 20% 20% 20% 29% 18% 19% 15% 30% 20% 17% 14% 15% 23% 25% 9% Total M F AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Given last 3 mths Not given 2012 2017 Chart 13: Proportion who have given time as a volunteer in the last three months - 2012 vs 2017 By age, gender, social class and donation habits
  • 16. 16 “Have you given time as a volunteer in the last three months, to a charity or other organisation,or in your local community?” Yes (Telephone and online surveys) Source: Charity Awareness Monitor, 2012 & 2017, nfpSynergy | Base: 2,000 adults 16+, Britain 21% 20% 22% 23% 20% 25% 23% 23% 21% 21% 24% 19% 20% 28% 24% 23% 27% 29% 40% 19%19% 19% 17% 23% 16% 25% 16% 21% 17% 18% 21% 20% 26% 38% 24% 27% 31% 30% 37% 15% Total NW NE/ York & Humb Mids East Lond SE SW/ Wales Scot Mrrd/ Civil/ Living… Sngl/ Wid/ Div/… Tab Daily Mid Mrkt Daily Broad- sheet Daily Local/ Free Mid Mrkt Daily… Broad- sheet Daily… Local/ Free Online Reg Wrsp Not Reg Wrsp 2012 2017 Chart 14: Proportion who have given time as a volunteer in the last three months – 2012 vs 2017 By region, marriage status, newspaper reader and worshipper
  • 17. 17 2-6 Tenter Ground Spitalfields London E1 7NH www.nfpsynergy.net +44 (0)20 7426 8888 insight@nfpsynergy.net nfpsynergy nfpsynergy nfpsynergy Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH. Registered in England No. 04387900. VAT Registration 839 8186 72 Any questions? Please contact Joe Saxton on joe.saxton@nfpsynergy.net or call 07976 329212