It may be August, but the end of the year will be here before you know it. With 31% of donations typically coming in during the last month of the year, is your organization ready to soar past your goal or run into a wall of solicitation Kryptonite? Join NeonCRM, Hawaii Alliance of Nonprofit Organizations, and the Patsy T. Mink Center for Business and Leadership for a free lunch and learn session to tackle the villains in your end of year giving campaign and how to leverage digital fundraising to leap tall goals in a single bound. With great data comes great responsibility!

1. Digital Fundraising :
Year End Superhero?
Presented by:
Tim Sarrantonio, Director of Business Development

2. Agenda
Key topics:
• Defining digital fundraising
• What is the reality of digital fundraising today
• Concrete steps to implement in your organization
• Q&A
• Exercise

3. About me
Tim Sarrantonio
DIRECTOR OF BUSINESS DEVELOPMENT
• 13+ years working for nonprofits
• Raised over $3 million
• Raiser’s Edge, Salesforce background
• Current NeonCRM admin for comic
books and literacy nonprofit

4. What exactly is digital fundraising?
What are the options available?

5. Stand Alone

6. Stand Alone

7. Team Players

8. Team Players

9. Quick appeal comparisons
Let’s compare and contrast

10. Appeals Breakdown
Online Giving
• Makes up less than 8% of
all giving
• Rises each year, driven by
millennial preferences
• Mainly affects Boomers
to Generation Z

11. Appeals Breakdown

12. Appeals Breakdown
Direct Mail
• 60 - 80% of all revenue
• 37% of donors cite
receiving direct mail as
reason for giving,
regardless of how they
gave
• 24% of Boomers
specifically cite direct
mail as why

13. Appeals Breakdown

14. Appeals Breakdown
Events
• 90% of donors prefer to
give in person
• Traditional galas are out,
peer to peer is in
• DIY revenue has
increased by 84% in past
two years

15. Appeals Breakdown

16. Concrete steps we can all take
It’s much more simple than we’ve been told

17. Step One - Multi-Channel

18. Step Two - Two Segments
Recurring Donors Major Donors

19. Step Three - Personalize
It is vital that your digital fundraising
aim to be as personal as in-person

20. Today’s key takeaways
What we learned

21. Items to ponder
• Stand alone options can work, but working together is
more powerful
• Best segments to concentrate on regardless of age are
recurring and major donors
• Multi-channel strategies that are donor centric will
appeal to anyone

22. Thank you!