Public mobile website audit
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Public Mobile had their website audited. The auditors found that the website effectively conveyed their plans and pricing through clear descriptions and eye-catching design elements. However, the website was missing important information about the company's history, mission, and vision. It also lacked engaging content like images and videos. The auditors recommended that Public Mobile improve customer service response times, use more innovative digital marketing strategies, gather customer feedback, and increase their social media presence to remain competitive.
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- 1. Public Mobile Website Audit Summitted T0- Rachel Evans Summitted By- Gagandeep Singh Aulakh
- 2. Informing the public about our business Good Features Both mobile and website version of website are having brief description of their plans The color combination of orange for all action and white for background is more eye catching The uniformity of website remain throughout webpage. The graphics are interrelated with content The central idea is to save money. Thing went wrong The lack of information about the company profile(History, Mission and Vision) The whole looks like worthless without “About Us” button
- 3. Key Audience/Key Message Key audience profile Gender –Male/female Class-Middle Class Age-20to45 Region-Canada Key message-To provide the better coverage, offer and rewards in low cost. Yes, Public Mobile target the right audience through right message. Media Coverage- Public mobile provides the coverage through social networks( Facebook, Twitter and Instagram). The opportunities are to lure more users through face to face and radio Ads
- 4. Swot Analysis Strength The website can run over various platforms Having direct social media access Weakness Website does not having the images and videos Slow services to customer inquires Opportunities Use the innovative digital marketing strategies to attract the more users Take the feedback from the customers Threats Competition with the competitors Less engaging content Absence on social media