Gone were the days when hotel marketers use Facebook simply to promote brand awareness and engage fans. Nowadays, you have to go beyond growing "vanity" metrics such as likes and followers -- you're tasked to drive sales with Facebook ads.
How can you effectively and efficiently impact the bottom line while proving the ROI of Facebook ad spend to your boss? Consider Facebook Travel Ads for Hotels.
In this webinar, our digital marketing experts will share their insights and strategies on how to utilize this innovative ad product to convert more travelers. Learn more about:
-What makes Facebook Travel Ads such a powerful solution
-How to budget for Facebook Travel Ads within your total -marketing spend
-How to launch hotel ads and optimize your campaigns
-Success stories of effective ad copy and design that drive conversions
We will also share case studies illustrating how we helped several hotels decrease CPA and increase ROAS with enhanced targeting and tailored ads.
Watch the full webinar: https://try.traveltripper.com/facebook-travel-ads-for-hotels-webinar/
Finding the right audience, and maximising depth while staying relevant is an everyday challenge in every organisation trying to communicate with the world around them. Here are a few slides that outline the challenge in a structure way
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
Gone were the days when hotel marketers use Facebook simply to promote brand awareness and engage fans. Nowadays, you have to go beyond growing "vanity" metrics such as likes and followers -- you're tasked to drive sales with Facebook ads.
How can you effectively and efficiently impact the bottom line while proving the ROI of Facebook ad spend to your boss? Consider Facebook Travel Ads for Hotels.
In this webinar, our digital marketing experts will share their insights and strategies on how to utilize this innovative ad product to convert more travelers. Learn more about:
-What makes Facebook Travel Ads such a powerful solution
-How to budget for Facebook Travel Ads within your total -marketing spend
-How to launch hotel ads and optimize your campaigns
-Success stories of effective ad copy and design that drive conversions
We will also share case studies illustrating how we helped several hotels decrease CPA and increase ROAS with enhanced targeting and tailored ads.
Watch the full webinar: https://try.traveltripper.com/facebook-travel-ads-for-hotels-webinar/
Finding the right audience, and maximising depth while staying relevant is an everyday challenge in every organisation trying to communicate with the world around them. Here are a few slides that outline the challenge in a structure way
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
good advertisement versus bad advertisementraaniya
the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body)
for videos :
youtube
New visitors are your single most important traffic segment. They are your largest and most expensive segment, too.
What are you doing to differentiate new visitors from repeat visitors and how? Think about how many visitors you are losing because they aren't seeing the right message at the right time.
Return visitors & 5 things you can be doing to increase conversions and user ...Sitebrand Corp
Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand has 5 strategies that will boost your conversions with repeat visitors and create more relevant experiences.
Map Your B2B or B2C Customer Journey
Customer journey mapping is an often-overlooked planning task that’s beneficial to multiple areas of your organization. Whether you’re mapping an acquisition journey or a retention journey for a B2C or B2B program, it’s a fantastic way to ensure you are maximizing the brand experience for each target audience member. And, it will help you activate sales and interactions.
How to Find Your Ideal Guest with Google Analytics Net Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
How to Find Your Ideal Guest with Google AnalyticsNet Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
good advertisement versus bad advertisementraaniya
the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body)
for videos :
youtube
New visitors are your single most important traffic segment. They are your largest and most expensive segment, too.
What are you doing to differentiate new visitors from repeat visitors and how? Think about how many visitors you are losing because they aren't seeing the right message at the right time.
Return visitors & 5 things you can be doing to increase conversions and user ...Sitebrand Corp
Returning visitors are coming back to your site for a reason, but what is your strategy? You've invested in these visitors and they may be customers, but how do you properly address that? Sitebrand has 5 strategies that will boost your conversions with repeat visitors and create more relevant experiences.
Map Your B2B or B2C Customer Journey
Customer journey mapping is an often-overlooked planning task that’s beneficial to multiple areas of your organization. Whether you’re mapping an acquisition journey or a retention journey for a B2C or B2B program, it’s a fantastic way to ensure you are maximizing the brand experience for each target audience member. And, it will help you activate sales and interactions.
How to Find Your Ideal Guest with Google Analytics Net Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
How to Find Your Ideal Guest with Google AnalyticsNet Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
How To Prepare Your 2014 Hotel Marketing BudgetKen Jones
Adrian Caruso, James Hacon and Ken Jones from Fastrack Group share their tips for planning your marketing budget for 2014. Together they cover the best ways to leverage your brand, build your reputation on social media and how to make the most of SEO and PPC Marketing in the year ahead.
Spot Light on Revenue Management for Small & Independent Hotelsguest13f367
This presentations shares the best practices which yielded results for properties in New York City...
This was presented in a recent Eye For Travel conference.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Brands that lead in customer experience also lead in improving incremental ROI. ISITE Design breaks down tactics and components for aligning and optimizing customer experiences.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
#Internet journey that started from zero has now moved to almost 1Bn users!
Hence, we should look at digital from Generation Next perspective! #digital2021
7 tips to boost digital advertising ROIHassan Khan
This session will cover topics like creative ad formats, conversions tracking, targeting and re-targeting, rotation & optimization, reach & frequency, performance measurement, data verification and programmatic buying - via Sizmek.
This will be an ideal opportunity for Brand Managers, Digital Media/Marketing Managers, Creative Managers and Media Planners to explore opportunities to utilize their digital ad spend more effectively.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Paid advertising is a potent tool that businesses can use to reach their
target audience, foster brand awareness, and cultivate a pipeline of
potential customers, ultimately driving sales conversions. By employing
paid advertising tactics strategically, businesses can transform their online
presence, amplify their brand voice, and achieve sustainable growth and
success
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
10 Simple Ways To Increase Your Hotel Bookings
1.
2. Segment your Audience
Business persons
Couples
Tourists
Families
Single
Market Analysis
Segment your audience based on the purpose of visit, i.e. leisure,
business, or family vacation.This will allow you to evaluate the visit
duration and plan to get the best ROI out of the paid media budget.
4. Seasonality,as it relates to your Hotel
Plan your hotel ad budget based on peak demand times or slower months.
Booking
Revenue
Month
5. Wise Budget Allocation
Evenly distribute your budget across all relevant platforms.
PPC
Deals
Mobile
Website
Walk-ins
CRS
SEO
Email
Social
Media
SEM
6. Analyze the Marketing Funnel
It helps you get insight into your users behaviour so that you can
optimize your marketing efforts at every stage of the funnel.
7. Right Ads to the Right Audience
Connect with your audience.The Right
story,
person,
time.
Age
Define your target
audience Gender
Education
Interests
Occupation
Location
8. Google Ad Extensions –
Give Potential Guests More Reasons to Click.
Adding relevant information such as your address, phone number,
more website page links, or a third-party review within text ads ALWAYS HELPS.
9. Retarget your audience -
don't let your customers go. 7
Hotel
A prospective guest
searches for a hotel
Your Website
The guest finds
your website
The guest leaves your
site without booking
Hotel Booked
The guest clicks your ad and
arrives at your site ready to book
Brand Recall! The guest sees your ad
while surfing the web later
10. Your Landing Page
Your landing page is the first impression a potential guest gets of your hotel.
Have a strong and visible call-to-action such as “Book Now” and “Reserve Now”.
Book Now ”“
12. Word-of-Mouth Advertising
An unpaid form of promotion in which satisfied customers tell other
people how much they like a business, product or service.
92%
Of people trust
recommendation from
individuals whom they
know
72%
Of consumers trust
online reviews as much as
personal recommendations
14. happymarketer
Reach out to us for a Paid Media Consultation at
www.happymarketer.com
or
hello@happymarketer.com
Roshan Salian
Head-Paid Media, Happymarketer
@roshan_ms