1. WEBSITE CRITIQUE
Communication 013
Assessment Four
Steady Eddie UniReady - Group Two
Simone Arthur, Andrew Haynes & Lauren Whearty
(Granitgrok,2014).

2. FIRST IMPRESSIONS GROUP IDEAS FOR THIS SLIDE WERE SUMMARIZED BY ANDREW HAYNES
Finding this website is simple, requiring only intuition and a search engine without the use of complex systems to
find the right page. The overall blue theme with simple font makes the sites home page easy to read and not
overwhelming creating a friendly feel. The page is set up well without the need to scroll up and down to find all of
its content. The large number of direct links on the page makes it easy for the user to find there intended
destination. The website uses emotive pictures and short punchy eye catching phrases to attract a potential
customer. “It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand”
(Belicove, 2012). Our group believes this site makes a good first impression on its users because of its fast simple
aesthetically pleasing appearance.
 Fast to download.
 Simple and effective to use
 Simple intuitive approach to finding the website.
 Everyday user functions are well located e.g. personal banking login
https://www.anz.com.au/personal/ (Mikal E. Belicove, 2012).

3. NAVIGATION GROUP IDEAS FOR THIS SLIDE WERE SUMMARIZED BY ANDREW HAYNES
Surfing through the website is quick and simple with the aid of the site search box, and the return to home page located on
every page just by clicking the business logo. All links are clearly identifiable. “When thinking about the specific topics
that will go in your nav bar, the most important things to consider are usability” (Quinn, 2010). Overall our group
found this site easy to navigate and very accessible to all of its content.
 Pictures next to words to help with explanation
 Links to throughout the site are easily visible
 There are frames to separate information avoiding confusion
 Site map provided for alternative means of navigation
https://www.anz.com.au/auxiliary/site%2Dmap/
(Matt Quinn, 2010).

4. CONTENT GROUP IDEAS FOR THIS SLIDE WERE SUMMARIZED BY ANDREW HAYNES
Site content is relevant to the business customers and free of grammatical errors. It was not easy to find dates indicating
to currency of information and no specific names or departments indicated to specific parts of the site. Interactive aspects
of the website such as multiple assessments advise you in financial potentials available to the user. The graphics and
pictures are kept simple eye catching and thought provoking, having no sound the group believe to be suitable and doesn’t
cheapen the site or become overwhelming to sensory comprehension. The lack of language changing functions or
additional features for the visually or audibly impaired shows a lack of consideration for the customer base alienating some
potential users the group believe the content sufficient to user expectations either for banking finding information for
products already being used or potential new users.
 Content is succinct
 The user is responsible for the level of interaction
 There is no audio or visual aids to help impaired users
 Product information is easy to find and understand in well written format free of errors

5. ATTRACTORS GROUP IDEAS FOR THIS SLIDE WERE SUMMARISED BY LAUREN WHEARTY
This site attracts clients with the offer of free online tools, loyalty based rewards system and advertising of special
products. Examples of this include using a pre-purchased credit card, special offers of extremely low rate loans or vague
products to “take control of debt”. These are enticing to the financial appetite of a new customer.
 Special offers: extremely low rate loans or vague products to “take control of debt”
( http://www.borrowingpower.anz.com/?pid=pel-hb-t-hp-10-14-acq-variablerateoffer )
 Tools: Online banking, Free credit card comparison calculators, free budgeting tools
( http://www.anz.com/personal/ways-bank/calculators/ )
 Maps to locate your nearest business branch
 Offers specifically for new customers
 The business could attract more clients if it introduced a rewards based referral system

6. FINDABILITY GROUP IDEAS FOR THIS SLIDE WERE SUMMARISED BY LAUREN WHEARTY
The URL is an expected and intuitive one. When key words such as ‘bank Australia’ are entered into the google search engine
the business site is the 6th site to come up, making it a prominent option for people who are seeking services without a
specific interest in a particular banking institution. The business site appeared to have no referral program to bring in new
cliental, however. The business also advertises on television and through the sponsorship of various community events. The
website is detailed in their television campaigns. There are Facebook, twitter and YouTube accounts run by the business, all of
which direct people back to the main business page.
 intuitive website name
 high result on google search engine
 website detailed in personal bank statements or banking correspondence
 website advertised in television campaigns, flyers, pamphlets for the business
 Social networking sites linking customers to the main business page
(https://www.youtube.com/user/ANZAustralia )
( https://twitter.com/anz_au )
(https://www.facebook.com/ANZAustralia )

7. MAKING CONTACTGROUP IDEAS FOR THIS SLIDE WERE SUMMARISED BY LAUREN WHEARTY
Contact details of the business are clearly visible and easy to find from the main webpage. There are two separate links on
the home screen to the ‘contact us’ section of the website.
http://www.anz.com.au/auxiliary/contact-us/
There are multiple different ways for customers or potential customers to contact the business which is quite outstanding.
There are different phone lines depending on the matter relating to your call which makes customer interactions more
efficient and time effective. Many of the phone lines run 25/7 which is also commendable. Other forms to communicate are
email, visiting a branch or writing an enquiry online, this allows the customer to select the form of contact that best suits
their needs in addressing questions. For the user that wants information instantly there are social media platforms that are
supported by all smart devices this makes for effective interaction between you and the bank.
 Phone, email, social media and branch visits all available for communication with business representatives
 24 hour options for customers
 Australian based customers and international customers both recognized and catered to
 Contact information clearly displayed at the bottom of every page

8. TARGET AUDIENCE GROUP IDEAS FOR THIS SLIDE WERE SUMMARISED BY LAUREN WHEARTY
The target audience is people over 18 who are responsible for their own money. Most of the advertising on the page shows
pictures of either young families or couples buying first homes, therefore to narrow the target market down further I would
say people in their late twenties and early thirties who are looking to buy first homes, new cars, settle down with children
or take out loans. This is the businesses target market as they make profit off lending money and charging their customers
interest.
 Offers such as mobile banking would indicate the business is trying to interest a more technology savvy and therefore
typically younger demographic
 Advertisements on the page targeting the late twenties to mid thirties demographic
(ANZ Bank, 2014).

9. TARGET AUDIENCE GROUP IDEAS FOR THIS SLIDE WERE SUMMARISED BY LAUREN WHEARTY
This photo sourced from the business’s
home page is an attempt to attract
young couples looking to buy their first
home. The couples displayed in this
advertisement both appear to be in the
early thirties age bracket and look very
happy, an ideal they are trying to sell.
This enforces our belief of the target
age bracket.
An advert featuring a young child is used
to target young families or couples
thinking of conceiving as this vision would
appeal to them.
This further reinforces our belief this is
the businesses target audience.
In this image the business has used
models in their thirties as they best
represent their target audience. The
more similar the models are to the
target audience the more easily that
demographic could view themselves in
the position of the models.
ANZ Bank,2014) ANZ Bank,2014
ANZ Bank,2014

10. OTHER ADDITIONAL INFORMATION GROUP IDEAS FOR THIS
SLIDE WERE SUMMARISED BY LAUREN WHEARTY
 This website has links to other information such as company history and links to human resources for employment
enquiries. A link to terms and conditions is listed on the main page. There are links within the corporate drop down tab
to link you to online stock markets. Lastly, the mission statement concludes that they are a company that tailors
banking to your needs in a practical and relatable manner.
(ANZ Bank, 2014).

11. REFERENCE LIST REFERENCING FOR GROUP REFLECTION WAS COMPLETED BY ANDREW HAYNES
ANZ Bank. (2014). ANZ Travel Card [Picture]. Retrieved from Http://Http://www.anz.com/resources/2/9/29a3927d-3ea3-4c62-8757-c86c39268cae/1/surf-man_
120x120.jpg?MOD=AJPERES&CACHEID=29a3927d-3ea3-4c62-8757-c86c39268cae/1.
Belicove, M e. (2012). A New Study Reveals the Power of First Impressions Online. Entrepeneur, March 14, 1. Retrieved from
Http://Http://www.entrepreneur.com/article/223150.
ANZ Bank. (2014). Forward thinking [picture]. Retrieved From http://www.anz.com/resources/a/3/a3fe0c7e-0462-4e4e-8284-e4c038665bac/1/forward-thinking-
brochureware.jpg?MOD=AJPERES&CACHEID=a3fe0c7e-0462-4e4e-8284-e4c038665bac/1
ANZ Bank. (2014). Get the property buyer's edge with ANZ Buy Ready ™. [Picture]. Retrieved from Http://Http://www.buyready.anz.com/?pid=mor-hb-td-hp-
09-14-acq-buyready.
ANZ Bank. (2014). 1% p.a. off the variable interest rate [Picture]. Retrieved from Http://Http://www.borrowingpower.anz.com/?pid=pel-hb-td-hp-10-14-
acq-pl1percampaign.
ANZ Bank. (2014). See yourself in a new car [Picture]. Retrieved from Http://Http://carloans.anz.com/?pid=pel-hb-td-hp-09-13-acq-securedgokart.
Porter,S .(2014). Shea-Porters fundraising prowess?-GraniteGrok-Granite-Grok [Picture} Retrieved from
http://granitegrok.com/wp-content/uploads/2014/07/piggy-bank-blue-300x300.jpg
ANZ Bank. (2014). 1% p.a. off the variable interest rate [Picture]. Retrieved from Http://Http://www.borrowingpower.anz.com/?pid=pel-hb-td-hp-10-14-
acq-pl1percampaign.
Quinn, M. (2010). Inc.. How to design a website navigation bar, 1, 1. Retrieved from Http://Http://www.inc.com/guides/2010/12/how-to-design-a-website-navigation-
bar.html.