A Presentation that explains what is Digital Marketing, SEO, SEM and Online Reputation Management. Its advantages, the structure, techniques and types.

1. Digital Marketing
– The future of Marketing

2. Overview – Digital Marketing
Why Not Traditional Marketing?
￮Costlier
￮Cannot determine the audience
￮Cannot determine the time
￮Cannot customize as per
requirement
￮Cannot track the performance
Why Digital Marketing?
￮Cost efficient
￮ Right targeting
￮Targeting at the right time
￮Customized reach
￮Quick result
￮Higher ROI
￮Track the performance
Digital Marketing – Any communication about the
product/Service/Brand sent across to the right audience at
the right time through digital channels
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3. Modules
SEO: Optimizing web
pages in order to rank in
SERP page in an
organic/Unpaid way
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ORM :Managing
reputation and two
way communication
in order to have a
good reputation
across all channels
Social Media:
Promoting
product/service/brand
through social media
channels in order to
create brand
awareness
SEM: Promoting website
through various ads on
search engines in order
to drive more
traffic/sales in a paid
way.

4. SEO
Search Engine
Crawling Indexing Retrieval
1
Types
White
Hat
Grey
Hat
Black
Hat
Techniques
On
Page
Off
Page

5. “
Major tools in SEO
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Keyword is the key in
SEO
Location and category
specific
Key statistics of each
keyword
An important factor in
ranking
User experience
matters
Key statistics of the
user behaviour
Connects the website
to the crawler
Indicate technical
health of the website
Key statistics
Monthly searches
PPC
Competition

6. Advantages and
conclusion
￮ Pull Marketing – Quality leads
￮ Organic/Natural/Unpaid – Builds
reputation
￮ Increases traffic – Brand awareness
￮ Higher ROI
SEO is a basic must activity, as a Business
cannot survive on SEM throughout, Involves
strategic skills and a matter of proudness.
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7. SEM
7
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8. SEO
Natural/Unpaid/organic way
Optimising website to rank high
Slow process
Unpredictable
Pull marketing
Earning Traffic
Diffrences in SEO and
SEM
SEM
Paid way
Creating Diff ads to drive traffic
/ conversion
Quick process
Precise and predictable
Pull & Push Marketing
Buying Traffic
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9. Types of Ads
Search Ads
Text only ad
Popular
Bidding on
Keywords
Target higher
clicks /
Conversions
Min CTR – 2%
Display Ads
Display Planner
Target audience on
– Keywords,
websites
Goal – Brand
awareness
Create all form of
ads
Shopping / PLA ads
Market products
Bid on products
Merchant Account
Target customers
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Video ads
True view campaign
CPV/CPM
Connect – YouTube –
Adwords
Publish the video
Types and simulator
Universal App Campaign
Eligibility – An App in app store
Or ios store
Connected to ad words
Basic requirements
Simulator to plan the budget
App installs or Re-Engagement

10. Key Topics
￮Structure of a campaign
￮Keyword Match types
￮Bidding strategies
￮Bidding methods
￮Auction Insights
￮Keyword Diagnosis
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11. Conclusion
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SEM
Paid -
Impactful
Quick
Push
Influenc
e, get
the
result
Precise
and
Predict
able

12. Social Media
Communicate
Promote
Feedback
Take actions
Brand Awareness
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13. Whoa! That’s a big number for Facebook, aren’t you surprised?
- smart insights.com 2018
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15. Yes! Its still Facebook, But is it authentic?
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16. Let’s review some
concepts
Social Media
Marketing
-Business oriented
Posts
Liner, URL,
Picture, Subject,
Hashtags, CTA
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ORM
Maintain Reputation,
With SEO
With Social Media
Do Follow / No
Follow
For back links
But cannot ignore
any

17. Conclusion
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Thanks!
Any questions?