Twine Interactive is an Internet marketing agency specializing in social media marketing and web design. The presentation discusses Facebook advertising, including statistics about Facebook usage, case studies of companies that used Facebook advertising successfully, and tips for creating and optimizing Facebook ad campaigns. Key aspects of Facebook advertising include the ability to target specific demographics and locations and measure ad performance through Facebook's reporting tools.

5. US Facebook Users by Age Group Facebook Statistics - Cont

7. What is Facebook Advertising According to Facebook, Facebook advertising is the ability to reach your exact audience and connect real customers to your business. Bidding takes place on the demographic and geographic of the user, instead of the actual keyword. Because of this, keyword associations that people have with their Facebook accounts are correlated quite highly with true interests Facebook advertising allows you to play in the same league as the big guys and even beat them to the punch. Facebook marketing requires communicating, not advertising.

15. STEP 3 CPM’s vs CPC’s

16. STEP 4 – Review Ad

17. Graphs and Measurements

18. Customized Reporting