This document outlines a plan to create an independent website that will inspire and connect people through sharing stories and experiences. The target audience is college graduates who will be interviewed about their current projects, influences, and advice. Revenue will come from Google AdSense ads. Key steps include finalizing a name, conducting marketing, writing content, and launching the website by December. Strengths include free access and inspiring others, while weaknesses are reliance on advertising income and potential lack of participant engagement.

1. Made from giants
How great work’s inspired present people

3. Legal form
- Independent website

4. Context Analysis
We might need a small amount of money for hosting the website. In that case, we’ll
have ads on the site.
We can use Google’s AdSense program that allows us to make money on our website
by placing targeted text ads generated by Google on ur page.

5. Objectives definition
- Inspire readers
- Connect people with shared passion
- Prove that nothing is impossible
- Embrace humility

6. Target Client
People using smartphones, laptops and social media. Mostly people getting out of
college wondering what to do.

7. Template
Name
Age
Education
City
Current project/job
Current favourite quote
iPhone or Android
Books or movies
Music video or just music
In text form
Best tips for after graduation
Best influences
Top movie,music and book. Why?
Most important ability

8. Market research

9. Communications strategies
- Social media
- School website
- Local newspaper

10. Calendar
Come up with a name - October 14th Check!
Marketing/Photography - December 20th In progress
Writing/Editing - December 10th In progress
Website - December 20th In progress
Requests - September 25th Check!
Finding people - Constant process In progress

11. SWOT
Strengths - Easy access, desirable, active product, free for users
Weaknesess - Money will come only from ads
Opportunities - Meeting and inspiring people
Threaths - People refusing interviews, competetors

12. Location
• School
• Places where wi-fi work

13. Establishing a legal form
- Swedish law allows us to do this independently
- Hobby agency
Lag (2005:59) om distansavtal och avtal utanför affärslokaler