Kmc Pres For Radio Days Conference

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this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

Business Technology Design

Radio? are we audience focused or media focused?

What will today’s 17 year old find engaging in 5 years time?

What will today’s 14 yr old find engaging in 8 years time?

What will today’s 12 yr old find engaging in 10 years time?

Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??

Key Trends ,[object Object],[object Object],[object Object],[object Object]

Web & mobile are not competitors to radio but part of radio 3.0

Its not a website/mobisite It’s a business!

850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it

New Media Design Process concept wireframe test communicate launch measure iterate

cool tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning Required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ORM is coming!

Mobile Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

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Kmc Pres For Radio Days Conference

2. KMC not chicken

3. Removing choke…

4. paper

5. Photo

6. MUSIC

7. Daily news OR Daily Newspaper

8. Radio? are we audience focused or media focused?

9. What will today’s 17 year old find engaging in 5 years time?

10. What will today’s 14 yr old find engaging in 8 years time?

11. What will today’s 12 yr old find engaging in 10 years time?

12. Trends that will impact Radio

13.

14.

15. From Medium to carrier of Mediums

16.

17. Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??

18.

19.

20. Web & mobile are not competitors to radio but part of radio 3.0

21.

22.

23.

24. Its not a website/mobisite It’s a business!

25. R e,ven.ue Shift or gr o w th

26. 850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable

27.

28. New Media Design Process concept wireframe test communicate launch measure iterate

29.

30.

31. Usability?

32.

33.

34.

35.

36.

37. KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

Kmc Pres For Radio Days Conference

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