Trust You and ReviewPro both offer online reputation management services for hotels. Trust You offers a more comprehensive suite of interconnected services, including marketing, meta-review APIs, monitoring, guest surveys, and social media monitoring. Trust You also claims to influence over 50 million travelers in their booking decisions and partners with major travel agencies. The document discusses how online reputation management relates to social media and maximizing user-generated content on hotel websites and social media profiles.

1. vs

2. Comparison of services - What do they offer to
hotels?
Review pro :
- The Global Review Index™ (GRI)
- Revenue Optimizer
- Guest Survey Management
- Sentiment Analysis
- Competitive Intelligence
- Data Portability
- Social Media Monitoring

3. Comparison of services - What do they offer to
hotels?
 Trust you
 Marketing: to increase booking
 Meta-review API: To improve the search-shop-buy
process
 Monitoring: Never to fly blind
 Surveys: To collect our own reviews

4. Trusted by the world's leading travel companies
- ReviewPro
- TrustYou

5. Why is it important to ROI ?
 Your online reputation is the impression your
company gives, and what people think of you, when
they’re surfing the Web. But, your online reputation
is much more than just that & just like your
reputation offline, your online rep is something that
you can control.

6. I would choose TRUST YOU- why?
 In comparison to REVIEW PRO, TRUST YOU is
better because it propose multiple and full services
link to each other.
 Moreover, important chains have already trusted
TRUST YOU and have a partnership with it.
 TRUST YOU also influences travelers in their
booking decision (more than 50 million travelers) &
works in connexion with travel agencies.

7. What is the relationship of ORM to social media?
 Social media might affect ORM given that people can
post the comments they want. These comments might be
true or not. Hotels can answer but cannot control what is
said on social media.
 More & more people use social media to criticize hotels &
services but they often don’t use it to explain how great
their experience was. They thanks staff in person.
 It’s very difficult for hotel to filter the comments & also to
answer all of them.
 Influencers on social media must influence people
without objective vision.

8. How would you use ORM in your hotel website,
in your social publishing? Maximize UGC?
 ORM would be used to keep contact with clients, to
share experiences using photos, videos and to
communicate & promote past, present, futur events
on the Hotel.
 To Maximize UGC:
 Hire someone in the social media service, to control
the feedbacks and respond to clients comments as
welle as increase the business visibility
 Implement a « chat » service on the website
 Refresh the website everyday so as to obtain a top
rank on google