Public Health Preparedness Conference

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Heather Blanchard

Heather Blanchard's presentation at the Public Health Preparedness Conference on February 25, 2011 in Atlanta, Georgia

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Would you be surprised to learn that your million dollar donor is on Twitter? Every day, those who love and support your mission--and those who could join them--are communicating with their peers on social media. Finding them, listening to them and engaging with them are just three of the steps we can and should take to make our social media and fundraising programs work better and closer together.

Social Media Marketing for your Department

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While department websites have become commonplace, few agencies are using social media tools to promote their organization and even fewer are doing it effectively. This program will show you how to implement a P.I.E.R.S. marketing strategy integrating old, new and social media. In addition you’ll learn what policies and guides to use to keep your social media use on target and out of hot water and how to engage, accelerate and analyze your use of social media to ensure that you’re getting enough bang for your buck. Most importantly this program will show how your Department can and must leverage Social Media channels to reach the Agents of Change in your community that will take your Social Media message and help your agency engage community support, raise funds, promote life safety education, and improve service delivery. Find more at www.romduckworth.com

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