Crowdfunding and Social Media Campaigns have been heavily criticized, but they are exactly what our society needs in order to advance our scientific, entrepreneurial, and charitable communities.
The ALS Ice Bucket Challenge: The Social Media Impact on a Grassroots Viral V...JodiMasters
The document analyzes the ALS Ice Bucket Challenge social media campaign that raised over $115 million. It discusses the purpose and history of the challenge, reviews literature on motivations for charitable giving and factors that make campaigns viral. The interpretation section explains why the Ice Bucket Challenge was successful in appealing emotionally and being easy to participate in and share. Future research questions posed include how nonprofits uniquely engage social media users and use platforms to increase donations.
The document discusses various strategies for fundraising via social media and media platforms. It describes how the ALS Ice Bucket Challenge raised massive amounts of funds through social media by encouraging people to dump ice water on their heads or donate. Celebrities helped spread the challenge which contributed to its viral success. Other discussed strategies include using social media to promote events and goals, crowdfunding platforms for personal causes like education, and ensuring science crowdfunding projects are presented creatively with a clear ask and engagement of potential donors. However, some forms of online activism like hashtags may not translate into real-world actions and impact.
This document discusses how celebrity crowdfunding can be an effective way to raise money for social causes. It provides examples of successful celebrity crowdfunding campaigns on Prizeo that raised hundreds of thousands of dollars more than their targets for charities. Experts say celebrities can significantly boost donations through social media engagement and by sharing personal stories. Crowdfunding campaigns are more likely to succeed when they connect people emotionally and integrate social media to tell those stories. Overall, the document argues that celebrity crowdfunding can be an impactful way to fundraise for organizations if done effectively.
This document discusses clicktivism, which refers to online activism and supporting causes through social media. While clicktivism allows causes to gain support and awareness easily online, some critics argue it does not translate to real-world action or change. However, others counter that social media activism is still important for spreading awareness widely and enabling larger scale real-world demonstrations and policy changes. The document also explores how crowdfunding has given smaller organizations and innovative projects a way to raise funds and support online. Overall, while clicktivism alone may not create change, it can be an important tool for promoting causes and bringing more people into real-world activism.
Research My World: Pilot Project EvaluationDeb Verhoeven
This document provides an evaluation of a pilot crowdfunding project called "Research My World" conducted by Deakin University in Australia. The key findings were:
- 6 out of 8 research projects were successfully funded, raising over $50,000 with additional funds raised after.
- The projects generated over 200 media stories reaching over 1.4 million people and over 3,600 tweets.
- The researchers improved their digital and social media skills, and saw increased profiles and networks.
- Factors like the reach of Twitter networks and driving traffic to project websites correlated with funding success.
CLICKTIVISM: A (Flawed) Force for GoodCharlie Gray
Clicktivism refers to online activism and raising awareness of issues through social media. While clicktivism can effectively spread awareness of issues to large audiences, it is often criticized for being a shallow or "slacktivist" form of engagement that does not translate to real-world action or problem solving. The document discusses both benefits and limitations of clicktivism, concluding that it has potential value but must be paired with substantive on-the-ground activism to fully address complex issues.
Social media for researchers - maximizing your personal impactAlan Cann
This document provides an overview of how researchers can use social media to maximize their personal impact. It discusses how continual publishing across blogs, journals, and social media can increase one's "academic footprint" and impact. The document also outlines potential benefits of social media for different stages of the academic research cycle, from collaboration and gathering feedback to disseminating findings. However, it also notes some potential criticisms and challenges of using social media.
The ALS Ice Bucket Challenge: The Social Media Impact on a Grassroots Viral V...JodiMasters
The document analyzes the ALS Ice Bucket Challenge social media campaign that raised over $115 million. It discusses the purpose and history of the challenge, reviews literature on motivations for charitable giving and factors that make campaigns viral. The interpretation section explains why the Ice Bucket Challenge was successful in appealing emotionally and being easy to participate in and share. Future research questions posed include how nonprofits uniquely engage social media users and use platforms to increase donations.
The document discusses various strategies for fundraising via social media and media platforms. It describes how the ALS Ice Bucket Challenge raised massive amounts of funds through social media by encouraging people to dump ice water on their heads or donate. Celebrities helped spread the challenge which contributed to its viral success. Other discussed strategies include using social media to promote events and goals, crowdfunding platforms for personal causes like education, and ensuring science crowdfunding projects are presented creatively with a clear ask and engagement of potential donors. However, some forms of online activism like hashtags may not translate into real-world actions and impact.
This document discusses how celebrity crowdfunding can be an effective way to raise money for social causes. It provides examples of successful celebrity crowdfunding campaigns on Prizeo that raised hundreds of thousands of dollars more than their targets for charities. Experts say celebrities can significantly boost donations through social media engagement and by sharing personal stories. Crowdfunding campaigns are more likely to succeed when they connect people emotionally and integrate social media to tell those stories. Overall, the document argues that celebrity crowdfunding can be an impactful way to fundraise for organizations if done effectively.
This document discusses clicktivism, which refers to online activism and supporting causes through social media. While clicktivism allows causes to gain support and awareness easily online, some critics argue it does not translate to real-world action or change. However, others counter that social media activism is still important for spreading awareness widely and enabling larger scale real-world demonstrations and policy changes. The document also explores how crowdfunding has given smaller organizations and innovative projects a way to raise funds and support online. Overall, while clicktivism alone may not create change, it can be an important tool for promoting causes and bringing more people into real-world activism.
Research My World: Pilot Project EvaluationDeb Verhoeven
This document provides an evaluation of a pilot crowdfunding project called "Research My World" conducted by Deakin University in Australia. The key findings were:
- 6 out of 8 research projects were successfully funded, raising over $50,000 with additional funds raised after.
- The projects generated over 200 media stories reaching over 1.4 million people and over 3,600 tweets.
- The researchers improved their digital and social media skills, and saw increased profiles and networks.
- Factors like the reach of Twitter networks and driving traffic to project websites correlated with funding success.
CLICKTIVISM: A (Flawed) Force for GoodCharlie Gray
Clicktivism refers to online activism and raising awareness of issues through social media. While clicktivism can effectively spread awareness of issues to large audiences, it is often criticized for being a shallow or "slacktivist" form of engagement that does not translate to real-world action or problem solving. The document discusses both benefits and limitations of clicktivism, concluding that it has potential value but must be paired with substantive on-the-ground activism to fully address complex issues.
Social media for researchers - maximizing your personal impactAlan Cann
This document provides an overview of how researchers can use social media to maximize their personal impact. It discusses how continual publishing across blogs, journals, and social media can increase one's "academic footprint" and impact. The document also outlines potential benefits of social media for different stages of the academic research cycle, from collaboration and gathering feedback to disseminating findings. However, it also notes some potential criticisms and challenges of using social media.
Social media for researchers - maximizing your personal impactAlan Cann
This document provides an overview of how researchers can use social media to maximize their personal impact. It discusses how social media can enhance the academic research cycle by enabling more effective collaboration, opportunities to forge new connections, receiving feedback, and more rapidly disseminating work. While social media presents some criticisms like privacy issues and a loss of authority, the document encourages researchers to participate and build good networks as a way to make an impact beyond traditional citations.
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementKaren Clement
Slacktivism has received criticism for being ineffective, but it can also have benefits. It allows scientists to crowdfund projects that would otherwise lack resources. Online petitions and social media campaigns can raise awareness of issues and motivate more substantive support through volunteering or donations. While clicking 'like' may not solve problems, increased exposure on social media is necessary to publicize issues. Therefore, while slacktivism has limitations, it can also enable funding, mobilize grassroots support, and shed light on important causes.
Whats an investigation and what makes a good investigationEYP
This document outlines a course on digital investigations in data-driven journalism. It discusses what constitutes an investigation, including exposing socially important issues, discovering and verifying information. It also addresses what makes an issue of public interest and considers examples. The document then covers national vs public interest, the stages of an investigation, and elements that make a good investigation like evidence, human stories, credibility and effective delivery. It discusses reasons to investigate like shedding light on corruption. Finally, it lists qualities of a good investigative journalist, including being curious, self-organized and resourceful.
Social Media for Medical Researchers: Is it worth the time?Julie Leask
Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013.
Presenters: Julie Leask and Cameron Webb, Sydney Medical School, University of Sydney
Social media has become an integral part of modern media and communication. A study identified the top 10 uses of social media as social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience, expressing opinions, and information sharing. However, excessive social media use can negatively impact students' academic performance and mental health. Teenagers who use social media for more than two hours a day are more likely to experience poor mental health and psychological issues.
Crowdfunding: an Easy and Creative Way of Fundingjustverycurious
Q: Do you want to start your own business?
A: Consider crowdfunding.
Q: What to do if you are short of money for your project?
A: Consider crowdfunding.
Q: Are you financially stressed?
A: Consider crowdfunding.
What is crowdfunding? Well, watch my slides.
Introduction to a workshop on:
Social Media For Researchers
Maximizing your personal impact
Alan Cann
School of Biological Sciences
University of Leicester
Crowdfunding for medical research picks up pace.pdfJichaoChen2
Crowdfunding for medical research is gaining popularity as a way to raise funds for projects that may not receive traditional sources of funding. Several researchers have turned to crowdfunding sites with success, raising thousands of dollars from public donations for projects. However, some concerns remain that only "sexy" projects about animals may attract funds, and that peer review is still needed to vet projects. As government research funding declines, crowdfunding may continue growing as a way for young researchers to obtain seed funding, but growing the infrastructure and vetting process will be important for it to reach larger scales of funding.
This document discusses how researchers can become successful digital scholars by leveraging online tools and platforms. It provides examples of researchers who have used blogs to secure funding, crowdfunding to support research projects, and social media to disseminate findings and increase the reach and impact of their work. The document also outlines best practices for using tools like altmetrics and analytics platforms to track and measure the online engagement and influence of research.
Clicktivism refers to using digital technologies like social media to support causes. While some critics argue that online actions alone are not enough, clicktivists counter that their goal is raising awareness rather than tangible results. Studies also show that people are more likely to donate if asked by those they know online. As activists find new ways to convert online awareness into donations and measurable impact, clicktivism's potential as a tool for social change is growing.
Social media has become an integral part of modern media and communication. It provides various uses and gratifications for users such as social interaction, information seeking, entertainment, and expressing opinions. However, excessive social media use can negatively impact teenagers' mental health and academic performance. Studies show that teens who use social media for more than two hours daily report higher rates of poor mental health, psychological distress, and lack of sleep. While social media is not inherently bad, moderation is important to reap benefits and avoid potential downsides.
The Diversity and Impact of Crowdfunding ProjectsLily Eves
The document discusses how crowdfunding has become a powerful tool for supporting various causes and projects through online donations. It began with the rise of clicktivism through social media platforms to promote causes, which then evolved into crowdfunding sites allowing people to financially support ideas. Examples are given of hugely successful crowdfunding campaigns for projects like the Pebble smartwatch and Veronica Mars movie that raised millions. Crowdfunding has impacted areas like science, education, disaster relief, and helped launch new companies and products. Overall, crowdfunding has created new opportunities to encourage social good.
Clicktivism uses digital media like social networks to facilitate social change and activism. A clicktivism campaign can be created by choosing an issue, creating a purposeful activity to spread awareness of the issue virally, and finding ways to keep the public engaged after it goes viral. For example, a campaign was created for mental health awareness using a dance challenge on social media to cultivate unique dance routines. Crowdfunding can also be used to keep supporters engaged after the initial viral period. While clicktivism has been criticized as "slacktivism" and not driving real-world change, viral campaigns have been successful in raising funds and awareness for issues when done effectively.
Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyrigh...Patrick Byers
The document discusses using social media for social good. It outlines how social media allows those in need to efficiently collect funds and band together, provides examples of initiatives like Freerice.com that have helped feed millions, and discusses how social good is good for business by helping to build trust and responsible marketing. Social networking tools like Twitter are potent ways for companies to gain trust through social responsibility.
A presentation by A/Prof Julie Leask (University of Sydney School of Public Health and NCIRS) and Dr Cameron Webb (NSW Health Pathology and University of Sydney) for Early Career Researchers and public health researchers at The Children's Hospital at Westmead, Australia, on Wednesday 29 July 2015.
This is my assignment for the course "Create a great Social Media Strategy" by Julian Cole, Digital Strategy Director at BBH NY. Any comments and recommendation are very well appreciated. Especially when it comes to the question: what can you get for 12K$?
PS: Unfortunately Slideshare erased my wonderful blue background...
Clicktivism, or online activism, generates awareness that can lead to meaningful social change over time. While critics argue it does not create substantive change, studies show clicktivists are more likely to engage in real-world activism. Successful examples like the Ice Bucket Challenge and #BlackLivesMatter campaign raised millions for causes and influenced policy changes. Clicktivism allows more inclusive participation and represents diverse voices. We should appreciate all levels of activism and not dismiss clicktivism's potential for impact.
An overview of citizen science including the diversity of projects and people involved. Includes a nod towards the potential influence citizen scientists may have on policy matters .
Social media for researchers - maximizing your personal impactAlan Cann
This document provides an overview of how researchers can use social media to maximize their personal impact. It discusses how social media can enhance the academic research cycle by enabling more effective collaboration, opportunities to forge new connections, receiving feedback, and more rapidly disseminating work. While social media presents some criticisms like privacy issues and a loss of authority, the document encourages researchers to participate and build good networks as a way to make an impact beyond traditional citations.
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementKaren Clement
Slacktivism has received criticism for being ineffective, but it can also have benefits. It allows scientists to crowdfund projects that would otherwise lack resources. Online petitions and social media campaigns can raise awareness of issues and motivate more substantive support through volunteering or donations. While clicking 'like' may not solve problems, increased exposure on social media is necessary to publicize issues. Therefore, while slacktivism has limitations, it can also enable funding, mobilize grassroots support, and shed light on important causes.
Whats an investigation and what makes a good investigationEYP
This document outlines a course on digital investigations in data-driven journalism. It discusses what constitutes an investigation, including exposing socially important issues, discovering and verifying information. It also addresses what makes an issue of public interest and considers examples. The document then covers national vs public interest, the stages of an investigation, and elements that make a good investigation like evidence, human stories, credibility and effective delivery. It discusses reasons to investigate like shedding light on corruption. Finally, it lists qualities of a good investigative journalist, including being curious, self-organized and resourceful.
Social Media for Medical Researchers: Is it worth the time?Julie Leask
Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013.
Presenters: Julie Leask and Cameron Webb, Sydney Medical School, University of Sydney
Social media has become an integral part of modern media and communication. A study identified the top 10 uses of social media as social interaction, information seeking, passing time, entertainment, relaxation, communicatory utility, convenience, expressing opinions, and information sharing. However, excessive social media use can negatively impact students' academic performance and mental health. Teenagers who use social media for more than two hours a day are more likely to experience poor mental health and psychological issues.
Crowdfunding: an Easy and Creative Way of Fundingjustverycurious
Q: Do you want to start your own business?
A: Consider crowdfunding.
Q: What to do if you are short of money for your project?
A: Consider crowdfunding.
Q: Are you financially stressed?
A: Consider crowdfunding.
What is crowdfunding? Well, watch my slides.
Introduction to a workshop on:
Social Media For Researchers
Maximizing your personal impact
Alan Cann
School of Biological Sciences
University of Leicester
Crowdfunding for medical research picks up pace.pdfJichaoChen2
Crowdfunding for medical research is gaining popularity as a way to raise funds for projects that may not receive traditional sources of funding. Several researchers have turned to crowdfunding sites with success, raising thousands of dollars from public donations for projects. However, some concerns remain that only "sexy" projects about animals may attract funds, and that peer review is still needed to vet projects. As government research funding declines, crowdfunding may continue growing as a way for young researchers to obtain seed funding, but growing the infrastructure and vetting process will be important for it to reach larger scales of funding.
This document discusses how researchers can become successful digital scholars by leveraging online tools and platforms. It provides examples of researchers who have used blogs to secure funding, crowdfunding to support research projects, and social media to disseminate findings and increase the reach and impact of their work. The document also outlines best practices for using tools like altmetrics and analytics platforms to track and measure the online engagement and influence of research.
Clicktivism refers to using digital technologies like social media to support causes. While some critics argue that online actions alone are not enough, clicktivists counter that their goal is raising awareness rather than tangible results. Studies also show that people are more likely to donate if asked by those they know online. As activists find new ways to convert online awareness into donations and measurable impact, clicktivism's potential as a tool for social change is growing.
Social media has become an integral part of modern media and communication. It provides various uses and gratifications for users such as social interaction, information seeking, entertainment, and expressing opinions. However, excessive social media use can negatively impact teenagers' mental health and academic performance. Studies show that teens who use social media for more than two hours daily report higher rates of poor mental health, psychological distress, and lack of sleep. While social media is not inherently bad, moderation is important to reap benefits and avoid potential downsides.
The Diversity and Impact of Crowdfunding ProjectsLily Eves
The document discusses how crowdfunding has become a powerful tool for supporting various causes and projects through online donations. It began with the rise of clicktivism through social media platforms to promote causes, which then evolved into crowdfunding sites allowing people to financially support ideas. Examples are given of hugely successful crowdfunding campaigns for projects like the Pebble smartwatch and Veronica Mars movie that raised millions. Crowdfunding has impacted areas like science, education, disaster relief, and helped launch new companies and products. Overall, crowdfunding has created new opportunities to encourage social good.
Clicktivism uses digital media like social networks to facilitate social change and activism. A clicktivism campaign can be created by choosing an issue, creating a purposeful activity to spread awareness of the issue virally, and finding ways to keep the public engaged after it goes viral. For example, a campaign was created for mental health awareness using a dance challenge on social media to cultivate unique dance routines. Crowdfunding can also be used to keep supporters engaged after the initial viral period. While clicktivism has been criticized as "slacktivism" and not driving real-world change, viral campaigns have been successful in raising funds and awareness for issues when done effectively.
Using Social Media To Create Social Good Podcamp Seattle 062108 (Copyrigh...Patrick Byers
The document discusses using social media for social good. It outlines how social media allows those in need to efficiently collect funds and band together, provides examples of initiatives like Freerice.com that have helped feed millions, and discusses how social good is good for business by helping to build trust and responsible marketing. Social networking tools like Twitter are potent ways for companies to gain trust through social responsibility.
A presentation by A/Prof Julie Leask (University of Sydney School of Public Health and NCIRS) and Dr Cameron Webb (NSW Health Pathology and University of Sydney) for Early Career Researchers and public health researchers at The Children's Hospital at Westmead, Australia, on Wednesday 29 July 2015.
This is my assignment for the course "Create a great Social Media Strategy" by Julian Cole, Digital Strategy Director at BBH NY. Any comments and recommendation are very well appreciated. Especially when it comes to the question: what can you get for 12K$?
PS: Unfortunately Slideshare erased my wonderful blue background...
Clicktivism, or online activism, generates awareness that can lead to meaningful social change over time. While critics argue it does not create substantive change, studies show clicktivists are more likely to engage in real-world activism. Successful examples like the Ice Bucket Challenge and #BlackLivesMatter campaign raised millions for causes and influenced policy changes. Clicktivism allows more inclusive participation and represents diverse voices. We should appreciate all levels of activism and not dismiss clicktivism's potential for impact.
An overview of citizen science including the diversity of projects and people involved. Includes a nod towards the potential influence citizen scientists may have on policy matters .
Similar to The Social Benefit of Crowdfunding and Media Campaigns (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
12. A study conducted by Northwestern University found numerous motives to
crowdfund other than just gathering resources. Many launched campaigns in
order to:
Expand awareness of work,
Form connections,
Gain approval,
Maintain control,
Learn new fundraising skills (6)
Photo by Aleks Dorohovich
25. WO R K S CI T E D
1
Lin, Thomas. "Scientists Turn To Crowds On The Web To Finance Their Projects". The New York Times 2011. Web. 3
June 2016.
2
Gray, Richard. "Crowdfunded Science: Harnessing The Wisdom Of The Crowd, Or Selling Out?". The Guardian 2015.
Web. 3 June 2016.
3
Makris, Gregory. "Crowdfunding: From Startup Businesses To Startup Science". BMJ 350.jan14 19 (2015): h18. Web. 3
June 2016.
4
Marlett, David. "Crowdfunding Art, Science And Technology: A Quick Survey Of The Burgeoning New Landscape".
Leonardo 48.1 (2015): 104-105. Web.
5
Lewis, Michael. "Majority Of Kickstarter Campaigns Fail Despite High-Profile Successes Like Vanhawks". The Toronto
Star 2016. Web. 3 June 2016.
6
Gerber, Elizabeth M. and Julie Hui. "Crowdfunding". ACM Transactions on Computer-Human Interaction 20.6 (2013):
1-32. Web.
7
Johnson, Mary. "Crowdfunding Success Can Help Kickstart Interest From VC Firms". NJBIZ 27.14 (2014): 20. Web. 3
June 2016.
8
Blackman, Andrew. "Tuition Due? Time To Hit Up Everyone You Know". The Wall Street Journal 2015. Web. 3 June
2016.
9 Sharma, Ritu. "Stop Pouring Ice On Clicktivism". The Huffington Post 2014. Web. 3 June 2016.
10 Stern, Caryl. "In Praise Of Clicktivism". The Huffington Post 2015. Web. 3 June 2016.
11
Omand, Geordon. "Charity Crowdfunding Success Linked To Self-Expression Through Social Media". The Canadian
Press 2015. Web. 3 June 2016.
12 Messina, Judith. "Charities Turn To Web To Get Cash". Crain's New York Business 30.42 (2014): 15. Web. 3 June 2016.
All images used have a CCO license, and were sourced from Photype.co