Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
Tradução do documento sobre a Cultura do Netflix. O documento trata principalmente da gestão de pessoas, dividido em 7 tópicos:
Valores são que a gente realmente valoriza
Alta Performance
Liberdade & Responsabilidade
Contexto, não controle
Altamente alinhado, levemente acoplado
Pague o topo do Mercado
Promoções & Desenvolvimento
Arquivo original em https://pt.slideshare.net/reed2001/culture-1798664
Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.
Essa é a nossa cultura. É assim que fazemos e nisso que acreditamos aqui na Rock Content. Quer fazer parte? Acesse:
http://rockcontent.com/jobs #culturecode
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
This is the keynote talk I gave at the BBC Develop conference in London, UK in November of 2013. In it I talk about what I believe makes a strong engineering culture, how to protect it if you have it, and how to fix it if you don't. I use a lot of examples from Spotify (where I am a Director of Engineering). As usual, I go a bit light on the bullets, since I prefer to talk, but I think you can still get the gist of my points.
Tradução do documento sobre a Cultura do Netflix. O documento trata principalmente da gestão de pessoas, dividido em 7 tópicos:
Valores são que a gente realmente valoriza
Alta Performance
Liberdade & Responsabilidade
Contexto, não controle
Altamente alinhado, levemente acoplado
Pague o topo do Mercado
Promoções & Desenvolvimento
Arquivo original em https://pt.slideshare.net/reed2001/culture-1798664
Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.
Essa é a nossa cultura. É assim que fazemos e nisso que acreditamos aqui na Rock Content. Quer fazer parte? Acesse:
http://rockcontent.com/jobs #culturecode
A retrospective looking at the implementation of Cost of Delay as a means to improve decision-making, improve the sense of urgency and encourage the breaking down of work as well as scheduling or prioritisation using CD3.
The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement strategy. The benefits of the framework include improved focus, increased transparency, and better alignment. OKR achieves this by organizing employees and the work they do around achieving common objectives.
OKR helps entire companies communicate company strategy to employees in an actionable, measurable way. It also helps companies to move from an output to an outcome-based approach to work.
In startups, too many words & phrases exist. Here is a short curated list of startup terminology. Enjoy!
If you have any suggestions on things to add, email me at: lukejamesfitzpatrick@gmail.com
Design a UX resume that will get you hiredKim Bieler
In this talk I illustrate with examples common pitfalls in UX resumes and give you insight into what the UX hiring manager is looking for. I show you how to make your resume truly stand out—not by expounding on your design philosophy or visualizing your career as an infographic—but by listing concrete accomplishments that demonstrate your business value.
Hipóteses de um Product Manager para uma fintech especializada em empréstimos de alto valor. Sugeri um approach entre o systematic drive to value, do Lean Startup, com squads que trabalham com Scrum. O objetivo é gerar mais simulações e avançar no funil de conversão.
Canaan Entrepreneur Pitch Workbook - To provide entrepreneurs with just the actionable, tactical guidance you need to clearly communicate your business idea.
Le Code culture de HubSpot est un document qui peint la culture d'entreprise de HubSpot : sa mission, ses valeurs, ses engagements... Cette présentation a été créée spécialement pour les employés, clients, partenaires ou candidats francophones qui souhaitent découvrir HubSpot.
Os valores que compõe nossa cultura devem estar evidentes em cada projeto na Layer Up e servir como um ponto de harmonia para as ações de cada um dos colaboradores. Não queremos ser ou fazer mais do mesmo. Nós queremos entregar experiência, resultado e transformação digital.
Whether you are a professional trainer or trying to bring agility to your organization or team, you no doubt have encountered the difficulty in conveying agile values and principles. Learning practices and techniques is easy in comparison; You learn by doing. But how do you teach a philosophy or mindset? How do you 'do' a value?
Through trial and error, through hundreds of classes, through training thousands of agile practitioners, we have put together a set of best practices (and not-so-best practices) for delivering powerful agile learning experiences. Participants in this session will walk away with a toolkit they can put to use the next day. The toolkit will include scenario simulations, learning games, discussion generators, reenforcement exercises, student patterns, common pitfalls, and other activities to help you get out of the way and let the learning happen.
Links to the activities we did during the presentation:
'What Were They Thinking?' game: http://tastycupcakes.org/2009/06/what-were-they-thinking/
'Pocket-Sized Principles' activity: http://tastycupcakes.org/2010/01/pocket-sized-principles/
'Presto Manifesto' activity: http://tastycupcakes.org/2009/06/presto-manifesto/
Project Restart 2022: Karin Fuentesová - Jak stavět startup a nezbláznit seTaste
Na přednášce bych vám ráda předala vlastní zkušenost, jak se organizujeme, jak vhodně sestavit tým, aby firma fungovala samostatně. Jakými problémy budete dost pravděpodobně čelit a jak jsme se s nimi poprali my.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Jeff Atwood - How To Optimize Your Community PlatformFeverBee Limited
Jeff Atwood is the co-founder of StackExchange, one of the world's largest and most successful communities, and Discourse - the most modern community platform in existence today.
A retrospective looking at the implementation of Cost of Delay as a means to improve decision-making, improve the sense of urgency and encourage the breaking down of work as well as scheduling or prioritisation using CD3.
The acronym OKR stands for Objectives and Key Results, a popular goal management framework that helps companies implement strategy. The benefits of the framework include improved focus, increased transparency, and better alignment. OKR achieves this by organizing employees and the work they do around achieving common objectives.
OKR helps entire companies communicate company strategy to employees in an actionable, measurable way. It also helps companies to move from an output to an outcome-based approach to work.
In startups, too many words & phrases exist. Here is a short curated list of startup terminology. Enjoy!
If you have any suggestions on things to add, email me at: lukejamesfitzpatrick@gmail.com
Design a UX resume that will get you hiredKim Bieler
In this talk I illustrate with examples common pitfalls in UX resumes and give you insight into what the UX hiring manager is looking for. I show you how to make your resume truly stand out—not by expounding on your design philosophy or visualizing your career as an infographic—but by listing concrete accomplishments that demonstrate your business value.
Hipóteses de um Product Manager para uma fintech especializada em empréstimos de alto valor. Sugeri um approach entre o systematic drive to value, do Lean Startup, com squads que trabalham com Scrum. O objetivo é gerar mais simulações e avançar no funil de conversão.
Canaan Entrepreneur Pitch Workbook - To provide entrepreneurs with just the actionable, tactical guidance you need to clearly communicate your business idea.
Le Code culture de HubSpot est un document qui peint la culture d'entreprise de HubSpot : sa mission, ses valeurs, ses engagements... Cette présentation a été créée spécialement pour les employés, clients, partenaires ou candidats francophones qui souhaitent découvrir HubSpot.
Os valores que compõe nossa cultura devem estar evidentes em cada projeto na Layer Up e servir como um ponto de harmonia para as ações de cada um dos colaboradores. Não queremos ser ou fazer mais do mesmo. Nós queremos entregar experiência, resultado e transformação digital.
Whether you are a professional trainer or trying to bring agility to your organization or team, you no doubt have encountered the difficulty in conveying agile values and principles. Learning practices and techniques is easy in comparison; You learn by doing. But how do you teach a philosophy or mindset? How do you 'do' a value?
Through trial and error, through hundreds of classes, through training thousands of agile practitioners, we have put together a set of best practices (and not-so-best practices) for delivering powerful agile learning experiences. Participants in this session will walk away with a toolkit they can put to use the next day. The toolkit will include scenario simulations, learning games, discussion generators, reenforcement exercises, student patterns, common pitfalls, and other activities to help you get out of the way and let the learning happen.
Links to the activities we did during the presentation:
'What Were They Thinking?' game: http://tastycupcakes.org/2009/06/what-were-they-thinking/
'Pocket-Sized Principles' activity: http://tastycupcakes.org/2010/01/pocket-sized-principles/
'Presto Manifesto' activity: http://tastycupcakes.org/2009/06/presto-manifesto/
Project Restart 2022: Karin Fuentesová - Jak stavět startup a nezbláznit seTaste
Na přednášce bych vám ráda předala vlastní zkušenost, jak se organizujeme, jak vhodně sestavit tým, aby firma fungovala samostatně. Jakými problémy budete dost pravděpodobně čelit a jak jsme se s nimi poprali my.
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Jeff Atwood - How To Optimize Your Community PlatformFeverBee Limited
Jeff Atwood is the co-founder of StackExchange, one of the world's largest and most successful communities, and Discourse - the most modern community platform in existence today.
"Meeting and Sharing Our Great Experiences Hosting"コミュニティの第一回目ミートアップで話した内容です。今後、どのようなコミュニティにしていきたいのかが書いてあります。
This is what we talked about in our first meet up event for the "Meeting Sharing Our Great Experiences Hosting" community. It basically explains what kind of community we want to create.
Elizabeth Houston - How To Successfully Blend Online and Offline Community Bu...FeverBee Limited
Elizabeth Houston, Director of Enterprise Community at Hootsuite, will show you how Hootsuite manages to use both online and offline events to get people to participate in their community and create a seamless customer experience.
How did Airbnb mix digital with a historical event to promote its positioning...Martin Basdevant
Analysis of the strategy and performances of the last Airbnb's digital activation "Wall and Chain", launched on November 7th, 3 days before the 25th anniversary, of the Fall of the Berlin Wall.
Delight 2015 | Airbnb Environments: Belonging in the Open PlanDelight Summit
This presentation was given by Aaron Taylor Harvey and Rachael Harvey of the Airbnb Environments Team at Delight 2015 on Oct. 5, 2015.
Imagine a call center with no cubicles, no traditional desks, and no phones. What if, instead, you could design an office defined by freedom and comfort that is also an effective and functional place to work every day. That’s exactly what Aaron and Rachael Harvey did for Airbnb’s award-winning Portland Call Center—and what they’re doing for other Airbnb offices around the world. Agents in the Portland call center have a work environment that’s a lot like a great Airbnb travel listing, bringing the experience of traveler and agent closer together—and making it easier to provide those travelers with a great customer experience. In this core conversation, Aaron and Rachael will share the philosophy and design process they use to redefine work environments in much the same way that Airbnb redefined travel.
http://delight.us/conference
Social Media's Role In Scaling Your Organization's Culture, Community, and Co...Community Boost
Social media represents the largest opportunity for many nonprofits to scale their impact. However, social media also represents one of the most daunting and resource intensive marketing efforts that today’s NPO leaders are being pressured to manage. In addition to learning how to create a strong social strategy, viewers of this webinar will also leave with frameworks, outlines, and tools that will not only help increase their organization’s online supporters, but more importantly, increase their organization’s online donations.
Community Boost Consulting’s Director of Impact, Cameron Ripley, presents on how you can leverage social media to build your organization’s culture, engage your community, and increase your contributions and online donations.
Watched the full webinar with audio and video here:
https://communityboostconsulting.org/learning/social-medias-role-in-scaling-your-organization/
Social media and community in Culture journalismMarta Bausells
Presentation about the Guardian's approach to community building in Culture and Arts journalism, and how social media fits into that. With case studies and examples.
(The slideshow is a visual guide, not the bulk of the presentation).
Creating a Shared Vision for a Community, presented by Marsha Murrington, And...craigslist_fndn
To create a vision for the future and long-term change in a community, it’s essential to have a strong, well-conceived community engagement plan and process that allows the voices within the community to be heard. Having outsiders and experts apply their values and preconceived notions of what a community needs is a recipe for failure. This session is led by three skilled change agents, with experiences working across boundaries in a variety of communities. They share their insights, stories, and approaches for bringing people of diverse backgrounds, cultures, and generations together to envision what they want their neighborhoods and communities to become, determine priorities, address problems and issues, and take greater responsibility for where they live, work, and play.
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
How can community foundations and other local organizations think about creating hyperlocal sites that truly engage the community, both as participants and as creators and partners? This preso offers some ideas for discussion.
"Build Great Services" - Ergosign @ MCBW 2021Ergosign GmbH
Build great services – people-centric, economical and sustainable!
We wanted to share how we design services. Services, that are sustainable – for a company, its employees and the world around us.
Find out more about our services: https://bit.ly/30ynYbp
United Purpose is a member-based organization for high caliber individuals committed to improving the world around them.
We curate one-of-a-kind experiences held in unique locations around NYC that are custom-designed to maximize your personal and professional development.
If you ever watched a TED Talk and felt inspired to take action but weren't sure how, then UP is for you. Our events range from intimate dinners and private screenings to salon discussions and field trips.
Through UP you will meet a vetted community of diversely talented individuals who go great lengths to support each other’s ideas and wellbeing.
Follow us on Facebook or apply to attend as a guest or apply for membership via our website. www.unitedpurpose.com
June 2022 RI Community Action to End HT Final 2.pptxUshaReddi1
Presentation at Rotary International Convention in Houston, TX. Rotary members present on what Rotarians can do to fight human trafficking using an action kit that can implemented worldwide.
Speakers:
Lucy Bloom, Leawood, KS Rotary Club
Patti Mellard, District 5710 End Human Trafficking Chair
Usha Reddi, Rotary Club of Community Action Against Human Trafficking (CAAHT)
Webinar: Institutional Philanthropy & Grassroots Fundraising: A Match Made fo...EPIPNational
With so many complex social and political forces impacting philanthropy and the third sector today, it’s more important than ever for social justice fundraisers of every stripe to find purpose and meaning in their toil. The Grassroots Institute for Fundraising Training (GIFT) suggests that the distinction between donor and recipient is fleeting and that the transformational power of philanthropy lies in discovering and sharing our inner fundraiser with the world around us. Join us for this engaging webinar as we explore GIFT’s work to cultivate intention, craft, and pride in the role of the fundraiser as part of a broader effort to redefine philanthropy and help construct a shared vision of resource mobilization across the sector. We’ll learn about GIFT’s programs, in particular the biennial Money for Our Movements: A Social Justice Fundraising Conference, hear about impact from partners who’ve experienced GIFT’s transformative programming, and consider some strategic philanthropic responses to current trends in the sector.
Presenters: Sheridy Leslie & Chiara Camponeschi
Attendees of this workshop will learn how to develop an online volunteering program. Expect to learn about the concept of virtual volunteering and the long list of tasks virtual volunteers can perform. Through the use of real cases and examples, you’ll learn the best practices in attracting, recruiting and managing online volunteers, as well as how best to acknowledge and celebrate their efforts.
There a 5 total PDF upload for the public to see . These help get ready for positive action and volunteering with Obama . I like Social media Strategy very much ! Amy
"Dynamic Success at the Polls" Presentation at ILA 2013 #ilaigniteEveryLibrary
Melissa Gardner, Director at the Broadview (IL) Public Library, and John Chrastka, Executive Director at EveryLibrary, presented at the 2013 Illinois Library Association conference on planning and running successful library ballot campaigns in both Information-Only and Vote Yes settings.
This slide deck is an initial draft outlining the mission and objectives of Systems Thinking Marin (as of Autumn 2017), possible projects for realizing that mission, and provides examples of the major systems thinking frameworks that inform the mission and objectives.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Someone's Done that Already: The Best Practices of Sharing Best Practices, pr...craigslist_fndn
We want to get the job done right now. Immediately. Now as in last week. But what if someone already figured out a great roadmap for success? This session explores resources for discovering and sharing best practices, including the politics of hoarding or sharing best practices.
FeverBee breakdown of StackOverflow's online community. This is easily one of the most advanced online communities on the web. Learn more about gamification, onboarding, and getting good quality questions and answers.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
How To Rapidly Grow Your Online Community - Going For The Big WinsFeverBee Limited
FeverBee's Richard Millington explains why most community managers are wasting more of their time on tasks which don't move the needle. Instead they need to identify and achieve their 'big wins'.
How To Do A MUCH Better Job Emailing Your Members - Tamara GielenFeverBee Limited
In this session you'll learn how to use email effectively as a way to engage your members. You'll learn what works and what doesn't, which types of emails you absolutely have to include in your strategy and how to get your members to do exactly what you want them to do. Without making them feel like you are harassing them!
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Building International Communities - Ed GiansanteFeverBee Limited
Companies have a global reach and with the power of internet and using social media, it's possible to engage with them any where in the world. But how can we do that effectively? Can we build communities locally? Is it worth it? What are important factors that will help it being successful and risks associated with it? Dropbox has over 400 million users around the world and with such large scale it may seem impossible to engage with users individually. In this talk, Ed will present some of the ways in which his team is working to not only engage users locally but also delight them.
You Can't Build A Passionate Community If No-One Can Find You - Dominic WoodmanFeverBee Limited
You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
14. “...proponents demonstrated a much larger grassroots base. At
hearing after hearing, hosts outnumbered
opponents...Supervisors continually ran into people who
used Airbnb, liked Airbnb, and saw nothing wrong with Airbnb’s
practices. That’s why you heard very little anti-Airbnb rhetoric
from supervisors, including those who do not hesitate to
castigate real estate speculators and Ellis evictors.”
- Randy Shaw, BeyondChron
“Scores of Airbnb hosts spoke at public meetings and
rallies over the past several months, supporting the version of
the law that the supervisors green-lighted.”
- Carolyn Said, San Francisco Chronicle
"Airbnb and its backers, who've been well-organized in San
Francisco, have argued throughout the public battle that short-
term rentals help keep the city affordable..."
- Emily Badger, The Washington Post
18. Action: Growth in Supporters
(SF)
#ofTotalSupporters
0
1200
2400
3600
4800
6000
April May June July August
19. S.F. Universe
Total hosts + guests with addresses
6,288
People reached
8,660
5,954
People who have been reached
and are supporters
20. Support
Levels
5,354
Low-Medium Supporters
494
Strong Supporters
106
Core Members
Interested in attending events and other
high-engagement activities, ex: join
Action Team, attend public hearings
Strong supporters who are reliable,
trustworthy and politically savvy. In regular
contact with Organizers. ex: attend last-
minute event, meet with city official
Interested but non-committal, want low-
engagement activities, ex: signing
petition, writing a letter
23. • Lower the barrier to
entry
• Make incrementally
harder...
• ...But more rewarding
and effective
This helps you model what ‘Asks’ you should make, and
when.
4. Commitment Curve
Sign Petition
Tell your Story
Attend Action Meetup
Tweet Senator
Attend Rally
Senator Visit
Oped
Story Postcard
Month 1 Month 4
28. Commitment Curve
Sign Petition
Tell your Story
Attend Action Meetup
Tweet Senator
Crowdfund Ad.
Month 1 Month 4
We are Peers.
We’re asking lawmakers for
more sharing, not less. We want
to play by the rules, but New
York needs laws that are safe,
fair, and clear.
Support sharing. Fix the Law.w.
peers.org/fixthelaw
This ad was paid for by 1,165 Peers
who crowdfunded this message to
ask lawmakers to support sharing.
“I worked at a company that declared bankruptcy
before paying me. Sharing my home made it possible
for me to keep my house.”
EVELYN
NEW YORK, NEW YORK
“As a cancer survivor who lost disability insurance,
sharing my home gave me the bandwidth I needed to
pay rent. The best part was the families, who had a
home close to the hospital—my home.”
WENDY
NEW YORK, NEW YORK
Sharing is revolutionizing the
way New Yorkers participate
in the economy, creating new
opportunities for our families,
our communities, and our state.
But outdated laws treat
law-abiding New Yorkers like
slumlords.
Do we look like
slumlords to you?
“We were afraid we’d have to leave our farm, our
animals, our home. We started sharing our home to
make a little extra, and it has saved us from losing
our farm!”
LAURA
ITHACA, NEW YORK
44. How do they get these results?
Operation Programming+
45. How do they get these results?
Operation Programming+
1. Operational
discipline applied to the
‘soft’ skills of
relationship-building
and community
development at scale.
46. How do they get these results?
Operation Programming+
1. Operational
discipline applied to the
‘soft’ skills of
relationship-building
and community
development at scale.
2. Building an external
community
infrastructure that is
scaleable, self-
sustaining, and built for
the long-term
47. How do they get these results?
Operation Programming+
1. Make varied asks that
track up the Commitment
Curve and that suit
members’ capacity and
comfort
48. How do they get these results?
Operation Programming+
1. Make varied asks that
track up the Commitment
Curve and that suit
members’ capacity and
comfort
2. Develop programming
that makes regular and
escalating asks (c. every
2 weeks) to maintain
engagement and get shit
done.
50. How do they get these results?
The Operation:
1. Field Organizers
51. How do they get these results?
The Operation:
1. Field Organizers+
2.
Goals/
Metrics
52. How do they get these results?
The Operation:
1. Field Organizers 3. CRM++
2.
Goals/
Metrics
53. How do they get these results?
The Operation:
1. Field Organizers 3. CRM
4. Build a Self-
sustaining
community
infrastructure
of Hosts
+ ++
2.
Goals/
Metrics
54. !
!
Qualifica)ons/Characteris)cs:
!
•
Experience
with
community
and
poli5cal
organizing
•
Flexible
and
adaptable
to
changing
circumstances
• Communica5on
skills
-‐
ar5culate
and
ability
to
improvise
• Great
rela5onship-‐building
skills
-‐
comfortable
talking
to
all
kinds
of
people
face-‐to-‐face
and
over
the
phone
• Willing
and
able
to
work
long
hours,
including
weekends
!
Responsibili)es:
•
Build
a
network
of
supporters,
with
a
close
group
of
“core
supporters”
at
the
center
•
Collect
and
enter
data
on
a
daily
basis
•
Organize
events
such
as
neighborhood
mee5ngs
•
Recruit,
train,
and
manage
volunteers
to
take
leadership
roles
in
a
las5ng,
volunteer
driven
grassroots
organiza5on
• Manage
rela5onships
with
supporters
-‐
earn
trust
in
order
to
make
“asks”
Field Organizers____________________________
55. What’ they’re NOT What they ARE
1. A phone bank
1. Relationship-
Builders Who use phone
lists to identify, convert
and recruit Hosts to
engage
2. Canvassers
(Low-level
recruitment and
training to make
simple, one-off asks)
2. Community-
Builders at Scale
Who build self-sustaining
community of Hosts by
identifying, training and
supporting leaders,
captains etc.
3. Goal-driven,
metrics accountable
Managers
3. Traditional
Community Managers
Who have built strong
relationships with c. 50
key hosts and run events.
59. S F F I R E S T A R T E R C A L E N D A R
July
Sunday' Monday' Tuesday' Wednesday' Thursday' Friday' Saturday'
' ' 1' 2' 3' 4' 5'
' ' ' ' ' ' '
6' 7' 8' 9' 10' 11' 12'
' ' ' ' ' Mandatory'Fun!' '
13' 14' 15' 16' 17' 18' 19'
'
Sunday'Streets'
In'Richmond'
' Brand'Launch'Week!' Supper'Club' ' Volunteer'Event'@'E.R.'
Taylor'Elementary'
'
20' 21' 22' 23' 24' 25' 26'
' ' ' ' ' ' '
27' 28' 29' 30' 31' 1' '
' ' ' ' Press%Event*%
Campaign%Launch%
Home'Sharers''
Happy'Hour'
'
'
D2'Chiu'ATM' D10'Chiu'ATM'
D4+7'Chiu'ATM' D1'Chiu'ATM'
D10''ATM'@Byron’s''
D5'ATM'''
D2+3'ATM'''
D6'ATM'''
D4+7'ATM'''
D8'ATM''
D1'ATM'''
Haight'Ashbury'
Neighborhood'Council'
EVNA'Meeting'to''
discuss'Home'Sharing'
Corbett'Heights'NA'–
Home'Sharing'presents'D9'ATM'@Gregg’s''
City'Hall'Meeting'
with'Avalos'
D8'ATM'X'Weiner'
D2'City'Hall'
Meeting'w/Farrell'
Commiss.'Meeting'
with'Cindy'Wu'
D9'City'Hall'Meeting'
w/Campos' D10'
Meeting'
w/Cohen'
D5'City'Hall'
Meeting'w/Breed'
D6'Chiu'ATM'
Meeting'with'Planning'
Commiss.'Fong'and'
Johnson'
Commiss.'Meeting'
with'Hillis'
60. Scaled Asks
- Testify at a Rally/Hearing
- Share story publicly
- Advocacy Team (speak at N.A.
meetings)
- Meeting with city official
- Join neighborhood association
- Attend public hearing
- Host a meeting
- 1:1 with Organizer
- Attend Action Team meeting
- Write letter
- Share story
- Post to social media
High engagement
Low engagement
68. Commitment
15,876 Hosts Activated
11,113 Facebook Likes
3,812 Volunteers
400 Team Leaders
2,668 Team Members
August October November
31,500 Live Conversations
7,779 Petition Signatures
5,445 Event Attendees
September December January
31,513 Hosts
Paris: 25 Field Organizers