The document summarizes how public awareness helped make Indore, India the cleanest city for 4 consecutive years under the Swachh Bharat Abhiyan (Clean India Mission). It discusses how the Indore Municipal Corporation partnered with NGOs and private companies to launch an awareness campaign that changed citizens' behavior towards cleanliness. Key initiatives included segregating waste at source, door-to-door waste collection, eliminating garbage dumps, and converting waste into usable products. The success of Indore's waste management model in involving municipalities, companies, NGOs and citizens provides an example for other cities to improve their cleanliness.

1. PUBLIC AWARENESS AND THE
WONDERS IT CAN DO!
INTERVIEW WITH INDORE
MUNICIPAL CORPORATION PARSHAD,
MR. DILIP SHARMA
On how it was Public Awareness that made Indore the
cleanest city of the country for 4 consecutive years
under the SWACHCH BHARAT ABHIYAAN.
- Khyati Tongia & Team, Indore

2. MR. DILIP SHARMA IS COUNCILOR OF WARD NO.
43, AN ACTIVE MEMBER OF INDORE
MUNICIPAL CORPORATION AND MEMBER IN-
CHARGE TRAFFIC AND TRANSPORTATION
MANAGEMENT, INDORE (M.P.)
DISCLAIMER
“This disclaimer informs readers that the views, thoughts, information
and opinions expressed in the interview belong solely to the speaker, and
do not necessarily represent those of Niti Manthan.”

3. VOTE OF THANKS
I, along with my teammates would like to thank our guest for giving us his time and
sharing the practices which Indore has undertaken through past years and all the
efforts undertaken to spread public awareness and importance of cleanliness.
Also, through this, we would also like to thank all the residents of the city who
have imbibed in themselves the cleanliness and we hope that the way Indore has
used public awareness to reach goals, in other cities too public awareness is given
maximum importance and more wonders are achieved.
LAW REACHES ITS GOALS WHEN PUBLIC IS MADE AWARE ABOUT IT!
THANK YOU!

4. PUBLIC AWARENESS AND THE
WONDERS IT CAN DO!
Highlighting on how it was Public Awareness &
Working together of the Indore Municipal
Corporation that made Indore the cleanest city
of the country for 4 consecutive years under the
SWACHCH BHARAT ABHIYAAN.
- Khyati Tongia & Team, Indore
INCLUDE RECORDINGS OF THE INTERVIEW WITH INDORE
MUNICIPAL CORPORATION PARSHAD, MR. DILIP SHARMA

5. SWACHH BHARAT ABHIYAN
Swachh Bharat Abhiyan has become a ‘Jan Andolan’ receiving tremendous
support from the people.
Taking the broom to sweep the streets, cleaning up the garbage, focusing
on sanitation and maintaining a hygienic environment have become a
practice after the launch of the Swachh Bharat Abhiyan.
People have started to take part and are helping spread the message of
‘Cleanliness is next to Godliness.’
“A clean India would be the best tribute India could pay to Mahatma Gandhi on
his 150th birth anniversary in 2019,” said Shri Narendra Modi as he launched
the Swachh Bharat Mission throughout length and breadth of the country as a
national movement.
A sense of responsibility has been evoked among the people through this Movement.

6. Clean environment is the fundamental right of citizens under Article 21
and it is for the local bodies as well as the State to ensure that public health is
preserved by taking all possible steps - a 2019 order by the National Green
Tribunal.
Thus, Right to Clean Water, Air and Environment forms a crucial and significant
part of Article 21 of the Constitution.
Therefore, providing better and hygienic living environmental conditions become
the duty of the state under the right to life of an individual.
It has been held in the case of Subhash v. State of Bihar,[21] that you can
always approach the court under Article 32 of the Indian Constitution upon the
infringement of your right to clean water and air under Article 21 of the Indian
Constitution.
ARTICLE 21

7. JOURNEY OF INDORE UNDER S.B.A.
From being placed 149th in cleanliness ranking of India’s cities in 2014,
Indore Municipal Corporation climbed to the 25th position in 2016, and to
the top in 2017 and continued being on the top for 2018, 2019 and 2020
consecutively.
The success of Indore’s urban solid waste management shows that
urban India can clean up if municipal bodies, NGOs, private
companies and citizens come together.
This is urgent as India will, by 2050, generate 3.5 times – over 543,200
tonnes or 54,320 truckloads – of the solid waste it produces today,
the World Bank estimated in 2018.

8. Segregation at source, trust between citizens and the municipality, processing close to sources of
waste and hefty fines helped the city clean up its trash.
Since the launch of the Swachh Bharat mission :
o Indore’s municipal corporation has eliminated garbage dumps, ensured 100% household-
waste segregation and converted waste to usable products, such as compost and fuel.
o Covered all of its wards with door-to-door solid waste collection.
o It partnered with non-governmental organizations for an awareness campaign to change the
behavior of its citizens.
o Contracted private companies to run some waste management operations.
o Used technology and improved municipal capacity to ensure the implementation of its waste
management plan.
Not only that; Indore is an example for other cities to take a note of and to take their
cleanliness initiative forward.

9. SWACHH BHARAT CITIZEN’S PLEDGE
Mahatma Gandhi dreamt of an India which was not only free but also clean and developed.
Now it is our duty to serve Mother India by keeping the country neat and clean.
I take this pledge that I will remain committed towards cleanliness and devote time for this.
I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness.
I will neither litter not let others litter.
I will initiate the quest for cleanliness with myself, my family, my locality, my village and my workplace.
I believe that the countries of the world that appear clean are so because their citizens don't indulge in
littering nor do they allow it to happen.
With this firm belief, I will propagate the message of Swachh Bharat Mission in villages and towns.
I will encourage 100 other persons to take this pledge which I am taking today, I will endeavor to make
them devote their 100 hours for cleanliness.
I am confident that every step I take towards cleanliness will help in making my country clean.

10. Laws are made for every citizen of the society, but we know they are complex. Most of the times people fear engaging or also
knowing the legal system of the country, even though it is the law which runs in the entire country in every field, every sector,
every profession, every infrastructure or even in intellectual properties. Everything gets recognition, backing and most
importantly the remedies in case of violations because of existence of law.
BUT, the question that arises is even when law is so important in every aspect, why it doesn't gets implemented or even
questioned or becomes part of limelight? The answer being - "Lack Of Awareness!" Being a law student I got an opportunity to
learn laws and ability to question them too, but does everyone has it?
WE NEED TO START TALKING AS BEING A PART OF DEMOCRACY SETUP. To initiate, calling to recognize November 2 - November
9 as Justice Week in India, where the whole week the center of discussions will be Laws, Legal System, Questions to the Law
Makers and many other programes undertaken by bodies associated with Law to spread Legal Education and Awareness from
a kid to an elder person, from rich to poor without any discrimination. Novemeber 9 is also observed as
National Legal Services Day whose aim is also to ensure free and fair procedure and thus, JUSTICE, what a better way of
ending Justice Week.
If we don't begin now, it will be too late. We need to ask, understand and even fight for laws that are made for our own
benefit. There is nothing to lose from this, but rather a foundation will be built for the upcoming generations where they'll
speak and question for own rights.
Observe November 2 - November 9 as Justice Week in India
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