So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective?
It could.
No matter how long you’ve had a landing page, there’s always room for improvement.
66% of companies test multiple landing pages on their website, only 13% think they’re doing it well.
This comprehensive article will discuss the top 7 landing page mistakes that are affecting your conversion rate. I’ll dive into why these mistakes matter, and give you the proven best practices on how to change them to get the best possible result from your landing page.
8 Steps to Write Copy that Converts: Email MarketingWishpond
Does your email copy result in the profits you need?
Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons?
Once you’ve gained a sizable lead list, it’s how you nurture your leads through your sales conversion funnel that counts.
In this slideshare, I’ll give you 8 actionable steps to write email copy that converts.
Read more at: blog.wishpond.com
Step up your email marketing game today!EngageBay Inc
This slide provides detailed information on building email marketing campaigns that get results. Don't get lost in the sea of familiarity and stand out in your customer's inbox.
Email Marketing is a powerful segment for small businesses but they are not doing it the right way!
If you are struggling to get good returns from your email marketing campaigns?
Swipe right through the post.
Follow Picmaker to design the best Business and Marketing content.
How to Write Blog Posts that Get ResultsJanet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether blogging is really worth it? Learn powerful strategies to help you attract readers, encourage social sharing, and ultimately generate more business.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
8 Steps to Write Copy that Converts: Email MarketingWishpond
Does your email copy result in the profits you need?
Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons?
Once you’ve gained a sizable lead list, it’s how you nurture your leads through your sales conversion funnel that counts.
In this slideshare, I’ll give you 8 actionable steps to write email copy that converts.
Read more at: blog.wishpond.com
Step up your email marketing game today!EngageBay Inc
This slide provides detailed information on building email marketing campaigns that get results. Don't get lost in the sea of familiarity and stand out in your customer's inbox.
Email Marketing is a powerful segment for small businesses but they are not doing it the right way!
If you are struggling to get good returns from your email marketing campaigns?
Swipe right through the post.
Follow Picmaker to design the best Business and Marketing content.
How to Write Blog Posts that Get ResultsJanet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether blogging is really worth it? Learn powerful strategies to help you attract readers, encourage social sharing, and ultimately generate more business.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
Top 5 Ways E-Mail Mining & E-Mail Analytics Help Contain Costs & Generate Rev...databahn
As the VP of Sales, you can benefit greatly from e-mail mining and e-mail analytics. Here's databahn's top 5 ways that e-mail mining and e-mail analytics can help contain costs and generate revenue for your company.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing tips to drive conversions in 2021Kelly Ston
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or LessPouyan Salehi
In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies.
At a high level, when we’re talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email:
Find a reason to connect
Tell them why they should care
Bridge the gap
Give a clear CTA
Write the subject
Edit and send
Let’s take a deeper look at each of these.
- - - - - - -
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
thunder::tech was invited to attend the 2009 Husqvarna Viking International Conference in Grapevine, Texas to lead a presentation on e-mail marketing. This presentation covers some of the basics of e-mail marketing.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
12 Tips: How to Use Email to Drive Traffic to Your BlogWishpond
You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it?
Use email.
Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.
In this presentation, I give you 12 actionable tips you can start using today.
8 Facebook Post Formulas that Drive EngagementWishpond
This simple Slideshare gives you eight proven Facebook Post formulas that drive engagement.
We’ve examined the world’s top Facebook Pages to see which posts are, on average, generating more participation from Facebook Fans than others.
We’ve broken down the content in these posts to find the common pieces that remain, and created formulas that we’ve seen, time and again, drive above-average engagement.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Influence Marketing Part 1: How to Find Your Industry LeadersWishpond
Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market leaders?
Partnering with industry leaders has long been a successful marketing strategy - big brands have been marketing with sports figures and celebrities for decades. As online social influence continues to grow, so too does Influence Marketing. Search engine like Google factor social influence into your pagerank, and customers look to those they trust for product recommendation.
The cool thing about Influence Marketing is that even as the smallest of small businesses, you can use it to gain reach and increase trust of your company. You just need to know how.
In part one of this three part series on Influence Marketing, I’ll give you the top 3 methods of finding your market influencers.
This presentation will teach you how to follow up like a sales jedi. Most sales pros are following up on the wrong day, time and using bad content.
We will show you a few tricks to maximize your time so you quickly qualify and build that funnel.
Also, a couple of cool new tools will notify you when someone downloads an attachment in your follow up email. Another tool helps you classify leads to help you narrow focus and not forget to follow up.
Top 5 Ways E-Mail Mining & E-Mail Analytics Help Contain Costs & Generate Rev...databahn
As the VP of Sales, you can benefit greatly from e-mail mining and e-mail analytics. Here's databahn's top 5 ways that e-mail mining and e-mail analytics can help contain costs and generate revenue for your company.
From Email Marketing 101 course taught at Parisoma, San Francisco.
Almost every online business utilizes Email Marketing in some capacity to reach their audience, from F500s to small shops. The problem is that very few organizations do it right. Engaging and retaining customers is important, and your customers will love you if you're able to share the content and offers they're looking for. This class will run through best practices, wide-ranging aspects that make a successful program, examples, and personal experiences from being behind some of the largest Email Marketing programs out there.
TOPICS COVERED:
* Best Practices
* Goal-setting
* What kind of tools you need
* Deliverability
* Performance Metrics
* Segmenting
* Specific programs around target segments
* Email-specific Testing plans
* Examples and case studies of how the pros are doing it
INSTRUCTOR:
Anish Shah is a sought-after Strategist that has spent the better half of the last decade growing Email Marketing programs for brands and startups. He currently runs Bring Ruckus Marketing, where he has consulted for brands like Shutterfly, Zazzle, University of Phoenix, and Planet Fitness. In a previous existence, he helped grow Snapfish's Email Marketing program over 100% YoY. And a couple lifetimes ago, he worked with brands like Old Navy, Sephora, Microsoft, Intel, Sidestep, and more at the largest Email Marketing Agency of the time.
He also helps companies recruit the right Marketing talent. Because, well...why the hell not? And if you've got a social good project, he will love listening to you about it.
Email marketing tips to drive conversions in 2021Kelly Ston
If you've heard that email marketing is dead or dying, don't believe it. The fact is that email marketing can be a waste of time or an effective strategy to improve conversions and increase product loyalty.
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or LessPouyan Salehi
In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies.
At a high level, when we’re talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email:
Find a reason to connect
Tell them why they should care
Bridge the gap
Give a clear CTA
Write the subject
Edit and send
Let’s take a deeper look at each of these.
- - - - - - -
This presentation was brought to you by PersistIQ
Our software empowers sales reps to easily create personalized outbound campaigns at scale.
Move faster and sell smarter than ever before.
Try PersistIQ for free at www.PersistIQ.com
thunder::tech was invited to attend the 2009 Husqvarna Viking International Conference in Grapevine, Texas to lead a presentation on e-mail marketing. This presentation covers some of the basics of e-mail marketing.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
12 Tips: How to Use Email to Drive Traffic to Your BlogWishpond
You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it?
Use email.
Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.
In this presentation, I give you 12 actionable tips you can start using today.
8 Facebook Post Formulas that Drive EngagementWishpond
This simple Slideshare gives you eight proven Facebook Post formulas that drive engagement.
We’ve examined the world’s top Facebook Pages to see which posts are, on average, generating more participation from Facebook Fans than others.
We’ve broken down the content in these posts to find the common pieces that remain, and created formulas that we’ve seen, time and again, drive above-average engagement.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Influence Marketing Part 1: How to Find Your Industry LeadersWishpond
Do you know how to use Influence Marketing to drive traffic to your blog, and increase your social ranking? Do you even know how to find your market leaders?
Partnering with industry leaders has long been a successful marketing strategy - big brands have been marketing with sports figures and celebrities for decades. As online social influence continues to grow, so too does Influence Marketing. Search engine like Google factor social influence into your pagerank, and customers look to those they trust for product recommendation.
The cool thing about Influence Marketing is that even as the smallest of small businesses, you can use it to gain reach and increase trust of your company. You just need to know how.
In part one of this three part series on Influence Marketing, I’ll give you the top 3 methods of finding your market influencers.
25 Tips: Email Lead Generation from Social MediaWishpond
Facebook, Twitter, Google+, Pinterest, Instagram...
Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand.
But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion?
In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.
12 Effective Ways to use Facebook to Drive Traffic to Your BlogWishpond
Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail.
Facebook provides incredible opportunities to increase your blog article readership.
Here are 12 actionable, effective, creative methods on Facebook to drive traffic to your blog.
Methods include: Make your updates short, use questions and quotes, take our the link, embed blog videos, make weekly blog reviews, and more...
Read more social media marketing tips: blog.wishpond.com
15 A/B Testing Stats That Will Blow your MindWishpond
A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
The goal is to identify changes that increase the chance of the what you want to occur, occurring.
Here are 15 awesome A/B testing statistics to inspire your own tests.
Lander Academy webinar featuring Dustin Sparks - conversion optimization and web analytics expert - showed attendees some good ways to stop making costly landing page mistakes that hurt your sales. Also, he explained how to properly run a/b tests and how to interpret the test results, and gave the audience 8 great tips for landing page optimization. Check the slides for more!
Boost Your Results with Innovative Landing Pagesion interactive
A Look at Next-Generation Landing Pages that Convert Higher Quality Leads
ion co-founder and landing page pioneer, Anna Talerico takes you through today’s most innovative, next-generation landing pages. Learn how a whole new class of first impressions is capturing the attention and data of the web’s highest quality leads.
Moving beyond forms on pages
Teasing with content
Engaging with interactivity
Brand new examples — hot off the press
See how a new breed of landing pages is differentiating and performing beyond expectations.
Searchlove London | Oli Gardner, 'The Landing Page Manifesto' Distilled
In the only landing page session you’ll need to attend this year, Oli will deliver the 10 commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad experiences into a bloody mess before reconstructing them with a little conversion love.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
15+1 Сritical Mistakes in Lead Generation You Better AvoidLyuba Lazarenko
The Lead Generation is not an easy thing to do. It is long and tedious process that requires efforts and time. And you never can do it perfectly. Usually the results come after failures and lessons learned. Even the most influential growth strategies and marketing professionals have dealt with big mistakes in lead generation.
In this presentation I collected those mistakes that I believe can seriously affect the efforts of lead generation, and not avoiding them can be itself a huge mistake.
6 awesome steps to promote your businessKickoffLabs
Learn how to promote your online business using lead generation techniques to build qualified web traffic. Cover the use of landing pages for viral growth and high conversion rates. www.kickofflabs.com
In a perfect world, turning every prospect to into a customer would be a snap. From the second consumers go online to look for your types of products or services, they would always discover your business, visit your website, contact you, and choose to become your customer. In reality, only some prospects will turn into customers. But what if you could find the problems where you are losing prospects and then fix these “leaks”? What would those extra customers mean to your bottom line?
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
In the perfect world, every prospect you want to do business with would see your ad, visit your site and turn into a customer. In that world you would have a sales cylinder instead of a sales funnel. But sadly that is not the real world and most businesses have rather steep funnels with only a few customers dripping out the bottom. If they are honest every marketer on earth would agree that they have leaks in their sales funnel. Hence we created this ebook to help identify the most common leaks and help businesses plug them so they get more customers from their marketing investment.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
Here's What to Post on Instagram: 21 Top Post Ideas & ExamplesWishpond
Wondering what to post on Instagram?
Wondering if there's a post template that is guaranteed to be a winner?
You're not alone, though, unfortunately Instagram marketing isn't as easy as pushing a "win" button.
There are, however, a few tried-and-true strategies which other businesses continually tap to find reasonably reliable success.
This article will give you 20 examples of what you should post on Instagram.
Before we get started, one best practice to keep an eye out for in these Instagram posts:
Your Instagram posts should do one of four things: Inspire, Educate, Entertain or Reveal.
See if you can find any which break from the mold...
https://blog.wishpond.com/post/115675437519/what-to-post-on-instagram
30 dead simple ways to get more agency clientsWishpond
What's the main difference between a small local agency and a global agency powerhouse?
Aside from their big fancy offices, hundreds of employees, and endless stream of employee perks, the answer boils down to one simple thing: clients.
And not only the type and size of their clients, but also the sheer number of them.
So with this in mind, you might be asking yourself: how can I get more clients for my agency?
Well the answer to that is simple, go out there and get them.
But I'm not here to give you a pep talk on motivation. I'm here to give you 30 actionable ways to start getting more agency clients today.
Let's get going!
https://blog.wishpond.com/post/115675437029/get-more-agency-clients
Copy & Paste Design Hacks To Take Your Blog to the Next LevelWishpond
In this guide, we're going to highlight a few awesome design hacks you can add to your blog to take your content marketing efforts to the next level. We'll give you all of the HTML, CSS and JavaScript that you need to implement them, so all you need to do is copy and paste from the transcript below.
How to Get More Likes on Instagram: 20 Ideas, Strategies & TipsWishpond
Learn how to grow your Instagram following, drive more engagement, and get more likes on your profile with these 20 awesome tips!
See more at http://blog.wishpond.com.
50 Lead Generation Examples from Top Marketing WizardsWishpond
This slidedeck breaks down the real-world lead generation strategies from 50 of the top marketing brands and thought-leaders out there.
We’re talking about 50 lead generation examples, encompassing AdEspresso to Wordstream and everything in between.
By the Numbers: 16 Ways Instagram is Outperforming the OthersWishpond
In this Slideshare, we'll share 16 ways that Instagram is absolutely dominating the social media landscape in 2016. We'll also share how users are taking advantage of this powerful platform, and how you can do the same.
50 Tweetable Marketing Quotes Your Followers Will LoveWishpond
Content with relevant images gets 94% more views than content without relevant images. On Twitter, this is even truer. Research shows that tweets with photos get 313% more engagement than Tweets without.
The marketing quote images in this Slidedeck are easily Tweetable. Just click the button and you're good to go!
5 Reasons Why Your Headlines Are On Life SupportWishpond
The perfect piece of content requires the perfect headline to draw your audience in. Keep these 5 elements in mind when crafting your next attention-grabbing headline!
You've heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary?
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
No beating around the bush here, just 27 kickass growth hacking tools with a complete breakdown of why we like each one and how much they cost.
I want to give you exactly the information you need, and none of the fluff you don't.
These 27 growth hacking tools are split into six sections:
Email Marketing, Social Media, Marketing Automation, Browser Plugins, Sales Funnel and Miscellaneous Favorites
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
11 Things that Make you More Productive than CoffeeWishpond
If you're anything like me, your morning ritual starts with coffee. Whether psychological or not, I don't feel myself until I've downed a cup (or three) of hot coffee.
But all that caffeine can't be good for me, can it? Are there options which might wake me up, pep me up, and get me working as well as (or even better) than coffee?
Let's take a look at the science.
With 347 million active users spanning 200 countries around the world, the popularity of LinkedIn has become impossible to ignore.
But is LinkedIn the future of social?
Find out in this presentation of 2015 statistics on the social platform.
17 Seinfeld Quotes to Inspire your Marketing StrategyWishpond
From puffy shirts to soup nazis, Festivus to yada, yada, yada, Seinfeld gave us some of the most memorable pop-culture moments of the 90s.
In this fun and entertaining Slideshare, we take a look at 17 of the most iconic Seinfeld quotes, and reframe them to inspire your businesses' 2015 marketing strategy.
Grab some pretzels (remember they make you thirsty) and check it out!
With the stadium seats empty and Patriot's parades in full swing, Super Bowl XLIX is officially complete.
For marketers, that means the numbers are in.
With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history.
115 ads and 265 million Facebook interactions, we've compiled all the most up-to-the-moment numbers from the big game in the world of marketing and social media.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
3. 7 Landing Page Mistakes that are Costing you
Conversions
1
Why do you need to optimize your landing pages?
2
Mistake #1: Too much text
3
Mistake #2: No Unique Selling Proposition (USP) or Value Proposition
4
Mistake #3: No Image
4. 7 Landing Page Mistakes that are Costing you
Conversions
5
Mistake #4: Bad Call-to-Action
6
Mistake #5: No Clear List of Benefits
7
Mistake #6: No Trust Symbol or Customer Testimonial
8
Mistake #7: Entry Form is too Complicated
5. 1
Why do you need to optimize your
landing pages?
6. Why do you need to optimize your landing pages?
Let’s put the value of optimizing your landing page in concrete
numbers:
Landing pages facilitate conversion. Let’s say you’re an online retailer
with 15,000 monthly site-visits. Your customers are spending, on
average, $35 each time they buy. If your online site saw a conversion
rate increase of 1% over that month, you’d see a $5,250 increase in
revenue.
Now remember, fixing the mistakes I’ve included in this
presentation can often increase your conversion rates by more
than 20%.
8. Mistake #1: Too Much Text
One of the most important factors of a successful landing page is its simplicity. This is
one of the easiest mistakes to fall for, as well, as it’s difficult not to want to add more
awesome selling points of your business or product. How can more reasons to buy
actually hurt your conversion rates?
Because nobody’s reading them. Remember that you have 5 seconds to convince a
landing page visitor to stay or traffic further. Make your case, fast.
I recommend you avoid paragraphs. In fact, I can’t help but recommend that Salesforce’s
landing page (above) would be better off with a bullet-point list. People skim everything
online. Bullet-points, bolded words headings and images communicate far more
effectively than paragraphs do.
10. Mistake #2: No USP or Value Proposition
The first thing a visitor to your page should see is the most valuable sales point you
have. You also want to make this sales point unique to your business to communicate
quickly and strongly what makes your business, or your product, stand out from your
competitors.
1
5 USP Formula Examples:
The easiest way to [product or business purpose]
2
The #1 provider of [service]
3
Save [dollar amount] in [length of time]
4
[Well-known-brand] gives you [thing], we give you [better thing]
5
Get [your service] Free for [length of trial]!
12. Mistake #3: No Image
It’s important you keep your landing page simple and straightforward with little text. Best
practice for your image is something that flows easily with the rest of the page and doesn’
t contrast too intensely, yet is evocative enough to encourage engagement.
1
3 Landing Page Image Ideas:
A smiling woman pointing or looking at your USP
2
An image of fireworks or something similar, making your USP an exciting
announcement
3
An image of your product or screenshot of your online tool, showing it in action
14. Mistake #4: Bad CTA - #1: Nobody’s Seeing It
A thousand articles have been written about making your CTA stand out. This means
contrasting the color of the button with the landing page. It also means making it big
and bold and eye-catching. Below is an example of a bad CTA.
Contrasting the color is perhaps most important. Contrasting color helps your CTA
stand out from the landing page, making it easy for people to see what you want them
to do. This is common sense.
Blue or green landing page? Try a red or orange CTA button. Any questions? Read my
article The Psychology Behind a Successful Facebook Ad Part 1: Color as it takes an indepth look at the effect of color in marketing.
15. Mistake #4: Bad CTA - #2: It’s in the wrong place
Alongside contrasting your CTA button’s color, it’s essential that you place your CTA
where it’s visible. This means above-the-fold and on the viewer’s immediate eyelevel.
Your CTA should be one of the first things a visitor to your landing page sees. It’s
essential that they know the focus of your page immediately. Once they know what
they’re asked to do they can make the decision if the action is worth it.
Pro tip: If your landing page is longer than a single page, test a scrolling CTA on the
left or right side. This encourages click-through because if, at any point of the page
the visitor is ‘sold’, they have easy access to your desired action.
16. Mistake #4: Bad CTA - #3: You’re not telling people what
they get
Landing pages are a dance, and your CTA is leading. If that CTA is too aggressive
or demanding they’ll step on your page visitor’s toes and they’ll find a new
partner. Sell your CTA and you’ll sell the action within it.
1
5 Examples of Persuasive CTA’s:
Start your Free Trial
2
Find New Leads Now
3
Get the Free Guide
4
Request a Quote
5
Download yours Now
18. Mistake #5: No Clear List of Benefits
Finding the right balance between not enough information and too much is a
difficult process.You want your landing page to contain just enough information to
convince a visitor to engage, and not too much that they’re overwhelmed and your
bounce-rate increases.
1
4 Benefit/USP Examples:
The ROI from your service or tool
2
The discount or offer you’re promoting
3
Customer testimonials
4
The 3-5 main services your business or product provides
20. Mistake #6: No Trust Symbols or Customer Testimonials
If you’re using Facebook Ads or collecting traffic from social media sites in general,
you’re talking to a lead who cares about social endorsements - thus the power of
customer testimonials. The implementation of a trust symbol is simply a comforting
thing to your landing page’s visitors. They like knowing they’re engaging with a
trustworthy company and not being taken advantage of.
1
2
Two trust symbol case studies:
First, the addition of the Verisign trust symbol above, which Blue Fountain
Media added to their landing page, increased conversions by 42% and improved
sign-up-form fill-outs by 81%.
Second is the integration of a ‘money back guarantee’ badge by the
Understand Quran Academy, which improved overall sales by 32.57%.
22. Mistake #7: Entry Form is too Complicated
When creating your landing page it’s worth keeping in mind the ‘risk vs reward’
maxim. People measure their own involvement on the basis of ‘is it worth it to
me?’. Is filling out all these form fields worth what I’m getting from this business?
Am I comfortable giving away this information for what I’m getting back?
The risk vs reward idea is essential when you’re writing your value propositions, but
it’s also important when deciding on how many form fields you’re going to include.
You need to decide what information is essential for your business and what is just
getting in the way of a conversion.
23. Further Reading
1
Landing Pages; The Fundamentals and Conversion Principles
2
The Psychology Behind a Successful Facebook Ad Part 1: Color
3
4
5
The Psychology Behind a Successful Facebook Ad Part 2: Images
The Psychology Behind a Successful Facebook Ad Part 3: Text
7 Value Proposition Formulas to Boost Conversion on Ads and
Landing Pages
24. Thank you for viewing!
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