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How	
  Does	
  Adver,sing	
  in	
  the	
  PSP	
  
Industry	
  work?	
  
PSP	
  EIC	
  	
  
Spring	
  Seminar	
  Series	
  
John	
  Purcell	
  &	
  Darrell	
  Gunter	
  –	
  Co-­‐Chair	
  
April	
  23,	
  2013	
  
	
  
Our	
  Agenda	
  for	
  Today	
  
•  Introduc,ons	
  
–  Carr	
  Davis,	
  Co-­‐CEO,	
  ASC	
  Partners,	
  LLC.	
  
–  Luis	
  Portero,	
  VP	
  Sales,	
  Adver,sing,	
  Elsevier	
  
•  Upcoming	
  seminars	
  
–  Adver,sing	
  Part	
  II	
  –	
  June	
  13	
  
•  How	
  changes	
  in	
  digital	
  adver,sing	
  present	
  new	
  opportuni,es	
  for	
  
professional	
  and	
  scholarly	
  publishers.	
  
–  Adver,sing	
  Part	
  III	
  –	
  July	
  23	
  
•  The	
  opportuni,es	
  in	
  mobile	
  adver,sing:	
  	
  How	
  can	
  professional	
  and	
  
scholarly	
  publishers	
  take	
  advantage	
  of	
  this	
  phenomenon.	
  
•  Today’s	
  topic	
  
$29.8
billion
7.5% / $2.2
billion
5.9 billion
Approaching
1 billion
Thank	
  you!	
  
John	
  Purcell	
  
Johnpurcell@comcast.net	
  
+1.860.759.3621	
  
	
  
Darrell	
  W.	
  Gunter	
  
d.gunter@guntermediagroup.com	
  
+1.973.454.3475	
  

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How Does Advertising in the Professional Scholarly Publishing Industry Work?

  • 1. How  Does  Adver,sing  in  the  PSP   Industry  work?   PSP  EIC     Spring  Seminar  Series   John  Purcell  &  Darrell  Gunter  –  Co-­‐Chair   April  23,  2013    
  • 2. Our  Agenda  for  Today   •  Introduc,ons   –  Carr  Davis,  Co-­‐CEO,  ASC  Partners,  LLC.   –  Luis  Portero,  VP  Sales,  Adver,sing,  Elsevier   •  Upcoming  seminars   –  Adver,sing  Part  II  –  June  13   •  How  changes  in  digital  adver,sing  present  new  opportuni,es  for   professional  and  scholarly  publishers.   –  Adver,sing  Part  III  –  July  23   •  The  opportuni,es  in  mobile  adver,sing:    How  can  professional  and   scholarly  publishers  take  advantage  of  this  phenomenon.   •  Today’s  topic  
  • 4.
  • 5.
  • 7.
  • 8. Thank  you!   John  Purcell   Johnpurcell@comcast.net   +1.860.759.3621     Darrell  W.  Gunter   d.gunter@guntermediagroup.com   +1.973.454.3475