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READERS	
  ARE	
  FUNDAMENTAL:	
  
               UNDERSTANDING	
  THE	
  GLOBAL	
  MARKETPLACE	
  
                                     	
  
                       CESSE	
  ANNUAL	
  MEETING	
  
                        LOUISVILLE,	
  KENTUCKY	
  
                                     	
  
                         Darrell	
  W.	
  Gunter	
  
                                     	
  
                            President	
  &	
  CEO	
  
                           Gunter	
  Media	
  Group	
  
                              July	
  25,	
  2012	
  


7/28/12	
                       GMG	
  Company	
  ConfidenMal	
     1	
  
TODAY’S	
  DISCUSSION	
  
•      PPP	
  –	
  Purpose,	
  Process	
  &	
  Payoff	
  
•      Intro	
  
•      Strategy	
  
•      GAP	
  Analysis	
  
•      Performance	
  Dashboard	
  
•      Your	
  Global	
  strategy	
  
•      Key	
  Tools	
  &	
  Books	
  
•      Next	
  Steps	
  
	
  
7/28/12	
                       GMG	
  Company	
  ConfidenMal	
     2	
  
A	
  new	
  scien)fic	
  truth	
  does	
  not	
  triumph	
  by	
  
 convincing	
  its	
  opponents	
  and	
  making	
  them	
  see	
  the	
  
 light,	
  but	
  rather	
  because	
  its	
  opponents	
  eventually	
  
 die,	
  and	
  a	
  new	
  genera)on	
  grows	
  up	
  that	
  is	
  familiar	
  
 with	
  it.	
  
                                                          -­‐  Max	
  Planck	
  

     Age,	
  Ageing	
  and	
  Age	
  Structure	
  in	
  Science	
  (Chicago:	
  
          The	
  University	
  of	
  Chicago	
  Press,	
  p.	
  514,	
  1973).	
  


7/28/12	
                       GMG	
  Company	
  ConfidenMal	
                 4	
  
IntroducMon	
  
	
  




7/28/12	
       GMG	
  Company	
  ConfidenMal	
     5	
  
YOUR	
  STRATEGY	
  




7/28/12	
          GMG	
  Company	
  ConfidenMal	
     6	
  
A	
  Successful	
  FoundaMon	
  


              Mission	
       ObjecMves	
                       Strategy	
             TacMcs	
  




            Job	
              ObjecMve	
                    Performance	
  
                                                                                   CompensaMon	
  
         DescripMon	
           seeng	
                        Reviews	
  




              Human	
       CommunicaMon	
  
                                                               Policies	
  &	
       Fairness	
  &	
  
              Capital	
                                        Processes	
          Consistency	
  	
  




7/28/12	
                         GMG	
  Company	
  ConfidenMal	
                                          7	
  
GAP	
  ANALYSIS	
  




7/28/12	
         GMG	
  Company	
  ConfidenMal	
     8	
  
PERFORMANCE	
  DASHBOARD	
  




7/28/12	
               GMG	
  Company	
  ConfidenMal	
     9	
  
YOUR	
  GLOBAL	
  STRATEGY	
  




7/28/12	
               GMG	
  Company	
  ConfidenMal	
     10	
  
KEY	
  TOOLS	
  &	
  BOOKS	
  
•      GAP	
  Analysis	
  Tools	
  
•      Performance	
  Dashboards	
  
•      Performance	
  EvaluaMon	
  tools	
  
•      Books	
  
         –  Kill	
  the	
  Company	
  	
  
              •  Lisa	
  Bodell	
  
         –  Out	
  Think	
  the	
  CompeMMon	
  	
  	
  	
  
              •  Kaihan	
  Krippendorff	
  

7/28/12	
                              GMG	
  Company	
  ConfidenMal	
     11	
  
NEXT	
  STEPS	
  
•      Conduct	
  a	
  GAP	
  Analysis	
  
•      Establish	
  a	
  global	
  strategy	
  
•      Create	
  a	
  performance	
  dashboard	
  
•      Involve	
  the	
  enMre	
  team	
  
•      Tie	
  to	
  performance	
  review	
  program	
  
•      Implement,	
  Review,	
  Reassess	
  and	
  Reengage	
  
•      Good	
  luck!	
  
	
  
7/28/12	
                   GMG	
  Company	
  ConfidenMal	
        12	
  
THANK	
  YOU!	
  



                      DARRELL	
  W.	
  GUNTER	
  
                       PRESIDENT	
  &	
  CEO	
  
                   GUNTER	
  MEDIA	
  GROUP	
  LLC	
  
              D.GUNTER@GUNTERMEDIAGROUP.COM	
  
                        +1.973.454.3475	
  


7/28/12	
                 GMG	
  Company	
  ConfidenMal	
     13	
  

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CESSE 2012 - STRATEGIC TEAMS

  • 1. READERS  ARE  FUNDAMENTAL:   UNDERSTANDING  THE  GLOBAL  MARKETPLACE     CESSE  ANNUAL  MEETING   LOUISVILLE,  KENTUCKY     Darrell  W.  Gunter     President  &  CEO   Gunter  Media  Group   July  25,  2012   7/28/12   GMG  Company  ConfidenMal   1  
  • 2. TODAY’S  DISCUSSION   •  PPP  –  Purpose,  Process  &  Payoff   •  Intro   •  Strategy   •  GAP  Analysis   •  Performance  Dashboard   •  Your  Global  strategy   •  Key  Tools  &  Books   •  Next  Steps     7/28/12   GMG  Company  ConfidenMal   2  
  • 3. A  new  scien)fic  truth  does  not  triumph  by   convincing  its  opponents  and  making  them  see  the   light,  but  rather  because  its  opponents  eventually   die,  and  a  new  genera)on  grows  up  that  is  familiar   with  it.   -­‐  Max  Planck   Age,  Ageing  and  Age  Structure  in  Science  (Chicago:   The  University  of  Chicago  Press,  p.  514,  1973).   7/28/12   GMG  Company  ConfidenMal   4  
  • 4. IntroducMon     7/28/12   GMG  Company  ConfidenMal   5  
  • 5. YOUR  STRATEGY   7/28/12   GMG  Company  ConfidenMal   6  
  • 6. A  Successful  FoundaMon   Mission   ObjecMves   Strategy   TacMcs   Job   ObjecMve   Performance   CompensaMon   DescripMon   seeng   Reviews   Human   CommunicaMon   Policies  &   Fairness  &   Capital   Processes   Consistency     7/28/12   GMG  Company  ConfidenMal   7  
  • 7. GAP  ANALYSIS   7/28/12   GMG  Company  ConfidenMal   8  
  • 8. PERFORMANCE  DASHBOARD   7/28/12   GMG  Company  ConfidenMal   9  
  • 9. YOUR  GLOBAL  STRATEGY   7/28/12   GMG  Company  ConfidenMal   10  
  • 10. KEY  TOOLS  &  BOOKS   •  GAP  Analysis  Tools   •  Performance  Dashboards   •  Performance  EvaluaMon  tools   •  Books   –  Kill  the  Company     •  Lisa  Bodell   –  Out  Think  the  CompeMMon         •  Kaihan  Krippendorff   7/28/12   GMG  Company  ConfidenMal   11  
  • 11. NEXT  STEPS   •  Conduct  a  GAP  Analysis   •  Establish  a  global  strategy   •  Create  a  performance  dashboard   •  Involve  the  enMre  team   •  Tie  to  performance  review  program   •  Implement,  Review,  Reassess  and  Reengage   •  Good  luck!     7/28/12   GMG  Company  ConfidenMal   12  
  • 12. THANK  YOU!   DARRELL  W.  GUNTER   PRESIDENT  &  CEO   GUNTER  MEDIA  GROUP  LLC   D.GUNTER@GUNTERMEDIAGROUP.COM   +1.973.454.3475   7/28/12   GMG  Company  ConfidenMal   13