1. PRO STAGED HOMES
2014 Home Staging Statistics

2. PRO STAGED HOMES 2014 STATISTICS
• 8 Homes Listed Without Being Staged
• Average DOM = 49
• Same 8 Homes Were Staged – DOM 29
• 59% Less Time on Market
Based on reported data from Redfin.com

3. PRO STAGED HOMES 2014 STATISTICS
• 37 Homes Staged Before Listing
• DOM = 36.89 Days To Accepted Offer
• Staged Homes Sold On Average for 98.62% of List
Price
• Results: Staged Homes Averaged 35.48 DOM

4. National Association of REALTORS® SURVEY
• 81% of real estate agents representing buyers think that a staged home
makes it easier for potential buyers to visualize the property as their home.
• 46% of agents representing buyers also thought that staging made buyers
more willing to schedule a visit to a property they had viewed online.
• 45% of real estate agents say buyers tend to view a property more positively
if it’s decorated to their tastes
• 28% of real estate agents said buyers were more willing to overlook less
desirable traits in a property if the home has been staged.
http://realtybiznews.com/does-home-staging-really-influence-potential-buyers/98727289/

5. Benefits
EMOTIONAL
• 95% of buyers buy on emotion so you’ve got to make it “love at
first sight.”
• When they start to see where their furniture can be placed,
whose room is whose, and how they can create a home in that
property, you’ve got a sale!
• Attract and pull at your prospective buyers’ heartstrings.
• Create multiple offers and a higher selling price.

6. Benefits
VISUAL
• 98* % of buyers use the internet as the information source in
their home search.
• Bad, too few or (even worse) no photos = no traffic
• You only have one chance to make a first impression.
• Whether online or in person, you only have a few seconds to
get their attention.

7. Benefits
• Staged homes often get better Appraisal values
• Professional image – Staged homes look better and
flyers and websites. Nearly 98% of prospective buyers
“shop” online before ever contacting a Realtor, which
means that homes shown on the MLS must be in top
selling condition as a necessary first step in creating
Buyer interest!
• Gain referral and repeat business

8. Proven Results in Priced
Right-Staged Home Sales
Family Room Before Family Room After

9. BEFORE & AFTER
Living Room Before Living Room After

10. BEFORE & AFTER
Master Bedroom Before Master Bedroom After

12. Living Room

18. BEFORE & AFTER
Living Room Before Living Room After

21. BEFORE & AFTER
Living Room Before Living Room After

22. BEFORE & AFTER
Family Room Before Family Room After

23. SUMMARY
• Great listing tool.
• Distinct marketing advantage.
• 59% Less Time on Market.
• Buyers feel Staged homes are well maintained.
• Building inspectors view Staged homes as well cared for.
• Staged Homes Averaged 35.48 DOM