PRO STAGED HOMESThe Success of Home StagingJune 24, 2013
What is Home Staging?• The process of preparing a property for sale in themarketplace.• The goal of staging is to make a h...
What are the benefits ofHome Staging?FINANCIAL• Bottom line is that statistically, staged homes tend to sellfaster.• Stagi...
BenefitsEMOTIONAL• 95% of buyers buy on emotion so you’ve got to make it “love atfirst sight.”• When they start to see whe...
BenefitsVISUAL• 98* % of buyers use the internet as the information source intheir home search.• Bad, too few or (even wor...
Benefits• Staged homes often get better Appraisal values• Professional image – Staged homes look better andflyers and webs...
Proven Results in PricedRight-Staged Home SalesFamily Room Before Family Room After
BEFORE & AFTERLiving Room Before Living Room After
BEFORE & AFTERMaster Bedroom Before Master Bedroom After
BEFORE & AFTERLiving Area Before Living Area After
BEFORE & AFTERLiving Room Before Living Room After
BEFORE & AFTERKitchen Before Kitchen After
BEFORE & AFTERKitchen Before Kitchen After
BEFORE & AFTERKitchen Before Kitchen After
BEFORE & AFTERGuest Bath Before Guest Bath After
BEFORE & AFTERDining Room Before Dining Room After
BEFORE & AFTERLiving Room Before Living Room After
BEFORE & AFTERMaster Bedroom Before Master Bedroom After
BEFORE & AFTERMaster Bedroom Before Master Bedroom After
BEFORE & AFTERMaster Bedroom Before Master Bedroom After
BEFORE & AFTERFamily Room Before Family Room After
SUMMARY• Great listing tool.• Distinct marketing advantage.• Staged homes appeal to a broader range of buyers.• Buyers fee...
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2013 Home Staging Presentation

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Pro Staged Homes showcases Home Staging Success Stories and Before and After Photos

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2013 Home Staging Presentation

  1. 1. PRO STAGED HOMESThe Success of Home StagingJune 24, 2013
  2. 2. What is Home Staging?• The process of preparing a property for sale in themarketplace.• The goal of staging is to make a home appealing to the highestnumber of potential buyers, thereby selling a property moreswiftly and for the most money possible.• Staging techniques focus on improving a propertys appeal bytransforming it into a welcoming, attractive product (lifestyle)that anyone might want.
  3. 3. What are the benefits ofHome Staging?FINANCIAL• Bottom line is that statistically, staged homes tend to sellfaster.• Staging when done right, increases perceived value.• The cost associated with staging is a drop in the bucketcompared to a priced reduction and/or carrying a mortgagepayment.
  4. 4. BenefitsEMOTIONAL• 95% of buyers buy on emotion so you’ve got to make it “love atfirst sight.”• When they start to see where their furniture can be placed,whose room is whose, and how they can create a home in thatproperty, you’ve got a sale!• Attract and pull at your prospective buyers’ heartstrings.• Create multiple offers and a higher selling price.
  5. 5. BenefitsVISUAL• 98* % of buyers use the internet as the information source intheir home search.• Bad, too few or (even worse) no photos = no traffic• You only have one chance to make a first impression.• Whether online or in person, you only have a few seconds toget their attention.
  6. 6. Benefits• Staged homes often get better Appraisal values• Professional image – Staged homes look better andflyers and websites. Nearly 98% of prospective buyers“shop” online before ever contacting a Realtor, whichmeans that homes shown on the MLS must be in topselling condition as a necessary first step in creatingBuyer interest!• Gain referral and repeat business
  7. 7. Proven Results in PricedRight-Staged Home SalesFamily Room Before Family Room After
  8. 8. BEFORE & AFTERLiving Room Before Living Room After
  9. 9. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  10. 10. BEFORE & AFTERLiving Area Before Living Area After
  11. 11. BEFORE & AFTERLiving Room Before Living Room After
  12. 12. BEFORE & AFTERKitchen Before Kitchen After
  13. 13. BEFORE & AFTERKitchen Before Kitchen After
  14. 14. BEFORE & AFTERKitchen Before Kitchen After
  15. 15. BEFORE & AFTERGuest Bath Before Guest Bath After
  16. 16. BEFORE & AFTERDining Room Before Dining Room After
  17. 17. BEFORE & AFTERLiving Room Before Living Room After
  18. 18. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  19. 19. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  20. 20. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  21. 21. BEFORE & AFTERFamily Room Before Family Room After
  22. 22. SUMMARY• Great listing tool.• Distinct marketing advantage.• Staged homes appeal to a broader range of buyers.• Buyers feel Staged homes are well maintained.• Building inspectors view Staged homes as well cared for.• This is why Staging is so important.

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