Client brochure may 2010


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Client brochure may 2010

  1. 1. Let’s Get Your Home Sold! We don’t claim to be #1 . . . We just promise to work harder on your behalf! Jackie and Tyler have been helping been helping families buy and sell property throughout the Chesapeake region for more than seven years. “You need trusted advisors with solid marketing and transaction knowledge. We work harder to make sure you get what you need. Our success will always be measured by your satisfaction and your success in achieving your goals” - Jackie and Tyler Champion Realty Inc. is a Berkshire Hathaway Company
  2. 2. Champion Realty, Inc. Our philosophy is to provide Excellence in Service that leads to a Customer For Life. Chris Coile Jon Coile Chairman President & CEO Champion Realty, Inc., has been helping families buy and sell property in Anne Arundel County and the Chesapeake Bay region since 1987. Whether you want to buy or sell a home or are seeking commercial or investment properties, Champion Realty, Inc., has 8 real estate offices throughout Anne Arundel County and Maryland’s Eastern Shore to serve you. “Real estate is about more than just buying or selling a home. It’s about your future. You need a trusted advisor with solid current marketing and transaction knowledge. At Champion Realty, we are committed to making sure you get what you need today to build a better future. Our success will always be measured by your satisfaction, your happiness, and your success in achieving the American Dream.” -Jon Coile
  3. 3. HomeServices of America Whether our customers are buying, selling or just enjoying life in their home, HomeServices is there to make each home ownership decision easier, faster and more enjoyable. That's what you deserve. Champion Realty, Inc. Warren Buffett Champion Realty is the exclusive partner company for HomeServices of America in the Mid- Atlantic region. HomeServices of America is the second largest independent provider of real estate services in the nation. It was formed in 1998 by people with the expertise, experience and dedication to being the best in residential real estate. We had a vision that we could develop an integrated system to provide a seamless delivery of core services to home buyers and sellers. As a result of this commitment, HomeServices now has operations in 19 states doing business under unique regional brand names like Champion Realty. We have over 20,000 sales associates in more than 375 branch offices. In 2001, HomeServices joined Warren Buffett’s Berkshire Hathaway company, a solid testament to Mr. Buffett’s shared belief in our vision and execution. HomeServices has a distinct advantage when it comes to reaching customers and fulfilling their product and service needs. First, through our highly recognized local brand name real estate brokerage firms, we establish solid relationships with our customers as they buy or sell a home. Second, we offer our customers an opportunity to streamline their home transaction process. HomeServices' philosophy of one-stop-shopping covers contact to closing including mortgage, title and insurance services and represents the company's dedication to streamlining and simplifying the home ownership transaction.
  4. 4. HomeServices of America I will:
  5. 5. Our Mission Statement Jackie and Tyler’s Commitment to Excellence in Service Provides Our Customers With a Superior Real Estate Experience, During Their Transaction and Beyond. It Creates an Enduring Professional Relationship and a Customer for Life. Guiding Principles For Our Customers As Champions Jackie and Tyler Will: • Be fully committed to providing you with Excellence in Service • Listen and communicate to better serve your needs • Give all of the information needed to assist you in your decisions • Conduct myself with absolute integrity and sincere empathy
  6. 6. Our Promise Our Mutual Goal is to Get Your Home Sold: • For the most money • In the shortest amount of time • With a minimum of inconvenience to you
  7. 7. Seller Expectations The days of putting a sign in the yard and placing your property on the multiple listing service to get it sold are long gone. Today, agents need to design specific marketing plans that will maximize the odds of your property being seen by that one special buyer. Yesterday’s Marketing Plan “It’s nice to see a photo of your home in the • A sign in the yard newspaper; nice for the • List Property seller. Unfortunately the • Place an Ad in the weekend newspaper seller is the only one …and wait looking there. Today’s buyers use the Internet to search for their next home. We post your home where the buyer will see it!” Business as usual? We don’t think so.
  8. 8. Where is Your Buyer? Matures - Born 1925-1941 Primary Information Sources • Daily Newspaper • Network News • Children Boomers - Born 1942-1965 Primary Information Sources • Internet • Cable News • Magazines Generation X- Born 1965-1980 Primary Information Sources • Internet • Email • Cable • Texting Millenials - Born 1981-2001 Primary Information Sources • Internet • Texting • Word of Mouth • Wikipedia • DIY Shows • Social Networking - Facebook - My Space
  9. 9. Profile of Buyer Searches Where Buyer First Learned About Home Purchased Historically Today • Real Estate Agent 38% 34% • Internet 15% 29% • Yard Sign 16% 14% • Friend/Neighbor/Relative 7% 8% • Home Builder 7% 8% • Newspaper Advertisement 5% 3% • Knew the seller 5% 3% • Home Book or Magazine 2% 1% Courtesy of the National Association of Realtors®
  10. 10. Buyer Information Newspapers have dropped significantly as a valuable source of information for Homebuyers since 2002. Most Valuable Sources in 2002 1. Driving Around Neighborhoods 2. Newspapers 3. The Internet 4. Friends/Colleagues 5. Yard Signs Most Valuable Sources Today 1. The Internet 2. Driving Around Neighborhoods 3. Yard Signs 4. Friends/Colleagues 5. Newspapers Scale from 1-5 • Source: Murray Consulting
  11. 11. 84% of consumers use the number one source of current information for buyers, the Internet, to find properties. is the website of choice for consumers • Easily searchable database of all active listings in real time in our market area • No required registration to access the search engine • Quick, basic and advanced searches make it easy for internet home buyers to find your listing • Showing Time allows Buyers to schedule an appointment on your listing online • Global exposure and easy access through our relocation portal • Buyers are instantly notified when your property’s price and features are matched with our “Buyer’s Wish List” database through Home Alert.
  12. 12. Champion’s Internet Marketing We maximize your property’s exposure Locally, Nationally & Worldwide. We push your complete listing to over 250,000 websites around the world.
  13. 13. Your Champion Worldwide Relocation Team We take your listing worldwide! We offer you all the services you need to move across Paired with our town or around the world. Our experienced relocation powerful local teams are available to provide the insight and marketing, this information needed to provide out-of-area as well as expanded local exposure. exposure means more potential Champion is a proud member of Leading Real Estate buyers will see Companies of the World™ so your listing is shared your home in the with inbound clients from 650 firms, 5,500 offices, and critical early 160,000 sales associates. stage of the home search process. Coverage throughout the United States and in over 25 other countries through The largest network of Leading independent residential real estate firms, across the nation and around the world.
  14. 14. A picture is worth a thousand…buyers The photos of your property tell a story and we make sure the right story is being told. According to the National Association of Realtors® Profile of Home Buyers and Let the World Tour Your Property Online Sellers, photos and • Multiple room and exterior photos of your property, posted detailed property to your listing on the Internet information were • Highlights all the outstanding features of listed as the most your property useful features by buyers who used the • Differentiates your property from those marketed Internet for their with a single photo initial home searches.
  15. 15. Yard Signs Our distinctive signature Champion sign represents our commitment to excellence in everything we do. 410-975-3000 • Highly visible post signs • Champion is a strong signature brand • Synonymous with exceptional service • Second best way to attract buyer attention to your listing (after the internet) • Generate more awareness • More showings of your home
  16. 16. Champion Newspaper Advertising It is sad but newspapers are shrinking. Most buyers find their new home on the Internet. We only use newspaper advertising to direct buyers to your Property display ads listing on the Internet. Champion, a leader in implementing are called “seller new marketing strategies, has taken a forward look at appeasement ads.” newspaper advertising. The seller is happy to see a photo of the Newspaper property advertising doesn’t work because property in the paper, today’s buyer isn’t looking there. Champion does limited but the buyer is advertising in newspapers to drive buyers to the Internet. looking on the Times have changed and newspaper ads for real estate really internet. are “yesterday’s news”.
  17. 17. Let’s Get Started! This comprehensive results-oriented marketing plan is just the first step in getting your property sold for the most dollars in the least amount of time. Get started today! What do you need to get started? It’s simple: 1. Review the Competitive Market Analysis together, With Jackie and Tyler as your agents, and select the proper list price. you benefit from a 2. Complete the listing paperwork. team of full-time, dedicated experts 3. Your key to success begins with your key! who will help you Provide me with the keys and access codes achieve your to bring buyers to your property. personal goals!