WLN Training

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WLN Training

  1. 1. The Weichert Lead Network WOW!
  2. 2. All Training has 3 Objectives• Teach you something NEW• Remind you of something you may already know – BUT… – Have forgotten to use• And• Validate what you already know and do!
  3. 3. And finally…A REMINDER• Nothing works every time• But• Everything works some of the time• As long as YOU do!• And…Some of the time is all we need for SUCCESS. So Let’s Get Started
  4. 4. More Buyer & Seller Leads Internet Marketing Because 87% of Buyers use theInternet during their home search. The Internet is has become one ofthe most Important Components ofan effective Marketing Program for REALTORS.
  5. 5. MY GOAL• Help you close more SALES without spending one more dollar to generate leads• You really can double your conversion rate with WLN Leads if you will follow the simple plan you are going to get today• WEICHERT, REALTORS – Hallmark Properties went from: – 20 conversions in the first 6 months of 2008 to – 191 conversions in the first 9 months of 2009.
  6. 6. Today’s Agenda• Facts and Fallacies – WLN & Weichert.com – The Internet & Real Estate• How a surfer becomes a lead• Tour of the WLN Portal• Success Plan for Agents• Success Plan for Managers. NOT – All the Administrative Things with the Portal.
  7. 7. More Buyer & Seller Leads from:The Weichert Lead NetworkThe Most Complete Internet Marketing and Lead GenerationPlatform in the Real Estate Industry  Inman Award for “Most Innovative Real Estate Technology”  Top 5 of all Real Estate broker Sites  Over 1 million keywords daily  Syndication of listings on other popular Web sites  More than 100,000 daily visitors and growing!  5 + Million unique monthly visitors  Highest Ranked for Stickiness
  8. 8. Award Winning Internet Marketing & Lead Capture Program
  9. 9. Weichert Lead Network Syndicated Partner Websites… New York Times  AOL Real Estate Google Base  Wall Street Journal Yahoo Real Estate  Trulia Homes.com  LiveDeal FrontDoor  Oodle CyberHomes  Zillow
  10. 10. Every Weichert Office gets a Website on Weichert.com
  11. 11. Every Weichert Agent gets a Website on Weichert.com
  12. 12. Award Winning Internet Marketing & Lead Capture Program
  13. 13. Every Weichert Agent gets a Website on Weichert.com
  14. 14. The Stickiest Real Estate Site on the WebWeichert.com leads all brands in consumers time on 12+site. Minutes
  15. 15. Facts about Internet Leads• 87% Buyers today use the Internet• 50% of requests for information are NEVER answered!• Average response time is 54 hours!• Less than 1% result in a sale• If prospects don’t hear from you FAST… They go somewhere else!
  16. 16. Your Next Listing Appointment
  17. 17. Success Plan for Lead Specialists • 65 • Let’s get together. • No less than 5%. • NO COLOR.
  18. 18. How Good Are These Leads• Independent Research shows that between 33% and 35% of all leads (potential customers) move within 12 months• How many Buy or Sell?• If the number is only 25%...This means• If your agents are converting or closing 5 out of every 100…Then• Your competitors are getting 20 that we let get away.
  19. 19. Let’s GetTogether?
  20. 20. Responding immediately and carefullytracking each lead helps us convertmore Internet leads to home sales.
  21. 21. The emailcampaign willbe personallybranded toyour SalesAssociate.It will includecontactinformation &the picturefrom theirProfile Page onWeichert.com
  22. 22. Every Weichert Agent gets a Website on Weichert.com
  23. 23. The emailcampaign willbe personallybranded toyour SalesAssociate.It will includecontactinformation &the picturefrom theirProfile Page onWeichert.com
  24. 24. The emailcampaign willbe personallybranded toyour SalesAssociate.It will includecontactinformation &the picturefrom theirProfile Page onWeichert.com
  25. 25. New MarketingMaterials.
  26. 26. Success Plan for Lead Specialists • 65 • Let’s get together. • No less than 5%. • NO COLOR.
  27. 27. Ask for Referrals! One more thing.
  28. 28. Did You Know?According to a survey ofWeichert Lead Specialists,60% of all Lead Specialistshave been referred to newcustomers and clients by acustomer they got from theWeichert Lead Network. Source: October 2007 LC Quarterly Meetings
  29. 29. Success Plan for Managers• Review the Portal Weekly – 15 minutes• Monthly – Team Meetings with Lead Specialists – One on Ones with Lead Specialists• Troubleshoot as necessary• 20 and Pause• Recycle Inactive Leads @ I-Call• Recruit using the WLN Opportunity.
  30. 30. Recruiting Dialogue• Do you like getting leads from prospects that have asked to work with YOU?• Do you think this could this help you make more sales and earn more income?• Do you want me to order your new business cards with or without a picture?
  31. 31. Just Remember…For Agents• 65• Let’s get together.• No less than 5%.• NO COLOR.
  32. 32. AND…For Managers• Review the Portal Weekly – 15 minutes• Monthly – Team Meetings with Lead Specialists – One on Ones with Lead Specialists• Troubleshoot as necessary• 20 and Pause• Recycle Inactive Leads @ I-Call• Recruit using the WLN Opportunity.
  33. 33. ?Any Questions
  34. 34. Thanks for Attending Bill Scott Senior Vice President Weichert Real Estate Affiliates

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